Full commercial responsibility for the DACH region including after-sales and serviceDirect management of key accounts in retail and HoReCaAppointing and managing regional commercial agencies to establish comprehensive distribution throughout the DACH region

Responsible for DACH, Scandinavia and Eastern Europe with full P&L accountability Acquisition, management and collaborative development of key accountsManagement and direction of distribution partners to achieve long-term objectives, comprehensive distribution and sustainable brand buildingMulti-channel distribution: Off-trade (grocery retail, discount retail, specialist retail, convenience, e-commerce and wholesale), HoReCa, travel retail and border… Show more Responsible for DACH, Scandinavia and Eastern Europe with full P&L accountability Acquisition, management and collaborative development of key accountsManagement and direction of distribution partners to achieve long-term objectives, comprehensive distribution and sustainable brand buildingMulti-channel distribution: Off-trade (grocery retail, discount retail, specialist retail, convenience, e-commerce and wholesale), HoReCa, travel retail and border tradeMarket and competitor analyses using internal and external sourcesIdentification of potential new markets including entry strategy and appointment suitable distribution partners Introduction of new products to the market including launch strategyParticipation in airline and state monopoly (Scandinavia) tenders Show less

Procurement and product management of wines from Americas, South Africa, Spain, Austria, Germany and Portugal for distribution in the domestic markets of the UAE (HoReCa and Regulated Retail), Duty Free, Emirates Airlines and Re-export to North Africa and Indian OceanSecuring of long-term distribution agreements with strategic suppliers, negotiation of purchasing conditions, marketing budgets, payment terms and regulation of RSPsDevelopment and implementation of annual brand… Show more Procurement and product management of wines from Americas, South Africa, Spain, Austria, Germany and Portugal for distribution in the domestic markets of the UAE (HoReCa and Regulated Retail), Duty Free, Emirates Airlines and Re-export to North Africa and Indian OceanSecuring of long-term distribution agreements with strategic suppliers, negotiation of purchasing conditions, marketing budgets, payment terms and regulation of RSPsDevelopment and implementation of annual brand plans linked to agreed sales targetsConception of the monthly promotion plan for HoReCa and Regulated RetailOrganization and hosting of winemaker visits including trade dinners, tastings and presentationsContinuous development and optimization of the assortmentMonitoring of international markets to identify new trends for potential portfolio extensionsProduct placement at trade functions, sport events, and cultural encounters Show less

Marketing of the wine, spirits and beer portfolio in the Kingdom of Bahrain with full P&L and disciplinary personnel responsibility of the sales departmentInterim General Manager for 9 monthsInterface to suppliers including some of the worlds leading wine, beer and spirits producersConception and implementation of the annual marketing and quarterly promotion plan for HoReCa and Regulated RetailSourcing and launching new products to the trade

Red Bull’s brand ambassador and mouthpiece in the west of Ireland Preparation and implementation of the regional brand activation planExpansion of RB’s culture and distribution throughout the regionGrowing comprehensive on-trade and impulse availability and driving maximum visibility. Top-shelf, POS, display, can, etc.Generating PR and brand awareness through sponsoring trade and cultural events matching RB’s corporate identityEngaging with trend setters… Show more Red Bull’s brand ambassador and mouthpiece in the west of Ireland Preparation and implementation of the regional brand activation planExpansion of RB’s culture and distribution throughout the regionGrowing comprehensive on-trade and impulse availability and driving maximum visibility. Top-shelf, POS, display, can, etc.Generating PR and brand awareness through sponsoring trade and cultural events matching RB’s corporate identityEngaging with trend setters and opinion leaders to establish an influential networkMentoring and developing strategic key accounts in corporation with the distributorCoaching and motivating the field sales executives of the distributor. Perfect serve, product education, profitability model, incentivizing staff, etc.Creation of credible RB events to engage with consumers, drive brand building and add value to the trade Show less

Disposition and coordination of Pub and other BTL promotions for one of the worlds best known beer brand Recruitment, supervision and training of promotional staffLogistical handling of promotional kits and staff