Creating a strategy to grow the Group’s VIP Casino and Sport segments, with focus on promotions, campaigns, account management and data optimization.Managing the local growth strategy within corporate guidelinesSupporting the company brands and ensuring consistency in messaging, while adjusting to local needsInitiating and implementing tactical marketing campaigns for the market, creating optimal channel and communication strategyReviewing, developing and enhancing KPI’s for… Show more Creating a strategy to grow the Group’s VIP Casino and Sport segments, with focus on promotions, campaigns, account management and data optimization.Managing the local growth strategy within corporate guidelinesSupporting the company brands and ensuring consistency in messaging, while adjusting to local needsInitiating and implementing tactical marketing campaigns for the market, creating optimal channel and communication strategyReviewing, developing and enhancing KPI’s for best ROI on all strategies Show less

In charge of operations in a multi-location matrix and multi-cultural teamManaging the local growth strategy within corporate guidelinesSetting and achieving territory targetsInitiating and implementing tactical marketing campaigns for the market, creating optimal channel and communication strategyDeveloping, managing and executing CRM strategies including customer behavior analysis, segmentation, creation of promotions and message.Managing and facilitating strong… Show more In charge of operations in a multi-location matrix and multi-cultural teamManaging the local growth strategy within corporate guidelinesSetting and achieving territory targetsInitiating and implementing tactical marketing campaigns for the market, creating optimal channel and communication strategyDeveloping, managing and executing CRM strategies including customer behavior analysis, segmentation, creation of promotions and message.Managing and facilitating strong collaboration between different group divisionsWorking across departments with other Country Managers to capture and optimize synergies with other marketsDeveloping and enhancing KPI’s for best ROI on all strategies Show less

Coordinating a new VIP customer strategyExecuting a new VIP strategy for all company owned brands, with the final scope of maximizing yield, and minimizing churn.VIP customer identification and managementDevelopment of VIP focused programs across all brands and products, including acquisition, conversion and retentionRunning all Marketing Communication with VIPs and potential VIPs, in order to increase game play, loyalty and increase revenueRegular analyses of competitors… Show more Coordinating a new VIP customer strategyExecuting a new VIP strategy for all company owned brands, with the final scope of maximizing yield, and minimizing churn.VIP customer identification and managementDevelopment of VIP focused programs across all brands and products, including acquisition, conversion and retentionRunning all Marketing Communication with VIPs and potential VIPs, in order to increase game play, loyalty and increase revenueRegular analyses of competitors and customer landscape in order to ensure competitiveness of the VIP programOwnership of the Loyalty plans across all brandsCRM Show less

- created DLS system on 6 markets for training and testing- provided train-the-trainer sessions- created and developed instructional training methods, such as individual training, group training, lectures, demonstration, conferences and workshops- provided regular feedback from employees regarding effectiveness of training methods- organized and supervised trainings of employees (in-house trainings, created training materials and manuals, designed and performed training)

In charge of virtual games, lottery and live betting through control, analysis and improvement of services for both land-based and online bettingManaged the entire product line life cycle from strategic planning to tactical activities.Specified market requirements for current and future products supported by on-going visits to customers and non-customersManaged all resource & execute strategy to achieve a successful launch and delivery of targetsProvided clear reporting to… Show more In charge of virtual games, lottery and live betting through control, analysis and improvement of services for both land-based and online bettingManaged the entire product line life cycle from strategic planning to tactical activities.Specified market requirements for current and future products supported by on-going visits to customers and non-customersManaged all resource & execute strategy to achieve a successful launch and delivery of targetsProvided clear reporting to the board Show less

Responsible for developing a good rapport with clients through constant improvement of services.Conceptualized, defined and executed new user-facing products.Defined use cases, user flows, and future requirements.

Set up the Teletext Department. Established Teletext system in 5 countries and on 9 TV stations while working on constant improvement and monitoring of the system through cooperation with IT sector.Dealt with the recruitment and selection of the candidates.Successfully managed the team of 10+ employees.

Managed, supervised and coordinated all betting activities. Education and training of new staff in Bookmaker departmentCreated and implemented a unique set of rules and procedures to be followed during interaction with clients and that are now used as a standard at all branches of Mozzart companyFraud Analyst (RETAIL) -Monitored real time queues and identified high-risk transactions Identified fraudulent transactions and prevented them from further processing