Digital Marketing Manager
Poznań, Wielkopolskie, Poland
Leading a team of 3. 📈 Achievements: ▪️ Led website design, structure, and tracking implementation for data optimization▪️ Managed a €62k advertising budget to promote a new subscription service in the market, achieving 166% ROI▪️ Generated 650 Marketing Qualified Leads in 9 months at €95 CPA, for a min €1800 subscription revenue▪️ Grew organic Instagram following to 1,000 targeted users in 1 year▪️ Managed 5k email subscribers, achieving 35.7% Open Rate and 2.24% Click Through Rate.▪️ Increased website traffic by 310% in 1 year, with 69% organic growth⚡ Responsibilities:▪️ Developed and executed a comprehensive digital marketing strategy across all channels▪️ Owned and managed all digital marketing channels and social media accounts.▪️ Created, launched, and optimized ad campaigns across various platforms (Google, Facebook, Instagram, Microsoft, LinkedIn, Pinterest)▪️ Analyzed campaign data to drive growth and performance▪️ Implemented Google Analytics to generate actionable insights▪️ Managed digital marketing budget for optimal allocation▪️ Optimized website and social media content for improved engagement▪️ Managing the company's positive online reputation▪️ Led cross-functional marketing projects▪️ Built and managed a high-performing digital marketing team, focusing on business and personal growth.🛠️ Skills: Digital Marketing Strategy | Omnichannel Marketing | Paid Advertising (PPC) | Social Media Management | SEO | Project Management | Analytics | Email Marketing