Nikolina Ivanova

Nikolina Ivanova Email and Phone Number

Head of Sales Horeca at Coffee Planet | UAE-Based F&B Sales & Marketing Lead: Brewing Growth & Exceeding Expectations (15+ Years) @ Coffee Planet
dubai, united arab emirates
Nikolina Ivanova's Location
Dubai, United Arab Emirates, United Arab Emirates
About Nikolina Ivanova

Passionate about coffee and crafting success stories, I've spent 15+ years leading the charge in the diverse UAE food & beverage industry. From building and motivating high-performing teams to fostering strategic operations and expanding distribution networks, I thrive on turning challenges into victories and exceeding expectations.Leadership Highlights:• Forged Sales Excellence: Built and led sales teams to consistently exceed targets, fostering a culture of efficiency, responsiveness, and collaboration.• Orchestrated Operational Harmony: Streamlined workflows, ensured seamless customer service, and drove customer satisfaction through strategic oversight.• Spearheaded Expansive Networks: Successfully expanded distribution channels, secured brand recognition, and navigated diverse market segments with a keen understanding of client needs.• Dealmaker Extraordinaire: Secured partnerships, delivered measurable results, and consistently exceeded expectations through impactful negotiations and deals.What Drives Me:• Leading through Inspiration: Cultivating a dynamic environment where team members are empowered to shine and collective success thrives.• Client-Centric Vision: Building long-term, mutually beneficial relationships fuels my passion for exceeding expectations and driving client satisfaction.• Continuous Growth Mindset: Embrace lifelong learning, staying ahead of industry trends, and constantly seeking new ways to refine my skills and knowledge.Beyond the Resume:• Collaborative Spirit: Let's connect to discuss industry insights, growth strategies, or simply enjoy a cup of coffee - it's on me!• Brewing the Future: Excited to explore leadership opportunities that align with my vision, allow me to contribute meaningfully, and empower me to continue building success alongside a passionate team.Connect with me today! Let's collaborate and create something extraordinary.

Nikolina Ivanova's Current Company Details
Coffee Planet

Coffee Planet

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Head of Sales Horeca at Coffee Planet | UAE-Based F&B Sales & Marketing Lead: Brewing Growth & Exceeding Expectations (15+ Years)
dubai, united arab emirates
Website:
coffeeplanet.com
Employees:
260
Nikolina Ivanova Work Experience Details
  • Coffee Planet
    Head Of Sales - Horeca
    Coffee Planet Jan 2022 - Present
    Dubai
    • Managed a diverse portfolio encompassing Hotel, Office Coffee Solution (OCS), and Foodservice channels, valued at AED 52 million.• Surpassed assigned sales targets by an impressive 19% in 2022, demonstrating exceptional achievement and exceeding expectations.• Secured two strategically significant regional agreements within a three-month window: Accor Regional Agreement and Millennium & Copthorne Regional Agreement.• Exhibited strong leadership qualities by effectively guiding a team of 10 sales professionals and 7 quality assurance personnel.• Actively participated in regional events and conferences, fostering industry connections and brand awareness.• Cultivated and maintained collaborative relationships with key GCC distributors, ensuring smooth operations and successful partnerships.• Demonstrated meticulous financial planning and forecasting expertise by preparing annual budgets aligning with strategic goals.• Built and nurtured strong client relationships, fostering trust and loyalty for sustainable business growth.• Collaborated effectively with Marketing, Technical, and Operations teams, ensuring a holistic approach to client engagement and problem-solving.• Acted as a dedicated brand ambassador for Coffee Planet, promoting positive brand image and values across all interactions.
  • Coffee Planet
    Senior Sales Manager
    Coffee Planet Feb 2013 - Dec 2021
    Dubai, United Arab Emirates
    • Established and fostered OCS and FS channels from inception, achieving consecutive annual revenue growth of 30-40%.• Spearheaded a highly successful sales team, consistently exceeding annual revenue quotas: 16,000,000AED in 2019 and 18,000,000AED in 2019 for the FS channel.• Secured and facilitated onboarding of prominent accounts like EKFC, Du, Al Tayer, and Cleveland Clinic, demonstrating exceptional negotiation and client relationship building skills.• Implemented a comprehensive market intelligence gathering, recording, and tracking system, ensuring competitive awareness and informed decision-making.• Developed and presented annual budgets and price lists, aligning strategic financial planning with market trends and revenue goals.
  • Galadari Edam International Foods L.L.C
    Sales Manager
    Galadari Edam International Foods L.L.C Jun 2011 - Jan 2013
    Dubai, United Arab Emirates
    • Led the design, execution, and coordination of comprehensive marketing efforts encompassing production, sales, advertising, promotion, research & development.• Oversaw all aspects of the marketing mix, including market research, purchasing, distribution, packaging development, and finance.• Conducted in-depth market and competitor analysis to inform pricing strategies and brand positioning.Regularly reviewed brand performance, consumer trends, and customer targets to drive market performance gains.• Analyzed customer feedback and ensured marketing plan consistency with overall business objectives.Established and managed growth targets and brand strategies to achieve sustainable growth.• Cultivated and maintained strong client relationships through regular meetings and product presentations.• Successfully introduced company beverage products to new clients, expanding the market reach.Ensured efficient logistical operations through delivery organization and invoicing management.• Developed and presented comprehensive business plans, including financial budgets and turnover forecasts.
  • Emirates Snack Foods Llc
    Beverage Manager
    Emirates Snack Foods Llc Jun 2009 - May 2011
    Dubai, United Arab Emirates
    • Successfully expanded the customer base for FMCG beverages across the UAE and wider Middle East region.• Served as Brand Ambassador for a diverse portfolio encompassing Effect energy drink, Dilmah tea, Kimbo coffee, Monbana hot chocolate, Ferrarelle sparkling water, and Big Train.• Launched company products to new clients, effectively introducing the portfolio and securing partnerships.• Conducted product demonstrations, formulated proposals, and closed deals, securing profitable agreements.• Cultivated strong client relationships through training personnel, coordinating deliveries, and addressing technical queries.• Conceptualized and executed marketing activities, including exhibitions and events (Gulf Food, SIAL, Coffee & Tea Convention) to raise brand awareness and generate leads.• Provided technical expertise and resources to both clients and the beverage team, ensuring informed decision-making and successful implementation.• Managed interactions with international manufacturing partners in Italy, France, USA, South Africa, and Sri Lanka, fostering smooth collaboration and product flow.• Championed brand development in the UAE, spearheading initiatives to build brand recognition and market share.• Fostered positive working relationships with technical personnel, sales teams, and area office personnel, driving successful execution of sales programs and cost reduction initiatives.• Evaluated sales opportunities and strategically assigned territories for optimal workload distribution and team effectiveness.
  • Eurocoffee Uae
    Manager
    Eurocoffee Uae Jun 2005 - May 2009
    Dubai, United Arab Emirates
    • Spearheaded the expansion of customer distribution across FMCG, HORECA, Corporate, and Residential segments in the UAE and Middle East.• Successfully led initiatives that secured brand recognition and product placement across the GCC region.• Achieved significant margin growth on investments in new markets, solidifying Lavazza as the preferred brand in the area.• Built and led a customer-centric sales team, driving remarkable improvements in internal efficiency, responsiveness, and customer service.• Developed and implemented effective account-setting objectives and strategic sales plans.Orchestrated the entire sales process, ensuring successful promotion and closing of deals for company products.• Recruited and trained high-performing sales personnel, building a dynamic and skilled team.Provided ongoing supervision, motivation, and performance monitoring to optimize individual and team achievements.• Actively promoted and participated in major industry exhibitions across the Middle East and Europe (Gulf Food, Hotel Show, Venditalia).• Championed brand awareness and market penetration through strategic initiatives and effective communication.• Defined and managed sales budgets and targets, driving accountability and exceeding goals.Fostered strong relationships with accounts, stores, and purchasing departments, securing long-term partnerships.

Nikolina Ivanova Education Details

  • University Of Veliko Tirnovo
    University Of Veliko Tirnovo
    Arts And Communication

Frequently Asked Questions about Nikolina Ivanova

What company does Nikolina Ivanova work for?

Nikolina Ivanova works for Coffee Planet

What is Nikolina Ivanova's role at the current company?

Nikolina Ivanova's current role is Head of Sales Horeca at Coffee Planet | UAE-Based F&B Sales & Marketing Lead: Brewing Growth & Exceeding Expectations (15+ Years).

What schools did Nikolina Ivanova attend?

Nikolina Ivanova attended University Of Veliko Tirnovo.

Who are Nikolina Ivanova's colleagues?

Nikolina Ivanova's colleagues are Shahid Aslam, Jamsheer Babu, Melissa Smith, Erwin San Juan, Fahd Malik, Wang Kho, Mike Douglas.

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