Nikolina Ivanova Email & Phone Number

Dubai, AE

Dubai

• Managed a diverse portfolio encompassing Hotel, Office Coffee Solution (OCS), and Foodservice channels, valued at AED 52 million.
• Surpassed assigned sales targets by an impressive 19% in 2022, demonstrating exceptional achievement and exceeding expectations.
• Secured two strategically significant regional agreements within a three-month window: Accor Regional Agreement and Millennium & Copthorne Regional Agreement.
• Exhibited strong leadership qualities by effectively guiding a team of 10 sales professionals and 7 quality assurance personnel.
• Actively participated in regional events and conferences, fostering industry connections and brand awareness.
• Cultivated and maintained collaborative relationships with key GCC distributors, ensuring smooth operations and successful partnerships.

Dubai, United Arab Emirates

• Established and fostered OCS and FS channels from inception, achieving consecutive annual revenue growth of 30-40%.
• Spearheaded a highly successful sales team, consistently exceeding annual revenue quotas: 16,000,000AED in 2019 and 18,000,000AED in 2019 for the FS channel.
• Secured and facilitated onboarding of prominent accounts like EKFC, Du, Al Tayer, and Cleveland Clinic, demonstrating exceptional negotiation and client relationship building skills.
• Implemented a comprehensive market intelligence gathering, recording, and tracking system, ensuring competitive awareness and informed decision-making.
• Developed and presented annual budgets and price lists, aligning strategic financial planning with market trends and revenue goals.

Dubai, United Arab Emirates

• Led the design, execution, and coordination of comprehensive marketing efforts encompassing production, sales, advertising, promotion, research & development.
• Oversaw all aspects of the marketing mix, including market research, purchasing, distribution, packaging development, and finance.
• Conducted in-depth market and competitor analysis to inform pricing strategies and brand positioning.Regularly reviewed brand performance, consumer trends, and customer targets to drive market performance gains.
• Analyzed customer feedback and ensured marketing plan consistency with overall business objectives.Established and managed growth targets and brand strategies to achieve sustainable growth.
• Cultivated and maintained strong client relationships through regular meetings and product presentations.
• Successfully introduced company beverage products to new clients, expanding the market reach.Ensured efficient logistical operations through delivery organization and invoicing management.

Dubai, United Arab Emirates

• Successfully expanded the customer base for FMCG beverages across the UAE and wider Middle East region.
• Served as Brand Ambassador for a diverse portfolio encompassing Effect energy drink, Dilmah tea, Kimbo coffee, Monbana hot chocolate, Ferrarelle sparkling water, and Big Train.
• Launched company products to new clients, effectively introducing the portfolio and securing partnerships.
• Conducted product demonstrations, formulated proposals, and closed deals, securing profitable agreements.
• Cultivated strong client relationships through training personnel, coordinating deliveries, and addressing technical queries.
• Conceptualized and executed marketing activities, including exhibitions and events (Gulf Food, SIAL, Coffee & Tea Convention) to raise brand awareness and generate leads.

Dubai, United Arab Emirates

• Spearheaded the expansion of customer distribution across FMCG, HORECA, Corporate, and Residential segments in the UAE and Middle East.
• Successfully led initiatives that secured brand recognition and product placement across the GCC region.
• Achieved significant margin growth on investments in new markets, solidifying Lavazza as the preferred brand in the area.
• Built and led a customer-centric sales team, driving remarkable improvements in internal efficiency, responsiveness, and customer service.
• Developed and implemented effective account-setting objectives and strategic sales plans.Orchestrated the entire sales process, ensuring successful promotion and closing of deals for company products.
• Recruited and trained high-performing sales personnel, building a dynamic and skilled team.Provided ongoing supervision, motivation, and performance monitoring to optimize individual and team achievements.