Nilofar Nigar Email & Phone Number

Porto, Pt

Boston, Massachusetts, Us

At Bitsight, I define, execute and refine regional marketing plans to drive pipeline growth and generate leads in EMEA. My role is to serve as a key marketing liaison for the regional sales organisation to align on account targeting and response to marketing campaigns in-region.Here’s what I focus on:- Building and executing campaigns that connect with our audience via a multi-channel approach.- Aligning with global campaigns and delivering results while keeping sales and marketing tightly aligned.- Developing targeted content mapped to the buyer’s journey and tailored to the audience in collaboration with Product Marketing.- Ensuring SDRs have the messaging, content, and materials they need.- Keeping a close eye on the numbers—budgets, leads, follow-ups, and results—and making adjustments to stay on track.- Managing events from start to finish, ensuring they’re memorable and impactful for our brand.It’s a dynamic role that lets me combine strategy, creativity, and collaboration to make a real impact.

Coimbra, Pt

- Lead the media communications- Develop go-to-market and product launch strategies- Design and implement long-term marketing strategies- Decide on the events and sponsorships- Ensure consistent messaging on digital and offline channels - Strategise content production- Work in close relationship with Product team and Sales- Organize and support the HR and hiring processes

Digital Marketing Responsibilities- Leading the company with innovative digital practices.- Establishing guidelines and processes for client and company success.- Finding the right talent and motivating them to perform better.- Ensuring increase in ROI via digital practices- Developing digital marketing strategies, processes and workflows- Capitalizing on social media for gaining brand awareness and generating leads- Using Google ads for generating leadsProduct Manager Resposibilities• Led strategic product planning and releases for clients in HR Tech and E-learningcompany.• Collaborated with leadership, customers, and cross functional teams to spearhead thesuccessful launch of new product initiatives.• Created and managed product roadmap, with effective validation and prioritisation,leading to a 15% boost in customer retention in e-learning company.• Conducted 50+ customer interviews for product feedback with suggestedimprovements leading to a 99.6% customer satisfaction level.

Dubai, Dubai, Ae

• Developed strategic product vision, taking ownership of the product and translatingstrategic goals into tangible product features and enhancements.• Build and track the product roadmap, including features, milestones, anddependencies.• Created transparency and predictability across teams using appropriate tools andmetrics including, sprint plans, burn-down charts and release plans.• Defined business requirements and user stories, enabling a new product line to achieve40% market penetration in the first year.• Managed product launch process, coordinating with stakeholders, leading to a 50%improvement in user feedback scores.• Facilitated stakeholder alignment, achieving consensus on product strategy andreducing the development cycle by 15%.ExpertiseProduct Strategy, Wireframing, Competitor and Market Research, Product Launch, GTM, Digital strategy, Paid Ads, SEO, Content, Social media, Email Strategy, Marketing Automation, Branding, Analytics and Marketing Technology.

Ballerup, Denmark, Dk

• Managed product marketing for the US business unit and developed marketingstrategies for Microsoft cloud solutions.• Coached, promoted and implemented Agile principles and framework to enhanceefficiency, sustainability, speed, quality and communication.• Initiated the Scrum practice for the marketing centre for excellence.• Drove product launches, feature upgrades and marketing campaigns; successfullyincreased user acquisition revenue by 20% quarter over quarter.• Developed market research projects to gain insights into user behaviours andpreferences; identified and leveraged new opportunities in the market, resulting in anincrease in lead generation by 30%.• Defined and implemented go-to-market strategies; optimised product positioning todrive growth, resulting in a 25% increase in overall customer satisfaction.

Atlanta , Georgia, Us

• Develop marketing strategy including lead generation, content, SEO, social and paidads.• Liaison with the leadership team to finalise company/brand and product messaging forcampaigns and media communications• Spearheaded a rebranding initiative that increased brand recognition by 35%,leveraging market analytics and creative direction skills to oversee a team of 12creatives.• Launched a multi-channel marketing campaign that grew the customer base by 25%,utilising data-driven strategies and A/B testing to maximise ROI.• Negotiated and secured a partnership with a major influencer, resulting in a 45%increase in social media engagement and a 20% uptick in web traffic.• Managed a budget of $500k, optimising allocation to cut costs by 15% whileincreasing campaign reach and frequency.• Implemented a new CRM system, leading to a 30% improvement in customercommunication efficiency and a 25% reduction in lead response time.

Tel Aviv, Il

• Collaborated with product, policy, analytics, research, customer, and UX teams to planand execute the GTM campaigns.• Led analysis of existing data & insights to identify research to validate 100% ofpositioning & messaging across segments.• Developed 3 GTM strategies and plans. Drove market & internal readiness incoordination with product, sales, development and support teams.

Princeton, New Jersey, Us

• Leading the company with innovative digital marketing practices, implemented in anagile framework. Led a team of 10 marketing specialists to redesign the company’scontent strategy, achieving a 25% boost in engagement on key social platforms withinsix months.• Implemented a data-driven SEO and SEM strategy, enhancing online visibility that ledto a 20% growth in organic traffic.

Armonk, New York, Ny, Us

Formerly known as Kenexa, Acquired by IBM via acquisition. About the company: The International Business Machines Corporation is an American multinational information technology company headquartered in Armonk, New York, with operations in over 170 countries.Years of operation: Since 1911Employee Size: 350,600Reporting to Global Marketing Director in the UK.Markets Managed: APACRole: Leading the Asia Pacific marcom efforts. Heading the Asia Pacific media relations.Leading and managing the below functions in APAC1. Events and trade shows2. Public Relations3. Promotions4. content and email marketing5. CRMGlobal marketing size: 30Managing a team of 7

New York, Ny, Us

Reporting to the Country HeadRole: On the ground responsibilities like drafting pitch notes and press releases, preparing media kits for spokesperson training session and press conference materials, coordinating with the journalists and pitching stories, research and creating and updating the PR reports.

New Delhi, Delhi, In

To develop a competitor analysis report. (SWOT, Readership, Circulation, and Promotion)

Mba, Marketing And Finance

Bachelor Of Information Technology, Information Technology

10Th, 12Th, Common Subjects, Phy, Chem, Bio, Maths