I am a senior marketing, positioning, and sales practitioner with a strategic mind. I have practiced consulting for 15+ years leading commercial and brand transformations for international B2B companies across all customer facing channels.I learned the ropes in B2C digital media strategy and planning, became a senior advisor through a long tenure consulting on B2B positioning and marketing strategy, and have now teamed up with a hugely talented bunch of people leading the field in B2B sales & marketing transformations and implementation.What’s driven me here is a love for the inherent COMPLEXITY, the need for CLARITY and the big opportunity for CHANGE in sales & marketing’s role in B2B companies.The high COMPLEXITY in the solutions, the value-chain dynamics and in the way customers buy.The need for CLARITY in segmentation, brand architecture, positioning, and propositions.The high pace of CHANGE in how customers buy, in how digital and tech redefines the sales & marketing toolbox and in how the people in Sales & Marketing roles balances a constant change journey.It makes me stay curios and want to keep study, discuss, and share my thoughts on Positioning, Sales & Marketing.Having helped move products over the counter in a wide span of categories from herring, sewer cleaning machinery, cloud-based building automation software platforms and everything in between I have in any case been helped by my broad business interest to understand the BUSINESS DYNAMICS that drives revenue within a given product category and industry.I consider this to be my main areas of interest and expertise:• Sales & Marketing transformations for improved efficiency and operating models• Digital buying, marketing ecosystem and program design • Segmentation, positioning, concept and value proposition development• Demand and lead generation program design and all aspects of revenue marketing• Business sound brand strategy, brand platforms and commercial narratives• Clear cut portfolio marketing and buyer enablement tools that makes it easy to buy• Go to market and channel development • Change communication and management• Product launch excellence• Content marketing and thought leadership programs• Capability building of sales & marketing organisations+4529691495nlk@kvadrant.dk
Listed skills include Marketing Management, Direct Marketing, Social Media, Corporate Positioning, and 36 others.