Nils Lindner Koch Email & Phone Number

Copenhagen, Capital Region, Denmark

In B2B and complex B2C purchases, the way customers are buying is changing.From being mostly in-person to including a blend of digital and physical touch points involving a multitude of stakeholders.This shift has massive ramifications for the way companies should organize & run their sales & marketing functions.At Kvadrant Consulting, we help companies navigate this complexity, make the right choices and structure their sales & marketing engine. Being deeply… Show more In B2B and complex B2C purchases, the way customers are buying is changing.From being mostly in-person to including a blend of digital and physical touch points involving a multitude of stakeholders.This shift has massive ramifications for the way companies should organize & run their sales & marketing functions.At Kvadrant Consulting, we help companies navigate this complexity, make the right choices and structure their sales & marketing engine. Being deeply specialized and senior-driven, we help companies excel within domains such as commercial strategy, value propositions, processes, leadership, and technology to generate profitable organic growth.We bridge the gap on sales and marketing. Show less

After 5 years with the company I was offered the role as Partner and part of the Management Board (220+ people company). I worked analytically and creatively through data-driven processes to solve brand, digital, marketing and business challenges together with client teams. Throughout this period I co-led the international B2B client practice and developed a particular expertise in: 1. Transforming B2B marketing from sales support towards the ambition of a true revenue driving… Show more After 5 years with the company I was offered the role as Partner and part of the Management Board (220+ people company). I worked analytically and creatively through data-driven processes to solve brand, digital, marketing and business challenges together with client teams. Throughout this period I co-led the international B2B client practice and developed a particular expertise in: 1. Transforming B2B marketing from sales support towards the ambition of a true revenue driving function 2. Repositioning of corporate brands, business units and solutions3. Global product launches of complex solutions with both hardware and software enabled propositions4. Digital Marketing Strategies and Roadmap developed to meet an increasingly digital buying behavior with more complex and hard to reach buying committees in B2B markets5. Development of digital thought leadership programmes and content marketingKey projects and milestones delivered included;> More than 20+ international complete end-to-end brand transformations and implementation> 10+ comprehensive Digital Marketing Strategy, Playbook & Implementation Roadmaps to support a transition towards a revenue driving function > 15+ big bet international B2B product launches including positioning, messaging, concept development and GTM strategy Led a consultant and project management team of 15 to create effective solutions that utilizes digital tech, improves sales and marketing integration and creates results across global regions. Besides my direct team I managed & oversaw capability development for Kunde & Co’s Digital Activation & MarTech team constituting 12 specialists.Directing 25+ people cross-functional specialist project teams and advising and influencing at C-level to drive change.Verticals;• Water, Energy & Cleantech • Transport & Logistics • Manufacturing & Heavy Industry • Automotive • Fintech & Financial Services • Building Systems & Automation • Software • Telco • Heavy Machinery Show less

Co-led international B2B marketing practice. Managed and led a consultant team of 12 with full P&L responsibility while growing my own client portfolio.

Copenhagen Area, Denmark

Managed and led a consultant team of 8 with full P&L responsibility

Copenhagen Area, Denmark

Independently led strategic marketing and brand projects

Independently led strategic marketing and brand projects

My first position as sole client responsible developing and implementing media strategies, media plans, tracking and attribution models for major brands in Retail, FMCG and Entertainment. Managing yearly media investments for €10+ mio.

Responsible for analyzing, tracking and following reach and placement opportunities in both digital and offline media, while supporting senior planners in the development of marketing and media strategies for a broad group of leading B2C and B2B brands.

My first real job in business during the first year of my studies. Carried out market research, simple analytics and marketing/PR tasks.

Master, M.Sc. In Business Administration & Marketing (Cand.Merc.)

- Top 3% GPA (~110 students)

Mba, Innovation & Corporate Strategy

Seattle, USA Awarded; ScanDesign Foundation Fellowship in recognition of outstanding academic achievements Danmark-Amerika Fondet.

Bachelor, B.Sc. In Business Administration & Economics (Ha-Almen)

Activities and Societies: - CBS Case Competition - CBS-Solution Case Competition - Top 5% GPA (~450 students)

B.Sc. Exchange, Business Administration And Economics

Melbourne, Australia

College, English And Entrepreneurship

London, UK Cambridge Certificate of Proficiency in English