Nilva Kock Email & Phone Number

Blumenau, Santa Catarina, Brasil

• Developed and managed the e-commerce platform using Tray, Google Analytics, and Google Search Console, achieving a 30% increase in sales and significantly boosting online traffic and brand recognition.
• Spearheaded social media and digital marketing strategies, utilizing Meta Platforms and Canva, leading to a 50% increase in customer engagement and an expanded customer base.
• Led in-person and event-based customer service initiatives, organizing and managing booths at trade shows and sporting events, fostering stronger customer relationships, and driving higher retention rates.
• Defined the brand’s communication voice and positioning, aligning all marketing materials and messages, which strengthened brand consistency and market presence.
• Conducted market analysis using SEO and SEM tools, driving new content strategies that enhanced organic search visibility and lead generation, improving customer engagement.

Blumenau, Santa Catarina, Brasil

• Conducted research in the fields of Innovation, Sustainability, and Entrepreneurship.
• Performed extensive literature reviews to collect data on innovation and sustainability.
• Structured a database with information from mixed databases.
• Developed research focused on Sustainable Development and Innovation.
• Executed data collection methods, including qualitative and quantitative analyses.
• Conducted statistical analyses using SPSS, Factor, Jamovi, Excel, and SmartPLS software.

Florianópolis, Santa Catarina, Brasil

• Directed and managed digital marketing strategies across multiple channels, leveraging data-driven campaigns, using Google Analytics, and social media platforms to boost brand visibility, engagement, and conversions.
• Led the development of high-quality content, including social media posts, blogs, email marketing, and product copy, optimizing for SEO to enhance online visibility and audience engagement.
• Managed paid media campaigns, social media, and email marketing tools (such as RD Station), achieving a 30% increase in lead generation and a 25% rise in customer engagement.
• Played a pivotal role in the company's rebranding process, developing and implementing a new brand language that strengthened market positioning and brand consistency.
• Presented reports and actionable insights to clients, delivering detailed analyses of campaign performance and recommendations for optimization, ensuring alignment with business goals and fostering continuous.

Sammatz - Germany

• I came to volunteer for hand work, but I got the opportunity to work on the marketing team with:
• Developed marketing strategies that enhanced brand presence and increased engagement metrics.
• Created layouts for marketing materials using Adobe Photoshop and Adobe Illustrator, while organizing promotional events that drove customer interaction.
• Developed and launched a new website using WordPress, utilizing SEO and SEM tools to analyze content and page access data, optimizing performance and enhancing the overall user experience.
• Supported e-commerce initiatives through effective SEO optimization and Google Analytics, resulting in improved online visibility and increased traffic.
• Led a multicultural remote team in content creation and website development, conducting virtual meetings via Microsoft Teams to ensure effective collaboration and project alignment.Michaelshof Sammatz is a medium-sized.

County Dublin, Ireland

• Surfing in different cultures to know about habits, with different jobs and thus improving my English with native speakers.
• I was an English student (part-time) and working in diferent jobs to improve my English the other period.

Blumenau E Região, Brasil

• Worked with a B2B and B2C approach
• Monitored plans and tracked results of marketing activities
• Followed sales and created promotional campaigns to achieve sales targets, raising results and client loyalty
• Designed and managed email campaigns
• Analysed international market trends and seasonal trends and created digital marketing campaigns
• Responsible for the management of 5 customers

Pomerode

• Prospected through inbound and outbound calls new clients, established and developed a positive business
• Responsibility for the marketing campaign budget control
• Executed and followed Facebook sales campaigns through Facebook Ads platform
• Created digital content with an SEO strategy according to the marketing needs analysis
• Implemented Facebook fan pages and developed the company branding and visual identity.
• Constantly checked and oversaw the Marketing KPIs and adjusted the campaigns to achieve the sales target

• Developed and executed region-specific marketing initiatives
• Dealt with customers face-to-face, answered phones calls, and email
• Supported outbound sales campaigns;
• Implemented a new sales module in the existing ERP system
• Developed meaningful relationships with partners to improve the communication process
• Assisted the organisation of events and supported the commercial department

Blumenau E Região, Brasil

• Dealt with customers from the beginning until the end of the relationship with the company.
• Supported creative marketing campaigns, and target audiences in response to marketing research data.
• Developed and created advertising and layouts for visual communication of the Health Department of the county.
• Took care and designed the printed marketing materials and billboards
• Preparation of briefings
• Supported the office with administrative routines of the sector. Key Achievement; Designed a local campaign against Influenza (Mar/2012 - Apr/2012)

Blumenau E Região, Brasil

• Video editing
• Assisted students in the lab with materials and activities.

Blumenau E Região, Brasil

• Answer the telephone
• Deal with clients
• Greet visitors

Bachelor'S Degree, Advertising & Marketing Communications | Nfq - Level 8

General English, English As A Second Language

Pós-Graduação Stricto Sensu - Mestrado Acadêmico, Business, Management, Marketing, And Related Support Services

Organizational Strategy and Competitiveness - Involves studies in the field of organizational strategy and competitiveness, basically in.