Nimsha Perera Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

NBC (next best conversions) lead for CommSec, tasked with creating opportunities to drive personalisation across key business initiatives and strategic priorities.

Eveleigh, New South Wales, Australia

1:1 Next Best Conversions (NBCs) marketing lead for the Shopping Portfolio, responsible for the development and execution of highly targeted campaigns to existing CommBank customers.

Sydney, Australia

Key achievements• Created, developed and executed the first end to end strategy for the home loanapplication notification process. Required collaborating with multiple teams andworking through major obstacles, including building out a new data solution toprovide the best in class solution for our customers. End result was a multi channeland highly personalised NBC (Next Best Conversation), keeping our customersinformed through various relevant channels across outbound, inbound and digital.• Worked with front-line and key product teams to completely re-write and re-designthe home buying brochure, making it easy to understand for our customers, whilstalso meeting the needs of our key lenders and front-line teams.• Marketing lead that enhanced key initiatives within our Fixed Rate maturities space,which included optimising the existing contact strategy and introducingpersonalised fixed rate offers to test and learn. All important in helping curbattrition and reducing external refinance.

Sydney, Australia

Key achievements• Worked with cross functional teams to develop the creative and campaign set up for the first Essential Super portfolio NBC targeting Super Guarantee (SG) contributions. • Valued SME and marketing lead for SuperMatch project, which included technical implementation, development and execution of direct marketing initiatives, campaign delivery, optimisation and reporting. Overall campaign exceeded targets by 4%, contributing $94M inflow. • Provided extensive input into the reporting work for the SuperMatch project, resulting in a comprehensive solution that will provide invaluable insights moving forward.

Sydney, Australia

Responsible for delivering below the line targeted marketing communications and educational pieces to the Essential Super customer base with the aim of encouraging activation and engagement.

Sydney, Australia

Responsible for delivering quality service and product expertise to corporate plan employers, advisers and employees for the FirstChoice Employer Super product, through written and verbal interactions.

Sydney, Australia

Responsible for delivering quality service and product expertise to all direct and advised customers for all Colonial First State products (pensions, super and investments), through written and verbal interactions.

Castle Hill

Various

Bachelor Of Commerce (B.Com.), Marketing

Education record

Activities and Societies: Debate team, Social team