Nina Abbott Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Role: In 90 days, role was expanded to oversee Creative, Content, Production, and Vendor Media Teams in Toronto and Bangalore India, with 30 FTEs.
• Built in-house Vendor Media Creative Team, transitioned agency work in-house and implementednew processes to lower costs, boost speed to market, and enhance output quality.
• In-house Vendor Media Creative Team generated incremental profit from delivering 900+ campaigns.
• Championed branding and creative strategy for in-house Vendor Media Creative Team while spearheading the development of a new, vendor and customer-facing site.
• Revolutionized category campaigns by implementing an in-house, one-stop-shop model using internal creative, content, and photography resources, thereby replacing agency-based services reducing costs and increasing.
• Resurrected legacy flyer within one week, driving significant revenue in a declining business and paving the way for its return as a standalone channel in 2023.

Mississauga, Ontario, Canada

• Role: Streamlined operations by merging 5 regional creative teams into one central function and successfully transformed the newly formed production team into a customer-centric, and data-driven creative and content.
• Led and oversaw the creative direction, production, photography, and video for a team of 15+ for 9+ brands.
• Collaborated cross-functionally to develop and execute 5+ brand evolutions, including brand architecture, brand books, campaigns, photography, video styles, in-store signage, store design, digital signage, and.
• Led 5 agency partners to improve workflows, drive creative innovation, and create effective brand experiences across channels.
• Managed the Creative department P&L.KEY ACCOMPLISHMENTS:
• Launched and executed Sobeys and Safeway digital screen pilot in 16+ stores during the pandemic. Achievements include increased flexibility, relevance, speed-to market, and innovation. Currently operational in 4.

• Role: Directed an internal creative, content, and social team to develop high-impact integrated marketing campaigns and led external partnerships with agencies and vendors to consistently deliver world-class creative.
• Created Masterbrand campaign to unite regional brands under a single platform, introducing the common “L” symbol as a unifier for all retail.
• Created a unique brand design system and consistent creative approach across all customer touch points, resulting in a seamless brand experience.KEY ACCOMPLISHMENTS:
• Partnered with marketing to establish national shopper marketing program by including CPG brands in seasonal marketing programming and the creative strategy raising $10M in revenue.
• Led the relaunch of Zehrs including, creative strategy, design systems, photography direction, in-store signage, out of home, store design, digital and social.
• Championed Loblaw’s new content and social strategy in collaboration with the media team, executing it across all channels.

• Role: Drove the creative direction, photography, and design for over 10 major brands, such as Presidents Choice, Loblaw, Zehrs, Superstore, NoFrills, and Shoppers Drug Mart.
• Designed and oversaw all creative across traditional and digital touch points for the launch of Loblaw at Maple Leaf Gardens. This model was used to launch the new Inspire banner and scale across Corporate and City.
• Pioneered the direction of food photography and art direction for all of Loblaw’s brands, driving influence, innovation and becoming the ”envy of our industry” by our competitors.
• Recruited and cultivated industry leading external suppliers that aligned and supported the company's culture and vision including high performing photographers, copywriters, directors, animators, food stylists and.

I was responsible for conceptualizing, designing, and supervising all creative assets for 10+ brands across various traditional and digital channels.

Dma, Digital Transformation

Graphic Design (Packaging)

Art/Graphic Design