Nina Aubert Email & Phone Number

Gothenburg, Se

Gothenburg, Se

Gothenburg, Vastra Gotaland County, Sweden

Developing Readly brand and aiming to make journalism accessible, affordable, trustworthy, and sustainable.📌 𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Lead the design process from research and ideation to concept development and production- Manage projects, particularly larger creative design projects such as campaigns. Define timeframes and clarify what is and isn't possible to improve overall deliverables and efficiency- Take the lead in creative campaigns focused on… Show more Developing Readly brand and aiming to make journalism accessible, affordable, trustworthy, and sustainable.📌 𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Lead the design process from research and ideation to concept development and production- Manage projects, particularly larger creative design projects such as campaigns. Define timeframes and clarify what is and isn't possible to improve overall deliverables and efficiency- Take the lead in creative campaigns focused on raising awareness and driving conversion, based on consumer insights and maturity phases, to meet the goals of our 11 markets regarding awareness, acquisition, and retention. Work with regional teams to ensure that local market factors are taken into consideration to provide maximum impact from our ads- Ensure that creative work and production achieve the desired design standards and brand guidelines by managing and supporting the production department - Develop knowledge and understanding of advertising performance and move towards Unit Economics development. Ensure scalability and track the results of performance designs for continuous optimization✨ 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:- Successfully launched various creative campaigns based on Unit Economics, averaging 6 per year, including 2 major ones requiring full scalability- Improved campaign delivery, organization and production speed by researching and evaluating new tools and techniques, and assigning production tasks accordingly- Provided art direction for a market launch in France with project scalability. This included developing the campaign concept, look and feel, and managing production across various channels and media: social and Performance Max ads, display and affiliates, UAC, PR projects, OOH, and DOOH. The concept was based on market research and collaboration with the Head of Brand- Created a brand library, and other self-service resources for external and internal use on Notion to improve production time and brand consistency Show less

Berlin, Germany

📌 𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Create and deliver designs while adhering to brand guidelines through research, brainstorming, and collaboration with the marketing team and stakeholders- Maintain and update style guides to ensure consistent branding across marketing, design, and product teams- Prioritize multiple ongoing projects in an agile manner, including partnerships, social media, advertising campaigns, CRM, landing pages, display ads, motion, illustration… Show more 📌 𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Create and deliver designs while adhering to brand guidelines through research, brainstorming, and collaboration with the marketing team and stakeholders- Maintain and update style guides to ensure consistent branding across marketing, design, and product teams- Prioritize multiple ongoing projects in an agile manner, including partnerships, social media, advertising campaigns, CRM, landing pages, display ads, motion, illustration, deck presentations, and print materials. Respond quickly to urgent requests- Provide guidance and feedback to external designers and agencies to ensure that Readly's visual identity, tone of voice, standards, and best practices are maintained✨ 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:- Designed and produced an out-of-home campaign in train and subway stations, as well as on the streets of Stockholm, London, Berlin, and Hamburg- Created templates for marketing email campaigns and organic social media- Collaborated on improving landing page conversions and performance through UX and UI, based on data, research, and continuous optimizations- Created illustrations to use as a new branding asset- Collaborated on evolving brand guidelines based on ad performance, resulting in a change of primary colors and new fonts- Implemented a new system for design requests via Jira Show less

Barcelona, Catalonia, Spain

I worked within the Marketing department and closely with the Product team to make ForceManager the leading mobile CRM for field sales management with AI capabilities.📌 𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Develop and anchor the brand’s visual identity, from concept through execution- Work closely with product design teams to ensure that our graphics align with ForceManager’s overall product vision, strategy, and roadmap- Create engaging design to use across social… Show more I worked within the Marketing department and closely with the Product team to make ForceManager the leading mobile CRM for field sales management with AI capabilities.📌 𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Develop and anchor the brand’s visual identity, from concept through execution- Work closely with product design teams to ensure that our graphics align with ForceManager’s overall product vision, strategy, and roadmap- Create engaging design to use across social channels, websites, display ads, marketing emails, video, print, event branding and promotional material- Lead and develop design projects to win over new customers and retain existing ones through landing pages, social ads and email campaigns- Develop self-service guides, templates, and assets for internal and external communication- Support product designers in ongoing projects with visual design and UI/UX work✨ 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:- Led and successfully developed original new brand assets through the usage of illustration and motion- Applied my knowledge and appreciation for system thinking and helped to build guidelines and documentation for others to apply our brand across various platforms and our product- Demonstrated a deep understanding of the B2B industry and its business needs, and translated them into compelling graphic solutions that supported both the sales and marketing activities Show less

Rennes, Brittany, France

I worked alongside art directors, developers, and project managers as a web designer at LWM (now VO2 Group), a digital agency that specializes in providing web solutions to companies. 📌 𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Take ownership of the creation and delivery of creative design work, from conception to production, including client presentations and feedback sessions on wireframes, landing pages and websites focusing on branding awareness and/or conversion-… Show more I worked alongside art directors, developers, and project managers as a web designer at LWM (now VO2 Group), a digital agency that specializes in providing web solutions to companies. 📌 𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Take ownership of the creation and delivery of creative design work, from conception to production, including client presentations and feedback sessions on wireframes, landing pages and websites focusing on branding awareness and/or conversion- Collaborate with cross-functional teams, including developers and project managers, to ensure designs are implemented effectively- Scale creative concepts with respect to project specifications and deadlines across different touchpoints and digital channels- Adhere to clients’ existing brand guidelines while creating new storylines and understanding their different audiences and purposes (B2C / B2B)🤝 Clients: Louis Vuitton, Société Générale, Speedy, Crédit du Nord, Bouygues Télécom, Luisina, 4Pieds… Show less

Rennes, Brittany, France

I collaborated at HAVAS with art directors and project managers on various projects for a range of clients.📌 𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Assist the Art Directors team in designing and developing visual ideas for brand awareness and marketing campaigns across various digital channels, including DOOH, websites, motion and digital advertising- Adhere to clients’ existing brand guidelines and visual identity while creating new storylines- Scale, edit, and… Show more I collaborated at HAVAS with art directors and project managers on various projects for a range of clients.📌 𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Assist the Art Directors team in designing and developing visual ideas for brand awareness and marketing campaigns across various digital channels, including DOOH, websites, motion and digital advertising- Adhere to clients’ existing brand guidelines and visual identity while creating new storylines- Scale, edit, and produce concepts and creatives with respect to project specifications and deadlines across different touchpoints and digital channels🤝 Clients: Puressentiel, EDF, Europcar, Laposte, Marques Avenues, City of Nantes… Show less

Brussels, Brussels Region, Belgium

I worked with French-Connect, a blog for French expats in Belgium and the Netherlands, where I was responsible for developing the brand identity.📌 𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Lead and develop the brand identity across various touchpoints, including landing pages, email campaigns, digital advertising, social media, event branding, and print assets- Manage external service providers, such as photographers and illustrators, to ensure quality delivery and… Show more I worked with French-Connect, a blog for French expats in Belgium and the Netherlands, where I was responsible for developing the brand identity.📌 𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Lead and develop the brand identity across various touchpoints, including landing pages, email campaigns, digital advertising, social media, event branding, and print assets- Manage external service providers, such as photographers and illustrators, to ensure quality delivery and coherence with the brand Show less

Rennes, Brittany, France

I worked at ESGC&F, a Business & Management School, where I assisted the Communication team with designing various print assets, including flyers, brochures, and roll-ups that were used to promote the school's programs and events.

Bachelor Degree - Web & Multimedia Project Management, Web Page, Digital/Multimedia And Information Resources Design

I studied three main fields: Web & Graphic Design, Web Marketing, and Web Development. Ultimately, I chose to major in Web Marketing. This.

1St Year Of Bachelor In Foreign Languages, Language Interpretation And Translation

I have studied English, German, and Portuguese through various school subjects, including Translation, Literature, Cultures & Politics.