Nina Gineste Email & Phone Number

Paris, Île-De-France, France

Le Caire, Égypte

Definition and alignment of the vision, strategy and roadmap, in order to establish BRANTU as a global innovative "Instant Fashion" Technology companyManagement of a team of software engineers, data engineers, data scientists and UX/UI designer through the challenges of the super high-paced and innovative start-up environnementStrategic planning and management of the product life-cycle in order to deliver value quickly: growing user engagement and retention while building a powerful in-house stack that includes a website, Android & iOS apps, as well as the core of our system: ERP, APIs and Machine Learning modelsPresent visionary innovations & strategic decision proposals to the company stake-holders & investorsDefinition, implementation & monitoring of the company relevant KPIs and day to day performanceDigital transformation: retail in Egypt is not digitalised, in order to take BRANTU to an international fast fashion scale, part of my mission is to digitalise every step of the production to increase productivity & quality

Digital strategy consultancy: digital transformation, e-shop creation, multicanal e-commerce strategies, digital marketing

Boulogne-Billancourt Area, France

MAIN TASKS Responsible for leading innovation, evolution and maintenance activities for the French Tennis Federation's ticketing platforms, in accordance with the tournament calendar of events and in line with market developments and customer requirements - Gathering business and customer requirements, transforming them into functional specifications and building the roadmap - Agile management of the products life cycle and quality as a product owner, in close collaboration with technical service providers and the IT department - Leading design workshop (facilitation) - Sharing product expertise with other FFT teams SPECIFIC B2C MISSIONS - Roland-Garros & Rolex Paris Masters Administration of the front office of the ticketing websites Setting up ticket sales and monitoring of the applications Marketing & communication: construction of animation plans, emailing campaigns, digital activation campaigns Analysis of user and purchase paths, monitoring and reporting on business and products KPIs SPECIFIC B2C MISSIONS - Roland-Garros Responsible for the digital transformation of the Hospitality sales activities, resulting in the launch of the Roland Garros Hospitality online sales platform and the implementation of omnichannel sales processes

Région De Paris, France

MAIN MISSIONS:To develop innovative digital projects in collaboration with all departments in the company, and to promote books & authors on the webWEB & MOBILE- Product Management : websites, mobile apps (UX, Agile...) DIGITAL MARKETING - Community management on social network (Facebook, Twitter, Instagram, Youtube, Pinterest, Snapchat)- Paid adds campaign : Facebook & Instagram ads, Youtube pre-roll, Adwords- Creation and animation of online communities in the book ecosystem- Conception, writing, promotion of content: blogs articles, videos, interviews, etc.- CRM: newsletters & customer contacts databaseEBOOKS- Ebook production (900 ebooks/year)- Commercialization & marketing of digital products in collaboration with retailers (Amazon, Fnac, Kobo, Apple, Google, TEA, Leclerc, etc.)Creation of digital-only products, enriched ebooks and apps (iOS and Android)For the 9 publishing brands of the Edi8 group: Plon - Perrin - Presses de la Renaissance - Les Escales - First (Pour Les Nuls) - Gründ - Les Livres du Dragon d'Or - 404 éditions - Tana

Paris - New York

As a digital project manager and customer care representative for Gutenberg Technology, I helped our clients, in particular Pearson UK, to produce innovative & challenging digital book-apps, available on the web and natively on Android and iOS. My everyday practice included project management (agile) and follow-up of the digital publishing workflow

Brooklyn Ny

- translation from French to English: from proposal to copyright buying follow-up- translation of publicity and literary material- writing of educational material- scouting on the French market- publicity campaigns- marketing campaigns toward librarians/reviewers- social media campaigns - event planning (Brooklyn Book Festival, Dumbo Art Festival, author's tours,...)

New York

Assisting establishing and managing successful sales and relationships with foreign publishers between France, francophones countries and the USA

ApprenticeshipIllustrated books publishing (practical and coffee-table books) - all levels of book publishing (conception to print)- liaising with external suppliers (authors, photographers, layout makers, publishers, packagers) and internal departments (marketing, production, accounting, lawyers)- participation in negotiations for rights buying or selling, with French and foreign publishers - follow-up and optimization of the data analysis tools and commercial strategies - participation at the Paris book fair 2012 and London book fair 2012

InternshipProfessional and Academic Book Publishing- Responsible for the editing of educational material and extra resources published on the internet- Iconographic research and negotiations for the copyrights, in France and abroad- Editing layouts preparation- Preparation of translations- Market analysis and competition analysis

InternshipDrama Book Publishing- Management of copyrights and database creation- Organization of the Montreuil Children Book fair

Humanities Book Publishing - Manuscript preparation and rewriting- Analysis of manuscripts and projects – liaising with authors- Market analysis and competition analysis

- Contracts and mail drafting, filing, management of the database

Master Of Science (M.S.), Publishing

Activities and Societies: NYU Publishing Student Association (PSA) http://nyupsa.tumblr.com/

M2 Politiques Éditoriales

Activities and Societies: Alumni Network Manager of the student society of Paris 13’ Masters in Publishing

M1, Comparative Literature

Activities and Societies: Representative for the International students

Licence Lettres Modernes-Métiers Du Livre

L1 Et L2 Lea Anglais Allemand Droit