Nina Mackenzie Email & Phone Number

Atlanta Metropolitan Area

Atlanta, Georgia, United States

Responsible for developing and managing multi-channel marketing strategies and campaigns for the hand tool and equipment product categoriesCollaborate cross-functionally with internal teams and external supplier partners to execute marketing campaigns that align with business goals

Atlanta, Ga

Write, publish, and monitor social media content for World of Coca-Cola and Coca-Cola Stores that aligns with target customers, on-brand voice, and relevant campaigns Collaborate cross-functionally with internal teams and partner agencies to execute key projects including reviewing the digital plan and providing input on the social media strategy for IMC campaignsLaunched two influencer campaigns with an agency in 2018 for e-commerce and retail which generated over 762K impressions, accrued earned media value of over $30K, and a 5% increase in followers on InstagramManage the social media content strategy and gain buy-in from key stakeholders on social media directionManage a budget of +$185K to lead the production of 2-3 photo shoots per year as well as execute the briefs, collaborate with internal teams, and manage the agency’s contract and deliverables to meet deadlinesInteract with customers on social media daily by responding to questions and comments, managing outreach for user-generated content, and engaging in real-time marketing opportunities to leverage reach on platforms Manage an annual budget of $60K to strategically promote organic social media content to increase brand awareness, reach, and impressionsReport on key social media metrics with a goal to increase impressions, reach and engagementOversee the business listing and respond to customer reviews on TripAdvisor under the brand voice and tone

Atlanta, Ga

Created weekly e-newsletters and emails to inform members of regulations and developments in the restaurant industry Developed social media content, increased reach and engagement and tracked analytics for social media platformsCreated marketing collateral and helped manage content on company website to assist in growth of membershipContributed monthly articles on behalf of the Georgia Restaurant Association for key publications under hard deadlinesWrote and distributed press releases and supported with public relations projects to grow media presence

Atlanta, Ga

Assisted in coordinating various tasks relating to upcoming GRA eventsMaintained press clippings, updated website content and provided administrative support

Athens, Ga

Chief representing officer for the first multicultural student-run magazine at the University of GeorgiaResponsible for meeting all publication deadlines including editorial, layout, budget and advertisingManaged a staff of over 40 members and approved all final editorial and layout editsImplemented workshops for writers, editors and the layout team

Athens, Ga

Composed eight articles for the Advocate, the law school’s annual alumni magazinePromoted the School of Law by writing press releases and completing public relations projectsContributed to copy editing using AP style to ensure accuracy and assisted with website maintenance

Athens, Ga

Served as a liaison between the Grady College of Journalism and Mass Communication and the student bodyRepresented the College at various events, led tours and interacted with alumni, guests and prospective students

Athens, Georgia

Public Relations/Journalism Intern Manager Oversaw the PR/Journalism interns for the emergency services departmentPublic Relations/Journalism Intern Wrote articles and developed ideas for the Red Cross East Georgia blog, monthly enewsletter and social media

Athens, Ga

Contributed articles and content pertaining to fashion and culture for the online publication

Athens, Ga

Published an article for the magazine under deadline and provided ideas for the content for the magazine