Nina Liu Email & Phone Number

New York, Ny, Us

New York, United States

I work on the Pets team on the New Verticals side of DoorDash, helping DoorDash expand from restaurant delivery across all different verticals such as Grocery, Convenience, Alcohol and Retail. 1. Pioneered the DoorDash pet supplies offering from the ground up, increasing weekly volume by 388% and weekly gross order value (GOV) by 471%2. Developed, operationalized and continued to improve small to medium business (SMB) onboarding growth playbook, managed SMB sales team and launched key enterprise pet partners, growing the number of pet stores partnered with DoorDash by 336%3. Restructured new customer adoption series, using a data-based approach with extensive SQL analysis to improve new customer targeting, strategize a/b tests, setup and implement tests and perform post campaign analysis, increasing new customer growth by 78%4. Guided product managers on pet owner nuances, ensured the pet offering met the technical requirements and conducted pre/post launch testing on item-first shopping initiatives to improve browsing experience for new vertical customers. For example, relaunching the new homepage search tool that showed pet customers individual items instead of pet stores led to a 26% increase in conversions from the homepage search5. Defined pets vision and mission by interviewing customers on the primary selling points and pain points of DoorDash

Greater New York City Area

Vaccine Management Chatbot1. Amplified distribution of vaccine management information by designing an FAQ virtual assistant to answer key questions about COVID-19 vaccines and the state’s vaccine distribution plan, garnering >1.3MM conversations and >5.5MM messages in less than two months of go-live 2. Spearheaded end to end process of virtual assistant development from ideation with client, design, working with developers on build, go-live and post-go-live enhancements Contact Tracing Chatbot1. Transformed the contact tracing process during COVID-19 surge to alleviate overwhelming backlog of open COVID-19 cases by designing 3 different virtual assistants that supplemented the contact tracing process A. Survey virtual assistant to collect salient health information about patient to replace or expedite initial interview with contact tracer with >980K surveys sent and a 28% response rate B. Symptom monitoring virtual assistant to monitor patient symptoms and release them from isolation C. FAQ virtual assistant to provide patients with information about contact tracing and COVID-19Facilitated design meetings between stakeholders with competing interests to align on standard design for each chatbot Post-Merger R&D Org Design and Talent Strategy1. Executed CEO-4+ org design and talent selection for 9/15 sub-functions of the R&ED business unit (~1,100 role placements, ~200 people reductions) of a company undergoing an $80B merger with $2.5B enterprise synergy target2. Strategized employee down-selection process for the most complex and large R&ED function (~600 employees with ~100 people reductions needed) to keep client compliant with legal standards, synergy targets, and enterprise deadlines3. Owned client relationship with 4 HR business partners and led org design and talent placement workshops between HR business partners and 9 CEO-2/3 business leaders (all SVP/VP level) to stabilize the organization

Bachelor Of Arts (B.A.), Economics, 3.91/4.00 (Summa Cum Laude - Highest Honors, Top 5% Of Gpa)

Activities and Societies: Dean's List (6 quarters), Consulting chair at Alpha Kappa Psi Pre-Professional Business Fraternity, Girl Scout.

Bachelor Of Arts - Ba, Economics, 4.0/4.0

Activities and Societies: Presidential Honors Scholars Program (top 10% of students)

95/100

Activities and Societies: Gymnastics, speech & debate, big sibs (mentorship program)