Senior Project Manager working on events across the UAE.

As Head of Events, I led the development and execution of a placemaking strategy that strengthened community engagement through a diverse event portfolio. I cultivated brand partnerships and sponsorships, boosting resident involvement and elevating event experiences. My role encompassed managing high-profile events—from live music festivals to charity galas—with a strong focus on assessing impact through detailed evaluations. Key achievements include building a cohesive, community-focused events calendar that supported lease-ups and the destination marketing strategy.

At Somerset House, a globally renowned heritage venue, I lead event management for public exhibitions, live events, and private corporate functions. My role involves collaborating with luxury and niche brands to design and execute memorable events. Key responsibilities include managing approved suppliers, curating creative content, overseeing logistics and schedules, and coordinating cross-functional teams (facilities, estates, and security). Highlights include Operations Manager for London Fashion Week, London Biennale, Africa 54 and Project Manager for Photo London, Somerset House’s largest exhibition, where I ensured seamless operations and an impactful experience for all visitors and participants.