Assistant Professor at Berklee College of Music in the Music Business and Management Department.

Head of Pop & Rock Marketing for Atlantic Records; manage a team of 10+ lead marketers and responsible for overseeing over 80+ active artists campaigns and budgets. Partnered, collaborated & communicated release plans with all internal label departments, artist management and artists. * Partnered with our new developing artists to create their authentic brand, build a team for them, direct and produce corresponding creative assets such as photoshoots, video shoots, social content and social media strategy. * Collaborated and managed elaborate album release campaigns for platinum selling artists such as Kelly Clarkson, Janelle Monae, Sia, Death Cab For Cutie and Melanie Martinez. * Worked closely with artist, management, external and internal departments on strategic and creative campaigns including all art & visual assets from the Creative Departments, Digital Marketing, A&R, International Marketing, Sales/Streaming, Publicity, Radio, Brand Partnerships, Business Affairs and more. * Built and managed multi-million dollar artist release budgets and with each department. * Developed and oversaw new product launches such as the high end Melanie Martinez “Cry Baby” Perfume.* Oversaw intensive global film launch for Melanie Martinez “K-12” full length feature (In Theaters Globally & on DSPs) as well as Janelle Monae’s “Dirty Computer” film. * Label Liaison for Warner Music Nashville for Atlantic Records signed country artists such as Brett Eldredge, Ingrid Andress & Devin Dawson.

Head of Marketing for A&M/Octone Records* I developed and executed marketing campaigns and global strategy for artists such as Multi Platinum selling Maroon 5, Global Artist and Activist K’NAAN and many Developing Artists.* I was responsible for all creative assets for album campaigns. I worked closely with Artists, Art Directors, Video Commissioners for album packaging, videos and campaign elements. * I was responsible for music licensing placement; which included recruiting and hiring outside specialists as well as work closely with the Universal/Interscope Licensing Department.* I worked closely with International Marketing Department at Universal Music Group and Interscope for global launch plans for Maroon 5 “Overexposed”. * I managed Digital Marketing and Social Media teams internally and externally. * I was the Label Liaison for Strategic Marketing and Partnerships teams for all AMO artists.

Product Manager & team leader; I was and responsible for execution of plans within all departments: digital, radio, tour, sales, publicity, strategic marketing, advertising and international for the creation and execution of artist campaigns such as Patti Smith, Oasis, Coheed and Cambria and more.• Developed, cultivated and launched the careers of the following successful Columbia artists from their infancy stage such as MGMT, The Ting Tings and many others. • Chosen by the Chairman to lead “Big Red”, the executive internship program. Students were chosen nationwide to research and develop new business opportunities for International, Digital, Production, Research and Strategic Marketing which resulted in a filmed presentation attended by the top executives.• Worked closely with artists as creative director to produce and implement their vision for the album packaging, photo shoots, video shoots, advertising, TV spots and all other content. • Pitched and executed campaigns with outside brands such as Adidas, Red Bull, Converse, Pac Sun, Billabong, Urban Outfitters and Anthropologie.• Coordinated and responsible for external partners such as independent publicists, digital marketing, college marketing, club and DJ radio promotion.• Created and produced exclusive products and packaging for Direct-to-Consumer initiatives that continue marketing exposure and add additional revenue such as credited as a Co-Producer for Coheed and Cambria Neverender, which was of the highest profits and top D2C success stories within Sony Music.

Sony Music’s College Department is the largest, most reputable College Department in the Music Industry with a rich 60-year history. I led the Sony Music College Marketing Department with over 50+ nation wide college reps and internal support staff. The department covers priority Alternative and Developing Artists within Sony Music Labels: Columbia Records, RCA, Epic, Jive and several Independent labels.• Recruited, hired, trained, managed and motivated a rotating staff of over 50 paid college marketing representatives and five internal staff who were responsible for coverage throughout the country and over 300 colleges. Through Street Marketing, the reps increased artist visibility and attended all priority shows in their territory. • Created and directed local and national marketing strategies for developing and alternative artists that included Independent Retail campaigns, street and campus coverage, listening events and launch parties, contests, tour support, college radio and press servicing and back to school events. • Responsible for producing an annual five-day conference around the CMJ music conference which entailed flying in all marketing reps and working closely with top executives at each label for individual label events.• Extensive travel to all college rep markets specifically visiting all independent retail accounts, college campuses, influential lifestyle accounts and attended yearly top music festivals SXSW in Austin TX, CMJ in New York, and Coachella in Palm Springs, CA.• Recruited prominent graduating college reps in the placement of full time positions.• Realized successful revenue opportunities and created the first Strategic Partnership with Pepperidge Farm’s Goldfish.

Oversaw Artist Development campaigns and all independent retail account for Sony Music artists in New England