MBO head of UDC

Developed strategic clients in an advisory capacity, working in close collaboration with the BD team to drive sales opportunities for bespoke projects. Managed the advisory team as well as cross functional teams of specialised analysts on a project basis. Managed and delivered strategic bespoke projects, from scoping phase through to final delivery.

◇Strategic planning: organize and pull the management level and the business sub-units together in medium and long-term business planning, conduct the strategic reviews and discussions, responsible for the business layout planning, regional strategic research and other thematic research, provide the basis and analysis plan for the C-Level strategic decision-making ◇Business models and industrial ecological insights study: the business models and the established ecosystems analysis, provide… Show more ◇Strategic planning: organize and pull the management level and the business sub-units together in medium and long-term business planning, conduct the strategic reviews and discussions, responsible for the business layout planning, regional strategic research and other thematic research, provide the basis and analysis plan for the C-Level strategic decision-making ◇Business models and industrial ecological insights study: the business models and the established ecosystems analysis, provide the advice on the appropriate alliances and business models building ◇Marketing strategy: support the marketing strategy work of the key account department, provide the suggestions to ensure the feasibility of the project Show less

Advisory - Performance ImprovementProject leader with responsibilities including project management, execution, leading and monitoring teams and client relationship management. Focusing on market insight analysis, business model analysis, marketing strategy, process and structure optimization, big data etc. Provide business solution, guidance and expertise to the clients.

CPG & AUTO. Focus on FMCG and Auto industry. Lead the ad-hoc projects for the clients.FMCG Area：Wrote complicated reports for Brand Equity Scan and SEM study to give solid recommendation to business issuesAuto Area: Responsible for serving several clients, provide market insight and decision-making data support. Base on huge amount of data, provide insightful market reports, and consult on product positioning, brand positioning, new launch evaluation, region expansion, distribution… Show more CPG & AUTO. Focus on FMCG and Auto industry. Lead the ad-hoc projects for the clients.FMCG Area：Wrote complicated reports for Brand Equity Scan and SEM study to give solid recommendation to business issuesAuto Area: Responsible for serving several clients, provide market insight and decision-making data support. Base on huge amount of data, provide insightful market reports, and consult on product positioning, brand positioning, new launch evaluation, region expansion, distribution optimization, segmentations, pricing and promotions. Show less

Design questionnaire, coordinating with data processing and quality control departments on running projects, coordinating with field work department for recruitment and logistics.Provided data support and analysis training for the clientsModerating focus group and analysis the resultsManage syndicated study: Assisted research director in China National Readership Survey, CBES, CTLS, TEENS and CUSS