Niraj K. Email & Phone Number

United States

Washington, District Of Columbia, Us

Washington, District Of Columbia, Us

Washington, District Of Columbia, Us

 Coordinate marketing leadership across China, Japan, TASK (Taiwan, Asia, Singapore, Australia & Korea), METAI (Middle East, Turkey, Africa & India), LATAM (Latin America) & Russia/CIS Regions reported10% incremental growth across all KPI’s - Funnel Fill rate (Funnel generated), Late stage rolling funnel & Marketing Generated Bookings, with Q4, 21 reporting more than 20% growth YOY.  Continue to leverage DBS tools to introduce operational process changes around KPI tracking, reporting, alignment of numbers/targets at regional and global level. Transformative Marketing is helping drive growth across all regions alike.  Successfully implemented the omni-channel strategy in conjunction with regional marketing across critical markets like Japan, China, South-East Asia & India Spearheaded critical projects involving sunsetting redundant website domains and development of e-commerce roadmap  Collaborate with regional teams to prioritize investments in marketing technology and maintenance of related technology stack  Work closely with regional/global business leadership to align the key commercial processes (involving sales, marketing, and service), and utilize PSP (Problem Solving process) to identify gaps and come up with counter measures.  Collaborate with regional marketing teams around funnel management, CRM (SFDC) & Marketing Automation

Washington, District Of Columbia, Us

- Led cross-functional teams in performing due diligence to assess opportunity potential, feasibility, and risk – Product/Segment SWOT analysis & Mekko charts - Developed and executed an effective omnichannel marketing strategy - Developed & implemented multi-tactic campaign strategy and installed campaign + channel level ROMI tracking & reporting- Developed and supported the “content factory” to enable multi-channel engagement across all channels – Repurposed global content was leveraged, in addition to local content creation- Developed KPIs for campaign objectives & collaborated with team to measure impact, optimize recommendations, and quickly adjust tactics based on learnings & outcome - Designed measurable campaigns, created & delivered regular KPI dashboards to regional and global business and sales leadership- Translated multichannel strategies into tactical plans including all possible touchpoints with costumers (CRM, websites, email, social media, PPC, SEO, print, events). Managed direct execution of these tactics- Worked with cross functional teams to define Customer Value Continuum & spearheaded the execution of Account Based Marketing (ABM) and KOL (Key Opinion Leaders) based initiatives - Managed Market potential assessment - worked with cross functional teams to define KAM (Key Account Management) plan and KPI's- Drove incremental revenue and funnel growth via marketing – 25% of total organizational revenue & 40% of sales funnel was attributed to marketing - Developed and executed Product Launch Plans in conjunction with BU & Global Marketing – Facilitated Launch Excellence Kaizens - Danaher Business Systems Practitioner - CP certified for Transformative Marketing & Market Visibility; Facilitated PSP, Kaizens and Transformative/Digital Marketing bootcamps- Utilized market trends, customer/account information and competitor movements as data feed into strategy & key project - Executed a global VOC project in conjunction with global DBS lead.

Washington, District Of Columbia, Us

- Established the Marketing function in collaboration with regional commercial leadership and global. This included setting up processes for tracking & reporting KPI’s, performance dashboards, VM/DM boards, and campaign metrics. - Established critical processes like marketing resource allocation, marketing budget control, ROMI reporting at campaign level, product life cycle communications in conjunction with service - Planned and implemented digital marketing activities like social media, search marketing, paid media marketing, email strategy leading to an overall increase of funnel (attributed to marketing) by 150% within first 18 months - Redefined and implemented event participation protocols using DBS, to improve conversions and drive customer engagement via traditional marketing channels - Developed processes to support and enable innovative deployment solutions via array of digital tactics and drive multi-channel engagement- Partnered with global marketing and sales (via Growth Bridges and Growth Rooms) to drive internal and external stakeholder management, creating positive partnerships that ensure alignment of business objectives while keeping customer centricity at the core- Developed and executed Product Launch Plans in conjunction with Business Unit and Global Commercial Marketing – Participated & facilitated Regional Launch Excellence Kaizens - Coordinated activities across Danaher operating companies and specific product groups and workflows to find areas to collaborate and craft out consistent messaging at Danaher LS platform level – Worked with cross functional teams to define the Customer Value Continuum & spearheaded the execution of Account Based Marketing (ABM) and KOL (Key Opinion Leaders) based initiatives

Dubai , Ae

- Provided strategic direction on the development of marketing campaigns, including targeting strategy, value proposition development, and campaign performance evaluation- Was part of Core Business Transformation team to improve, align and reengineer processes- Spearheaded business analytics projects to derive trends and formulate strategic recommendations so as to be able to identify new markets, applications and segments with an objective of driving incremental revenue growth- Led the team that managed NPI’s/product launches/re-launches across various market segments and developed domain/application-based product and services solution bundles- As leader of the marketing & product management team, identified opportunities to improve / optimize marketing program performance. This was done by monitoring key deployment metrics and overall customer engagement trends across various digital and traditional marketing channels- Conducted post deployment analysis of marketing programs with a focus on providing data-driven marketing insights and recommendations- Actively contributed to and manage market research projects from inception to data generation, through to analysis- Market Visibility & Database Management – Defined segmentation strategy for BUs like Urine Analysis, Hematology and Biochemistry.- Spearheaded direct digital marketing projects involving deployment of campaigns across digital involving a mix of campaign tactics including but not limited to, multi-channel digital programs, SEM, social, video, content marketing, events, and third-party advertising.- Led the team of product managers and content specialists to build and implement segment-specific marketing campaign strategy and design campaigns utilizing audience segmentation and persona-based targeting- Revamped the Digital Marketing Ecosystem and implemented the multi-channel campaign deployment plan for better engagement and conversion

Waltham, Ma, Us

- Developed and Executed the marketing strategy for Genetic Analysis Product portfolio across India, APAC and ANZ (IPAC)- Created campaigns and/or repurposed the existing ones, executed on the tactics in conjunction with channel marketing & Product management teams to generate demand and improve conversion (opportunity to bookings) to achieve the regional commercial targets- Managed Campaign effectiveness analysis by building ROI matrix and reported on these to global marketing and regional business leadership. - Drove targeted funnel creation (and indirectly incremental sales) in the products, customer segments and region as owner of product portfolio and campaigns (creation & deployment)- Was responsible for Pricing Existing and new Products taking into account various factors like inflation and prevailing market dynamics in conjunction with Financial Planning & Analysis team.- Worked with extended product and sales teams to gather and utilize Market Intelligence.- Spearheaded strategic marketing initiatives around customer database segmentation and validation to improve campaign effectiveness by adopting targeted approach with reference to content dissemination

Shelton, Ct, Us

- Was member of extended leadership team (also called core group) responsibility for formulating growth strategy and execution plan- Developed and implemented a new market strategy for Reagent Business, resulting in 100% Year on Year growth- Introduced digital marketing initiatives at India level, managed application and product support for Drug Discovery & high content screening (HCS) portfolio (as Internal SME – Subject Matter Expert), worked with sales to implement the KAM strategy. - Provided technical support, protocol optimization and validation and troubleshooting for BioPharma R&Ds, CROs, research institutes, diagnostic and health care centers across India. Reported directly to the President, PerkinElmer (I) Pvt. Ltd- Worked with an external market research consultant very closely and developed a two-dimensional segmentation approach for more specific and focused market penetration and coverage. Developed new tools and defined key areas for product promotion, product positioning to grow sales and counter competitor activities. This enabled PerkinElmer to promote the entire Bio-discovery product line as a “Total Solution”, which gave a strong edge over competitors- Designed and delivered an internal training program for the sales team and channel partners to enhance their skills and competency level- Worked as a consultant to clients, providing bespoke solutions and advice, ensuring high client attention, satisfaction and 100% retention in highly competitive and fast changing technical market

Shelton, Ct, Us

This role did entail pre-sales technical seminar/presentations and post-sales application support in addition to driving the business for product lines that are grouped under this head. The domain that we specialized in revolved around the screening and profiling of two major classes of druggable targets i.e. GPCR's & Kinases. PerkinElmer is known across the world for its fully automated walk-away robotic liquid handling systems, and this gave me a chance to work on these amazing and very intuitive workstations which drastically improve the data quality owing to better assay accuracy and reproducibility.High Content Screening is another area that I ventured into, owing to PKI's very strong presence in this space.

Shelton, Ct, Us

- Managed Distributor Channel development to maximize growth of Bio-discovery instruments & reagents portfolio.- Imparted training and coaching to SEMEA distributor/agent network to align them with Bio-discovery sales strategy- Collaborated with channel partners/distributors to drive lead generation and customer engagement activities (workshops, seminars, conferences & tradeshows) - Implemented global KAM strategy by building and managing direct relationship with key customers within SEMEA territory.- Managed monthly validation of product line forecast submitted by distributors/channel partners.- Developed and executed on the SGS (Strategic Goal Setting) and annual operation plans for Bio-discovery- Achieved sales targets and revenue goals and managed to improve the operating margins – controlled expense line & improvised pricing strategy - Planned & executed marketing initiatives to improve customer connect, engagement and demand generation, to accentuate direct/indirect sales efforts- Participated in key conferences and high-level sales negotiations, set targets/AOP.- Delivered a growth of whopping 52% YOY with substantial increase in market share (and one of our distributors from SouthEMEA did receive an award for fastest growth and performance for 2010-11 in Global Bio-discovery dealers meeting in Boston)

Hamburg, De

- Provided Product & Application support to customers for designing and further optimization/standardization of their assays related to qPCR, RTPCR, qRTPCR, microarrays and sample preparation/reaction set up/clean using Automation- Managed a team of Product/Sales Specialists to achieve revenue and sales targets. This team was also responsible for product support primarily related to Real Time PCR, Microarray and Liquid Handling Stations.- Delivered quarterly revenue and order forecasts for ARTS, in conjunction with sales team.- Generation and management of the leads and lead funnel related to ARTS product regime.- Trained sales Specialists – From technical/product and positioning perspective.- In this capacity directly reported to CEO of Eppendorf, India. This role was a combination of Product/Application Support & Sales/business management

Gurgaon, Haryana, In

• - Defined product strategy and growth roadmap in conjunction with sales leadership - Developed core positioning and messaging for various product categories including localization of sales collateral for increased effectiveness- Competition and market analysis to provide information as input for strategic decisions.- Managed Strategic product planning and executed placement considering competition, market analysis and industry needs.- Delivered monthly revenue forecasts- Briefed and trained sales force at quarterly sales meetings from positioning and product application perspective- Introduced application centric approach, a better way to look at the market rather than product/feature driven approach, which thereon resulted in increased productivity and market capitalization- During my tenure, Stratagene registered a growth of more than 150% YOY for three consecutive years.- Participated in technical and commercial aspects of business alliances and integration with products from other principals/vendors- Designed the pricing strategy for Stratagene product profile in INR and USD, for customers across India- Managed new product introductions, launches, overall business and GP (Gross Profits). - Managed a total Business size of ~ 7 M US$. The product profile was a homogenous mix of reagents/consumables and instruments with emphasis on research and clinical market alike.