Spearheading Digital Banking and Marketing Department• Define and oversee the annual marketing objectives and strategy for assigned division based on the organization’s key goals and objectives• Promote and adopt digital and self-service channels among customers in Cambodia and abroad ensuring significant increase of digital channels penetration, conversion and usage rate.• To strategize, develop and sell in yearly business plan and enhance existing platform of Digital Banking.• Grow digital banking's market share and drive digital as the major virtual banking provider in Cambodia.• Manage customer lifecycle journey from acquisition, usage, retention and revenue generation.• To keep abreast with the latest systems and technologies in the market &work closely with Digital IT team to bring innovative products.• Drive liabilities and loan business and fee-based income for CAB Bank by identifying gaps and new cross sell opportunities.• Set up payments business and drive volume.• Analyze and project business performance for all initiatives or enhancements.• To set-up the business and ops process and continuously enhance the process in delivering efficient and effective services.• To conduct market intelligence and competitors' study and set benchmarks against best practices in the market.• To constantly identify & develop new potential markets & new business opportunities/ partnerships.

Heading Marketing & Communication along with Product Development and Strategy for the leading bank in Cambodia.• Define and oversee the annual marketing objectives and strategy for assigned division based on the organization’s key goals and objectives• Provide marketing counsel; advise on brand strategy and keep division employees abreast of key marketing project• Direct and review the work of all strategic, digital, and creative teams and outside vendors to ensure brand consistency standards, brand direction and legal/compliance standards are followed• Identify, develop, and implement revisions of internal standards, policies, operating procedures, and new programs to improve efficiency; provide clear and concise written guidelines and procedures• Headed CSR program along with PR and Media management

Headed Entire Marketing function for the organisation including digital marketing, field marketing, corporate communication, Brand management and CSR department.• Strategized and directed the digital marketing agenda for the Movi brand, focusing on large-scale activations to penetrate North and Central Vietnam markets and leading product campaigns across multiple channels for the rebranding initiative • Rebranding Strategy to enhance visibility and increase brand value for Viet Phu’s ICare Benefit to Movi• Set up Social Media Channel to increase brand awareness and generate leads across platform.• Coordinated with the IT team to develop the new mobile app, providing expertise in terms of UI, UX and the front end• Headed CSR programs, enabling financial literacy and healthcare awareness support to female factory workers

Created a best-in-class digital marketing structure, including a customer lifecycle management framework, to improve the sales funnel and increase share of wallet per customer; leveraged highly sophisticated analytics to expand into the Philippines, Indonesia, Cambodia and Myanmar, achieve cost-efficient conversion and grow sales across segments

Key Result Areas as Senior Manager- Digital Marketing & Sales:• Directing digital marketing initiatives across Search, Display, Social and New-age media players• Executing digital sales strategy on client acquisition and ensuring to book development through digital channels• Administering promotions, maximizing sales opportunity across partners to enhance conversion efficiency across the portfolio and optimizing cost of acquisition for the digital channel of sourcing • Ensuring to deliver on revenue targets through digital sales of wealth products• Leveraging owned assets to deliver a strong sales & onboarding experience• Manage customer journey from app downloads to account opening and manage Sales conversion• Managing customer life cycle through contextual messaging• Collaborating with other Product Managers, product owners and global teams, located across multiple geographies, for integrated solution offerings to improve customer experience and scale up acquisitions• Confirming to monitor demand generation for offerings through analytics & event based communication• Creating and running propositions for client segments like Women / Salaried / High spenders and so on for imbibing Agile methodology as well as journey based thinking for the organization• Providing leadership and overall direction for product architecture, design and releases, in lieu of rapidly changing, highly competitive marketplace • Contributing in Client Consulting on Investments, Treasury and other products across South Asian countries and GCC• Member of digital transformation groupSignificant Accomplishments:• Acted as a key initiator for formulating and executing customer journey• Received Certificate of Appreciation from CEO, Certificate of Appreciation from Consumer Banking Group Head • Accorded with Chairmen Award for best Manager and Pride Connect Award for impactful contribution and Excellence in Performance• Acted as a part of Product Design Team for senior citizen

Key Result Areas as Manager- Planning & Forecast (GBS):• Pivotal in managing key forecasting as well as planning business processes for the entire Operations Division encompassing over €2bn in annual spend, and in excess of 20k Global Employees• Ensured to spearhead strategic budgeting solutions for the division involving management of big data• Contributed in Data Analytics / Modelling for improving forecast accuracy• Formulated business critical documentation to support key processes, thereby strengthening the existing support model• Assumed ownership of scheduled Data Loads which had previously been managed by a single individual, thus eliminating the historical 'key person' dependency and significantly mitigating the associated level of business risk• Validated existing processes, resulting in an improvement in the quality of documentation & stronger control points• Helped to expedite the on-boarding of the Asset Management Operations Division, thus allowing the group in question to participate in the annual planning cycleSignificant Accomplishments:• Formulated business critical documentation to support key processes, thereby strengthening the existing support model• Assumed ownership of scheduled Data Loads which had previously been managed by a single individual, thus eliminating the historical 'key person' dependency and significantly mitigating the associated level of business risk• Validated existing processes, resulting in an improvement in the quality of documentation & stronger control points• Helped expedite the On-boarding of the Asset Management Operations division, thus allowing the group in question to participate in the annual planning cycle

Significant Accomplishments:• Led direct marketing strategies with a team, resulting in acquisition of new priority customers (HNIs) and win of new business • Gained recognition for being the Top & Best Manager in Priority Circle for the year 2007-2008 and 2008-2009• Received Letter of Appreciation from CEO, Letter of Appreciation and Certificate of Excellence from Head of Sales, Letter of Appreciation from Head – Sales for South India

The 75 years old company with a strong presence in investment banking and portfolio management services and Liabilities. Responsibilities included:• Handled a team of sales leaders & executives for selling Car Loans