Responsibilities:> Managed key client accounts, serving as the primary point of contact for communication and coordination.> Developed customized solutions in collaboration with internal teams for video production, lead generation, and marketing.> Coordinated project timelines, deliverables, and budgets to ensure timely completion within scope.> Identified upselling opportunities, resulting in a 15% increase in account revenue.> Prospected and secured new business opportunities, expanding the client base by 20%.> Generated reports and insights for clients, recommending optimizations to improve campaign performance.Achievements:> Exceeded revenue targets by 10% through effective account management and business development strategies.> Implemented a new client feedback system, leading to a 20% increase in client satisfaction scores.> Led successful launches of high-profile marketing campaigns, resulting in a 25% increase in lead generation and a 30% increase in conversion rates.

•Assisted in developing and implementing a community program called “Engaging Adults at Claremont Nature Center” to encourage seniors to participate in nature-related activities like meditation, art journaling, a short fun hike•Designed infographics, presentations, and cue cards to add a creative touch to the program's marketing materials•Communicated with the team and worked collaboratively on the project with regular meetings and communication•Technologies used: MS Teams, MS Office, Canva, Zoom, Resources provided by NYGEP mentors

• Worked closely with senior management to develop a strategy for integrated media campaigns.• Assisted digital and social media, public relations, and creative teams to select the appropriate media for their projects across different media platforms.• Scheduled placement of content on digital media platforms.• Improved the brand's awareness using digital media channels such as Youtube, Instagram, and Facebook.• Created content for digital media platforms according to platform guidelines.• Ensured brand consistency across all digital media channels. • Kept the online media library up-to-date.• Monitored impact and return on investment of digital marketing campaigns.• Remained up-to-date with the latest digital media trends and design technology available.• Developed engaging, creative, innovative content for regularly scheduled posts for enhancing online presence and business in general • Increased web traffic, social following and leads for sister companies of Dass Group • Managed social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction• Audits and analyzed social media presences, including digital advertising costs and returns• Conducted and attended meetings with top management and vendors for marketing activities

Innovative and motivated Social Media Manager with vast experience creating content and managing the online presence of companies and brands. Bringing forth experience in developing and managing trend-aware social media accounts on various platforms resulting in an active community of followers. Adept in building engaging campaigns for users that result in higher visitor traffic patterns and greater success.