Nirav P. Email & Phone Number

Washington, Dc, Us

Tysons Corner, Virginia, United States

- Streamlining Model Deployment: Revolutionized the building of batch & real-time machine learning models via developing a hosted Apache Airflow product. Data Scientists leveraged the product to increase number of models deployed by 20% yearly. - Real-Time Decisioning: Developed an IFTTT like SaaS product that enabled users to utilize real-time streaming data and real-time ML models to make decisions for fraud defenses, messaging, customer experiences. Created innovative fraud defenses to protect the bank from fraudulent Stimulus. This product is responsible for $18 million yearly in fraud prevention. - Organizational Efficiency: Led cross-LOB initiative to de-duplicate machine learning efforts across Capital One. - Retiring Legacy Platform: Head of a 12-person team focused on the retirement of a legacy rules engine platform that was expensive, support intensive, and had a poor UX. Resulted in moving hundreds of rules to a real-time service translating to significant increase in efficacy of the rules. - Data Driven Prioritization: Built a product dashboard to effectively understand the customer journey of using internal ML platforms. Led to numerous actionable features which helped fuel adoption by 30% YOY.

- New Product Development: Created a strategic business plan to enter the DIY market for home security. This would enable CPI to expand from a regional footprint to competing nationally.- Website Build: Worked with two marketing firms to redesign the front-end of CPI.com. The purpose behind the initiative is to flow prospects into an e-commerce flow.

- Department Building: Established the first product department at Frontpoint. Hired several product managers and a UX/UI designer as direct reports. Also established the department as the preeminent director of strategy in the organization using the principles of Lean and Design Thinking.- Building Custom-Hardware: Built Frontpoint’s first custom-hardware, a new security panel. Created a MRD for the product via identifying feature set through A/B testing, surveys and prototypes to demo with users. Worked with mechanical engineers and designers to design the product and sourced an overseas manufacturer to build the unit. Launched Q3 2018. - E-Commerce Platform Build: Created user journey maps based off personas and led UI design to build an e-commerce platform. Managed user story backlog as well as marketing efforts pre-and post-launch. Integrated an additional shop for post-initial acquisitions via webviews in our native mobile app. Generated $350k of revenue in the first month. - Creating Self-Service Tools: Created an in-app setup wizard to assist customers with setting up their equipment. This resulted in a 18% reduction in support calls and improved Frontpoint’s post setup NPS by 25%. - Building Initial Customer Lifecycle: Created pre and post activation email/push notification campaigns to engage new customers on the feature set of the product. Also built with external UI/UX designers an FTUX in our customer portal to reduce customer service phone calls. - Product Development: Integrated a doorbell camera and smart locks to Frontpoint’s platform. Resulted in 600k in yearly revenue.- Email Marketing: Utilized Eloqua to market to mid and late lifecycle customers. Increased sales of several products by 50%.

Washington D.C. Metro Area

Created the Inspire Tablets which is GTL's next generation product which will replace $53 million in annual revenue. Responsible for all phases of GTL’s Mobility products. This includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering to develop and implement market leading products, features and functionality. • First to launch wireless tablets in correctional industry • Launching GTL mobile app on the google play store and iTunes that will include features to connect friends and family with inmates through several means of communication such as phone calling, emailing, and instant messaging• Created educational product line focused on low-income hispanic and african american consumers which will reduce recidivism by developing skills inmates need to thrive once released • Defined the product strategy and developmental roadmap for wireless phones for inmates • Built Market Requirements Documents (MDRs) and Product Requirement Document (PRDs) with prioritized features and corresponding justification• Developed partnerships and licensing agreements with two fortune 500 OEMs as well as educational publishers• Managed $50 million project of wireless blocking technology in the State of California

College Park, Md

Graduated from the University of Maryland Full-Time MBA program where I focused on Marketing and Strategy

Bethesda, Maryland

• Project Manager of brand extensions for luxury brands. Designed concepts for brand extension. Working with consumer test groups to evolve the concepts. Vetting vendors for implementation. • Applied consumer insights of the Chinese market. Developing business strategies and creating new concepts to grow top line revenues and improve guest experiences for this emerging segment.

• Directed effort to evaluate ARDMS' online advertisement ROI. Based on analysis, reallocated 78% of ad budget to more profitable vendors.• Designed innovative online ad campaign to allow users to interact with ads and compel users to ARDMS' site

Basking Ridge, Nj

• Managed project enticing consumers to partake in a new mobile initiative that targets consumers with individually tailored and location-based advertising/deals. Worked with vendors to create compelling mobile apps that function as medium for consumers to experience such advertising. Targeted advertising currently in testing phase via VZ Navigator while new app is being built. • Developed a long-term strategy for accessory sales for both retail and online outlets. Presented concepts to the CMO such as creating lifestyle accessory bundles, integrating accessory sales into monthly billing cycles and displaying accessories plugged into devices in retail outlets. These ideas will be implemented during 2011 Q4 to 2012 Q1. • Presented to the CMO a vision of the future of SMS including new features such as location based offerings and a free ad supported version. Recommendations of features will be tested via focus groups.

Washington D.C. Metro Area

• Worked directly for a former Fortune 50 CMO in developing NeighborWorks America’s Symposium on ‘The Mind of the Homebuyer: How Consumers Act and Decide.’ The Symposium provided several hundred community housing leaders with tools and best practices on mitigating the effects of extensive home foreclosures. Featured speakers included executives from the Ad Council, Federal Reserve and Harvard University.• Created infomercials synthesizing the featured marketing campaigns. The campaigns focused on changing homebuyer behavior to decrease their vulnerability to mortgage scams and predatory lenders.• Authored a white paper highlighting key insights and best practices to assist community development practitioners in developing effective marketing campaigns to revitalize communities.

Atlanta, Georgia

• Managed 5 member team supporting the launch of Cox Communications’ cellular phone service. This team managed 30 developers building the technical architecture of the service, trained Cox store employees, and worked with vendors on the device lineup. • Led the project team that created detailed design documentation for a Cox Communications’ customer service tool which saved agents 15 minutes of investigation time (via providing simultaneous visibility to multiple systems). • Defined technical specifications script for Cox Communications’ call center. Reduced yearly costs by approximately $900,000.• Managed daily transition of tasks to a 65 person outsourced team in the Philippines, leading to 98% of HR PeopleSoft issues being resolved within 24 hours.• Provided daily briefings to client’s senior leadership regarding on-going product launch issues. Increased visibility of these issues which provided a platform for further investigation.• Performed root cause analysis on customer service issues leading to the development of store FAQ’s. Reduced escalations by 35%.• Participated in daily cross-functional meetings involving 15 work groups solving system-wide and single customer complaints.

Roswell, Georgia

• Performed cash flow analysis on product lines leading to significant cost savings via streamlining product portfolio.• Collaborated in the preparation of the company's annual tax return by calculating current inventory levels, payroll numbers, and interest paid for outstanding debt.

Master, Business Administration

Focus Areas: Marketing and Strategy Member: Marketing Club, Consulting Club, Net Impact

Study Abroad

Study Abroad

Bba, Double Major: Finance And Management

Activities and Societies: Member: VP of UGA Running Club

Study Abroad