Nirvana Ortanez (Borland) is a marketing professional with deep roots in her background as a digital creator, a former professional snowboarder, and a leader in the creation of meaningful and authentic brand experiences within the outdoor and action sports industry.Transitioning from her role as a photographer and filmmaker for snowboard projects, Nirvana has shifted to the other side of the lens. She not only produces content across various categories but also caters to brand activations surrounding product campaigns. She attended the University of Utah, majoring in Psychology with an emphasis in Human Factors + Ergonomics, and minoring in Documentary Studies.Nirvana's upbringing in San Diego, California, revolved around surfing, which eventually evolved into her career in snowboarding. As a co-founder of Soy Sauce Nation, a snowboarding affinity group, she advocates for diversity within the snowboarding community and beyond, with a goal to make outdoor activities equitable, welcoming, and accessible for all.

EXECUTIVE PRODUCER OF STIR-FRY EVENTABOUT SOY SAUCE NATIONWe bring historically underrepresented groups together to celebrate each other’s differences and to share our collective love of snowboarding. We are new friends, we are old friends, we are family, and we are die-hard snowboarders that come together to better understand who we are as individuals and as a community. Formed in 2012 on the glacier of Mt. Hood, Oregon founders AK (Andrew Kelly) and Nirvana Ortanez started Soy Sauce Nation as a social media page on Instagram to highlight AAPI online, Max Tokunaga later joining them. Quickly gaining traction people took to the IG page for inspiration in seeing others that looked like them in the action sports world. The community grew online offering a place for people to connect. In the wake of 2021 Soy Sauce Nation took the online community into the real world and haven’t looked back since. They welcome all who identify as BIPOC, LGBTQ+, allies, friends, people of all abilities & beyond. Be on the look out for more events and until equity, representation, and diversity becomes the standard there will be many more to come!COMMUNITY SUPPORTING COMMUNITIES & CHANGING THE NARRATIVESoy Sauce Nation is first and foremost a community. Their mission is to create space for underrepresented people and groups by highlighting them through media, producing events, and partnering with the best-of brands that believe in diversity, equity, and inclusion. They bring people together, celebrate differences, and create connections so that everyone continues to participate in snowboarding with passion.IG @SOYSAUCENATION

Sports Coach at Beyond the Boundaries Snowboard Camps and Tours. From BTBounds: Beyond the Boundaries offers weekend snowboard camps for women in the US and Canada and week-long snowboard tours in Japan and Chile. Led by professional snowboarders, coaches, and guides, BTBounds offers the opportunity to increase your skills within a community of like-minded women.Weekend camps are freestyle-focused experiences perfect for all abilities of snowboarders. If you have never been in the park before, our staff of seasoned coaches will be there every step of the way as you hit your first box. Familiar to the park and looking to add to your bag of tricks? We got you, girl! We will help you step to street-style rails, perfect your front three, or master switch Euro-carving and on-trail tripods. At each resort, BTBounds is lucky to have our own private park with beginner-to-intermediate sized jumps, box, rails, and more that are perfect for every level of rider to learn new tricks.If you aspire to discover new mountain ranges while progressing your all-mountain riding, Beyond the Boundaries Tours are a perfect way to combine a love of travel with a passion for snowboarding. Each tour is approximately a week to a week-and-a-half long and is all-inclusive (minus airfare). BTBounds Tours are small groups of 8-12 women and 2-4 guides and coaches (depending on group size).Using snowboarding as the vehicle to experience a new country, BTBounds Tours also include city exploration and cultural immersion. Traditional dinners, nightlife and dancing, wine tasting, unique activities, and more take up the time when we’re not riding for an exciting, yet relaxing week abroad with a group of adventurous women!

Responsible for ROXY’s regional brand, athlete day-to-day management, content production, and event coordination supporting all channels of business. • Develop & execute regional GTM strategy across athletes and events - SURF & SNOW • Manage regional athletes SURF & SNOW for activations, day-to-day, and communications•Content photoshooting production and budget coordination — produce regional photoshooting & global shoot assistance. Athlete content moments and more, coordination of photography and assistance for all creatives involved. • Provide support to marketing team for all brand activationsRequired Experience/Skills•Bachelor’s degree in marketing or equivalent experience •Minimum of 6 years experience•Knowledge of marketing activations and demand creation tactics•Demonstrated strong and effective verbal, written, and interpersonal communication skills.•Team-orientated, effectively collaborates in a global, cross functional team environment •Ability to prioritize and multitask in a flexible, face paced and challenging environment •Experience with project management, demonstrated ability to think strategically and prioritize.•Highly organized, detail-oriented, and results-focused

Snowboarding Athlete for: Salmon Snowboards | Airblaster Outerwear | Dang Shades | Milo SportPrevious Sponsors: Smith Optics | Nikita Clothing | Active Rideshop | Bataleon Snowboards

-Develop and implement digital merchandising strategies to drive online sales and enhance the customer journey on Backcountry.com & CompetitiveCyclist.com websites.-Collaborate with cross-functional teams, such as marketing, design, and product management, to ensure consistent brand presentation and messaging across digital channels for all categories.-Analyze customer behavior, sales data, and outdoor market trends to identify opportunities for product assortment optimization and impactful promotional campaigns for CompetitiveCyclist.com.-Manage the online product catalog, including product categorization, attribute mapping, and content creation, to improve product visibility and searchability.-Conduct regular audits of high traffic search terms, categories, product listings, to ensure accurate and up-to-date product information, pricing, and imagery.-Optimize any errors for website navigation and user flow to enhance customer engagement and conversion rates on-site.-Collaborate with the marketing team to plan and execute effective digital marketing campaigns tailored to campaign briefs, including email marketing, social media promotions, and online advertising.-Monitor and analyze website traffic, conversion rates, and other key performance indicators (KPIs) to assess the effectiveness of merchandising efforts for CompetitiveCyclist.com.-Stay updated on outdoor industry trends and best practices in digital merchandising, e-commerce, and user experience design.-Utilize merchandising tools and platforms specific to the outdoor industry, such content management systems (CMS), e-commerce platforms, and analytics software, to manage and optimize digital merchandising activities.Bike Gearhead, Competitive CyclistConnecting customers to their passion in the bike industry. Helping them chose the right bike and components for their niche style of riding.June 2018 - October 2018

Coaching adult campers from around the country. Showing them the how-to’s of snowboarding and exposing them to the culture that surrounds the lifestyle.

Feeding 300+ hungry snowboarding kids, adult campers, and camp staff. Working as a cohesive team known as the K-Unit.