Built and managed a high-performance sales team of 8 SMs, including recruitment, onboarding, and performance monitoring. Also developed and implemented PMS to incentivize & track sales success.Created comprehensive sales processes for pre-sales, sales, and after-sales stages, ensuring customer satisfaction throughout the lifecycle. Designed a strategic sales funnel to optimize lead conversion and maximize sales opportunities thus increasing sales by 30% in 3 months.Collaborated with digital marketing agency to plan & execute lead generation campaigns, including ad designs, response monitoring & sales webinar development thus resulting in a 20% increase in lead generation.Led the development of a comprehensive campaign plan encompassing online marketing initiatives, designed & created marketing materials such as emailers & webinar calendars to promote various products & services including advisory & training.Developed & implemented MIS to track & analyze all sales activities for data-driven decision-making. Created SOPs to streamline the sales process & ensure operational efficiency.

Built and led the P&L for West Bengal and Mumbai with a team of 30+ BDEs, managing BTL marketing Campaigns in multiple locations in the state. Activated 6 districts in West Bengal over a span of 10 months.Generated 2,00,000+ leads in a year across the states, achieving a surge of 20% in lead generation, with an order-to-lead conversion percentage of 5%.Successfully led and coordinated multifaceted BTL and ATL projects, ensuring campaigns were delivered within budget and closely aligned with overall marketing plans. Strategically executed lead nurturing strategies in coordination with the sales team. Resulting in a 30% improvement in the booking/lead and ranked the top performing AM pan India in terms of revenue generation.Directed budget of 30lac+, and improved revenue by strategically collaborating and negotiating with retail, malls, and exhibitions.Fostering cross-functional collaboration to develop highly effective BTL and ATL strategies aligned with business objectives. Leveraged marketing insights and consumer trends to design and execute impactful marketing initiatives.

Student Coordinator for MESSCOM, the Mess Committee of BIM Trichy. Involved in complaint redressal of 200+ students, menu design, the welfare of the 15+ mess workers, and managing its social media pages.

Designed social media strategy to increase digital presence for the company & its AR/VR technology client.Developed GTM plan for the AR/VR technology company; analyzed category, competitor construct, and designed consumer communication plan for their new product.Performed SEO analysis to improve the on-page ranking of the company; Increased the website traffic by a significant percentage.

Responsible for Social media strategies and brand building.