Nishan De Silva Email & Phone Number

Burnaby, Bc, Ca

Vancouver, British Columbia, Canada

As the Ecommerce Operations Manager at Understance, here are the things I do.Website Management: I ensure our website is user-friendly, reliable, and always up-to-date with our latest products and promotions. SEO: Since joining Understance, I have optimized the site, products, and our WordPress blog to improve our visibility on search engines.Email Marketing: I’ve developed strategies to grow our email subscriber base and increase revenue through thoughtful automation. I streamlined the email marketing process and managed the email marketing strategy and calendar.Shopify & Content Updates: I handle our Shopify store—adding products, updating collections, and making sure everything looks great and runs smoothly. WordPress & Blog: I also manage our WordPress blog, including creating posts and pages and making sure that everything is updated.Merchandise Analytics: I create sell-through rate reports and analyze product stock movements. I share my findings and make changes to the website and collections. Web and Google Analytics: I dive deep into Shopify and Google Analytics to find insights about customers and products. I create and present reports based on my findings which help the marketing and web teams.Tech Support: I enjoy being the go-to tech support for our customer service, accounting, and store teams, helping them solve any technical hiccups along the way.

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Sri Lanka

Founder/Director at Jumpbooks.lkBuilding an Online Bookstore: I founded Jumpbooks.lk with a mission to make books more accessible in Sri Lanka. Over the years, it grew to become the country’s #1 rated online bookstore, with a 4.9-star average from over 20,000 happy customers. I’ve been hands-on with everything—adding products, processing orders, managing inventory, and keeping the site running smoothly.Driving Growth: I was able to boost our average order value by 45% in the last year through thoughtful optimizations. Using WooCommerce and Google Analytics, I’ve tracked sales and inventory metrics to make sure we’re always meeting our customers' needs.Digital Marketing & SEO: I focused on getting our products to rank #1 on Google by mastering SEO tools like Google Search Console and Yoast. I also created a holistic marketing plan—leveraging social media, email, SMS marketing, and paid ads to connect with our readers and grow our brand.Leading a Remote Team: Managing a team remotely has been a rewarding challenge. I’ve developed KPIs, documented processes, and continuously looked for ways to make our operations smoother and more efficient.

Sri Lanka

In 2015, I launched a personal blog. I started writing about personal finance, investing and starting a business in Sri Lanka.What started out as a personal blog has become a site with free content, how-to guides, and online courses on personal finance, investing, business, and much more.Creating a Resource Hub: I launched Jump.lk to share practical, free content on starting an ecommerce business, managing personal finances, and investing in Sri Lanka. The blog has grown to attract over 1,500 monthly users who are eager to learn and take action.Building an Engaged Community: Over the past 7+ years, I’ve focused on content-based email marketing, growing our newsletter to over 8,000 subscribers with an impressive 30% average open rate. It’s been incredibly rewarding to see readers turn into a loyal community.Mastering the Content Funnel: I have a solid grasp of the content marketing funnel, from creating value-driven content to converting visitors into leads and customers.Empowering Others: I’ve had the privilege of coaching over 1,500 students through in-person workshops, Zoom sessions, and online courses using WooCommerce and LearnDash. Helping people launch their own ventures has been one of the most fulfilling parts of this journey.

Sri Lanka

I was a member of the strategic planning team for Proctor & Gamble products in Sri Lanka.

Sri Lanka

Worked one-on-one with the CEO on researching and identifying new business opportunities.

Sri Lanka

Designing and implementing customized marketing campaigns for major companies in Sri Lanka.

Colombo

Conducting library tours, Promoting memberships, Conducting workshops for students, Marketing the British Council in Colombo International Book Fair 2013/2014

Bachelor Of Business Administration (Bsc), Business Administration (B.Sc) Special

Activities and Societies: Rotaract Club of University of Sri Jayewardenepura Career Guidance Unit

Education record