Managed and built, together with an amazing team a successful multi-brand TAG Design system. Responsible for building, documenting, researching and onboarding Global teams. Building B2B, B2C products, enhancing the usability resulting in user stratification and a 70% increase in tNPS (transactional net promoter score)

Contributing to developing the Allianz NDBX design system. Collaborating with keyStakeholders to create Design System Documentation and supporting user research

Worked closely with the Design, Engineering, Product & QA teams to create digital experiences for competitive intelligence platform, Product assortment, AdsPlatform, campaign management(Ichiba Japan) and Merchant discovery. Interacted with end-users and led the design strategy from concept to launch.Competitive Intelligence Platform(CIP): Digitalising category managers onboarding merchants to the Rakuten marketplace. Providing the ability to be able to glean competitive price insights across marketplaces like amazon, google shopping etc. into products offered for promotional offers. Campaign Management: Built a tool for Ichiba Japan to understand the campaigns and events in competing marketplaces to run better campaigns. Impacted GMS uplift of millions of $ across our Americas and Ichiba (Japan businesses)

Hands-on gamification, system design and building experiences for new game mechanics. Worked on invest/express social games, match3 MVP features which impact millions of daily users and contributed to direct revenue increase in Gross merchandising sales (GMS) and player experience

Conducted various quantitative and qualitative user researches applying cognitive theories. led revamping the file manager which resulted in a spike in total installs and rating(4.5million to 7.8Million). Worked on Motorola flagship products including MotoVoice, Cross-Share, contributed towards creating a seamless experience across Motorola devices.As part of the Consumer Experience Design, the team worked in a cross-cultural environment with various global teams and responsible for software experiences targeted at emerging markets.

Worked on B to B and B to C wealth management and personal finance management products which served top 10 American Banks. Designed and developed a style guide system using HTML5, CSS3. Owner of the Style Guide, An interactive web application to ensures consistency within a document and enforces best practices in usage, UX composition, visual composition, and typography. Responsible for the navigation, style guide, interaction design, and business/user process engineering for web solutions, mobile, and other interactive devices. Work closely with Product Management to apply user-centered design methods to translate user needs. business objectives, and technology capabilities into innovative user experiences.