Nisha Chandrashekar Email & Phone Number

Canada

Canada

India

Website – www.kasparovconsult.com/about-usAs a consultant, I assist the MD by developing full funnel media strategy for clients local to Bangalore (which uses search, display, social & email marketing)• Proposed channel mix & content strategy for a real estate client helped them gain increased foot fall to their site of visit at a CPA of ₹100 ($2)• Helped win 2 new businesses (Retail & B2B) during COVID by building new business pitches and media plans with strategies aligned to the market conditions.

Bangalore Urban, Karnataka, India

As a senior consultant, I oversee brand marketing strategy for ecomm & QSR clients (local to Bangalore) to improve branding, acquisition and retention with clear deliverables aligned to client goals. Also contribute to the strategic direction and positioning of the business within the digital climate in India.

Bangalore

Led a team of Adwords Retail SMEs who provide optimization recommendations to Google campaign managers (client)• Directly managed 12 search & display SMEs & trained them to cater to the requests of campaign managers by designing solutions profitable to both Google and its client• Increased team productivity by 20% and reduced FTE time and cost to the company by designing a macro to help with the routine task of keyword expansion• Awarded for onboarding & helping the pilot batch to learn, adapt and move into production, seamlessly

India

Worked as the search & native channel manager for the top US and Indian retail clients by planning & implementing full-funnel strategies for Yahoo’s clients. Handled a portfolio of premium NAR clients (like Macy’s, Walmart, Forever 21, Wayfair, Petco & more) and Indian clients (like Royal Enfield, Flipkart, Paytm, Uber, Trivago & Amazon Prime)• Proposed and led multiple retail projects to study consumer behaviour patterns and testaudiences with the right strategies to maximize order volume and LTV at an efficient CPA• Collaborated with tech teams to help them build macros which assembled client pitches fornew Yahoo advertising products.• As part of NerdCentral, participated in testing & providing enhancement suggestions for Gemini Advertising platform who at the time were dogfooding the product.• Won Yahoo Opti awards consecutively for 2 years.2016 - Awarded for extensive research and reporting for Uber (NAR) and for re-strategizing campaign goals based on the research resulting in an ROI increase of 4.52017 – Planned and executed a full-funnel media strategy to Flipkart (similar to Amazon),comprising 46%+ of their quarterly digital spend.

Bengaluru Area, India

Worked as the search & native channel manager for the top US and Indian retail clients by planning & implementing full-funnel strategies for Yahoo’s clients. Handled a portfolio of premium NAR clients (like Macy’s, Walmart, Forever 21, Wayfair, Petco & more) and Indian clients (like Royal Enfield, Flipkart, Paytm, Uber, Trivago & Amazon Prime)• Proposed and led multiple retail projects to study consumer behaviour patterns and test audiences with the right strategies to maximize order volume and LTV at an efficient CPA• Collaborated with tech teams to help them build macros which assembled client pitches for new Yahoo advertising products.• As part of NerdCentral, participated in testing & providing enhancement suggestions for Gemini Advertising platform who at the time were dogfooding the product.• Won Yahoo Opti awards consecutively for 2 years.2016 - Awarded for extensive research and reporting for Uber (NAR) and for re- strategizing campaign goals based on the research resulting in an ROI increase of 4.52017 – Planned and executed a full-funnel media strategy to Flipkart (similar to Amazon), comprising 46%+ of their quarterly digital spend.