Nishit Shetty Email & Phone Number

Salt Lake City, UT, US

Draper, UT, US

Lead a high-performing Data & Analytics group and oversee the development of a holistic end-to-end data warehouse, analytics and BI reporting system. Work with cross-functional marketing teams and executive leadership to empower and accelerate data- driven decisions, strategy and execution through robust analytics reporting and insights.

Draper, UT, US

Draper, UT, US

Consumer Brands!

Long Beach, California, US

South Jordan, Utah, US

• Partner Fusion
• Manage and define Adobe analytics implementation across Partner Fusion/Travelpass Group family of websites.
• Created and developed data analysis using Data Lake (AWS HDFS Hadoop), Hive SQL, Tableau, Python and SQL.
• Automating monitoring of website performance by building a predictive model which forecasts conversion rate.
• Performed data analysis to track repeat customers and performance of the loyalty program on ReservationDesk.com
• Calculated historical LTV to find what segment of customers are valuable to us and found the attributes affecting LTV using regression analysis.

Midvale, UT, US

• Marketing Analytics
• Developing a classification machine learning model to classify SEO pages as good or bad to improve marketing performance and ranking of SEO campaigns.
• Built a framework in R to automate testing of SEO campaigns, to identify the lift post intervention using causal analysis and established statistical significance of these tests.

Draper, UT, US

• Data Science team - Advanced Analytics:
• Designed and implemented time series forecasting models like ARIMA, UCM, LSTM and Prophet to predict the call opportunities across different online advertising campaigns for different brands with an accuracy of 92%.
• Developed an interactive tool using R Shiny, to visualize the forecasting performance for various time series models across brands.
• Performed deep statistical analysis on large volumes of transaction and online media data to detect patterns.
• Created and expanded visualizations to a granular level to understand each element of digital marketing (SEO, PPC)

Salt Lake City, Utah, US

• Scraped the web using python BeautifulSoup package to extract useful information from Bitcoin trading companies.
• Performed text analytics on companies’ white paper using LDA and Gunning Fog Index in Python.

Salt Lake City, Utah, US

• Assist professor in preparing and grading assignments (in R) and provided tutoring support to students.
• Gained hands-on experience in data mining and Machine Learning concepts like Clustering, Regression, Classification and evaluating different model performances using predictive analytics.

Austin, Texas, US

• I worked as a consultant in Oracle financial services, in the development environment.I was responsible for timely development and delivery of the required code.Have been through the entire SDLC of a project, thus.
• Developed and implemented complex banking logic using procedures, functions, packages, triggers, views, queries, joins, and other database objects in PL/SQL.
• Develop, maintain, optimize, and test database code (PL/SQL).
• Customized FCR (Flexcube Retail )UI screens using JavaScript, XML, XSD and XSLS to meet client’s requirements.
• Modified existing product software and developed new functionality as per the client requirement.
• Maintain SVN for multiple project code base.

Master'S Degree, Information Systems

Bachelor’S Degree, Electronics And Communications Engineering

High School, Computer Science