Nishtha Sood

Nishtha Sood Email and Phone Number

Graduate Research Assistant @ Pace University - Lubin School of Business
New York, NY, US
Nishtha Sood's Location
New York City Metropolitan Area, United States
About Nishtha Sood

I am an aspiring Marketing Analyst, currently pursuing an MBA in Marketing Analytics program at Pace University's Lubin School of Business, with an expected graduation in January 2026. I focus on using data-driven insights to craft effective marketing strategies. With a STEM-designated degree centered on marketing, and analytics, I am committed to applying these skills in real-world scenarios.I’ve gained hands-on experience through roles like Marketing Intern at Pace University’s Small Business Development Center, where I managed client relationships for over 150 clients, increasing online engagement by 20%. During my internship with Forest Essentials, I helped acquire 10 new institutional accounts and created store displays that boosted foot traffic by 15%.Beyond my academic and professional pursuits, I prioritize maintaining a well-balanced lifestyle. I enjoy exploring new music, discovering hidden gems in my city, and practicing yoga.Beyond academics and work, I enjoy exploring new music, discovering local spots in my city, and practicing yoga.I’m eager to collaborate with professionals, learn from industry leaders, and take on opportunities that will shape my career in marketing analytics.Technical Skills: Microsoft Excel, R, Tableau, SQL, PowerBi (Basics)Let’s connect to discuss how my background and skills can contribute to your organization.Email - nishthasood123@gmail.comEmail - nishtha.sood@pace.edu

Nishtha Sood's Current Company Details
Pace University - Lubin School of Business

Pace University - Lubin School Of Business

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Graduate Research Assistant
New York, NY, US
Website:
pacesbdc.org
Employees:
6
Nishtha Sood Work Experience Details
  • Pace University - Lubin School Of Business
    Graduate Research Assistant
    Pace University - Lubin School Of Business
    New York, Ny, Us
  • Pace University Small Business Development Center
    Marketing Intern
    Pace University Small Business Development Center Jul 2024 - Present
    New York, New York, United States
    - Managed client relationships and content creation for over 150 clients using calendar, contact management software, and the Wix platform, resulting in improved efficiency and a 20% increase online engagement.- Offered marketing, business planning, and digital strategy guidance alongside business advisors to small business owners, enabling them to make informed decisions and achieve sustainable growth.- Create e-newsletters and manage client email lists.
  • Forest Essentials
    Visual Merchandising Intern
    Forest Essentials Oct 2023 - Dec 2023
    Noida, Uttar Pradesh, India
    -Collaborated with the Visual Merchandising team to conceptualize and execute visually stunning store window displays for flagship stores in Dubai, London, Kuwait, and various cities across India, resulting in a 15% increase in foot traffic and a 10% boost in sales.-Assisted in the development and implementation of seasonal display strategies, ensuring alignment with current market trends and brand aesthetics, contributing to a 20% increase in customer engagement and brand recall.-Conducted regular store walkthroughs to access visual presentation and optimize product visibility.
  • Forest Essentials
    Institutional & Cooperate Sales Intern
    Forest Essentials Sep 2023 - Dec 2023
    Noida, Uttar Pradesh, India
    -Conducted in-depth market research to identify and evaluate potential institutional clients, resulting in the acquisition of 10 new institutional accounts within the first month.-Initiated and managed cold calling campaigns to initiate contact with prospective clients, fostering relationships and nurturing leads through consistent follow-up communications, resulting in a 20% increase in lead conversion rates.-Coordinated with internal departments such as marketing and logistics to ensure seamless order fulfillment and client satisfaction.
  • Tech Mahindra
    Customer Support Executive
    Tech Mahindra Sep 2022 - Sep 2023
    Noida, Uttar Pradesh, India
    - Delivered exceptional customer service and technical support to resolve inquiries, troubleshoot issues, and addressconcerns promptly and maintaining a customer satisfaction rating of 95%.- Collaborated closely with cross-functional teams to escalate complex issues and ensure timely resolution, contributing to a15% reduction in average call handling time and enhancing overall service efficiency.
  • Oliive
    Social Media Intern
    Oliive Dec 2021 - Feb 2022
    Ambala, Haryana, India
    - Played a key role in the pre-launch phase of Oliive restaurant, establishing a strong online presence by developing and executing effective social media strategies, resulting in a 20% increase in followers and a 15% increase in website traffic within the first month of launch.- Collaborated with the founder to brainstorm creative ideas for social media campaigns, fostering brand awareness and driving foot traffic to the restaurant.
  • Boathouse, Elante
    Assistant Event Manager & Marketing
    Boathouse, Elante Jun 2021 - Dec 2021
    Chandigarh, India
    - Curated and managed diverse events, catering to varied audience interests. Ensured seamless event operations and delivered exceptional guest experiences, resulting in positive feedback and repeat attendance- Coordinated event logistics and minimized costs and increased ticket sales by 35% through effective marketing and collaboration with vendors, performers, and internal teams.
  • Flawsome Media
    Event Management And Marketing Intern
    Flawsome Media Nov 2020 - May 2021
    Chandigarh, India
    - Participated in the planning and execution of diverse events, contributing to logistics coordination, vendor relations, and artist bookings, ensuring smooth operations and successful outcomes.- Assisted in managing event budgets and expenses, demonstrating strong organizational skills and attention to detail in financial planning and tracking.- Collaborated closely with the marketing team to promote events through social media platforms, leveraging effective communication and creative strategies to enhance event visibility and drive attendance.

Nishtha Sood Education Details

Frequently Asked Questions about Nishtha Sood

What company does Nishtha Sood work for?

Nishtha Sood works for Pace University - Lubin School Of Business

What is Nishtha Sood's role at the current company?

Nishtha Sood's current role is Graduate Research Assistant.

What schools did Nishtha Sood attend?

Nishtha Sood attended Pace University - Lubin School Of Business, Delhi University.

Who are Nishtha Sood's colleagues?

Nishtha Sood's colleagues are Joe Peterson, Roxanna Astorga, Caroline Gomes.

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