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Nitasha Mehta Email & Phone Number
Senior Director, Referral and Partnership Marketing
at
Institute for Integrative Nutrition
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✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Senior Director, Referral and Partnership Marketing
Location
New York, United States
Who is Nitasha Mehta? Overview
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Nitasha Mehta is listed as Senior Director, Referral and Partnership Marketing at Institute for Integrative Nutrition, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Nitasha Mehta.
Nitasha Mehta previously worked as Marketing Consultant/Advisor at Self Employed and Senior Director, Marketing and Communications at Cayaba Care. Nitasha Mehta holds Bs, Communications from New York University.
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Institute for Integrative Nutrition
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Profile bio
About Nitasha Mehta
Experienced digital and partner marketing professional with over 15 years of success in e-commerce, brand partnerships, product marketing, and lifecycle marketing. My career includes impactful roles at leading organizations like Amazon and Samsung, as well as spearheading the CPG Brand Partnerships team at Boxed, where I collaborated with over 60 CPGs to design effective marketing strategies and maximize brand ROI.Most recently, I served as Head of Marketing & Communications at Cayaba Care, a pioneering maternity healthcare startup dedicated to advancing maternal health equity through in-home and virtual pregnancy and postpartum support. I now lead Referral and Partnerships at the Institute for Integrative Nutrition, further demonstrating my ability to drive results across diverse industries.Passionate about the intersection of technology and advocacy, I launched the groundbreaking Rethink Pink initiative at Boxed, making it the first U.S. retailer to challenge gender pricing inequities. My mission is to leverage my expertise in digital marketing and brand partnerships to create meaningful impact and foster social change.I hold a BS in Communications from New York University and an MBA from the University of California, Irvine.
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Institute For Integrative Nutrition
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13 roles
Nitasha Mehta work experience
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Senior Director, Referral And Partnership Marketing
CurrentThe world’s leading integrative health and education platform, offering courses and certifications on Health Coaching, Yoga & Meditation, Hormone Health, Ayurveda & more
May 2024 - Present
Nov 2022 - Present
Senior Director, Marketing And Communications
The US is one of the most dangerous developed countries in which to give birth, and these poor maternal outcomes disproportionately impact minority women and underserved populations across major US cities.Cayaba Care is focused on closing this gap by providing a complete set of maternity services, including pregnancy, birth planning, and postpartum, as well as lactation, doula, nutrition, and mental health support. Our program is designed by OBs and fellow moms who have a depth of experience in providing culturally competent care tailored to our patients' needs.
May 2023 - Apr 2024
Senior Director, Cpg Brand Partnerships
Launched and led the CPG Brand Partnerships team at Boxed, which created a brand new revenue stream for the organization. My team worked with 60+ CPG's and over 300 brands to develop marketing strategies across on-site, email, paid media, organic social, influencers, paid inserts, etc in order to increase sales and brand exposure on the Boxed platform. We worked directly with brands to develop custom growth-driving strategies, product to launch new brand sponsored capabilities, and marketing channel owners to create positive ROI programs.I also launched and oversaw several proprietary capabilities, including our Sampling program, the first ever digital integration with General Mills and Box Tops, our Couponing platform, and more.
Dec 2020 - Jun 2022
Creator Of Rethink Pink
Launched the Rethink Pink Initiative, which led Boxed to become the first and only national US retailer to take a stand on gender pricing inequities such as the Pink Tax and Tampon Tax. Advocated at the policy level, and testified in states that introduced bills to repeal Tampon Tax, 3 of which went on to repeal the tax. Partnered with CPG’s such as Seventh Generation and P&G to develop menstrual equity campaigns, as well as Congresswoman Jackie Speier as a guest speaker at her Pink Tax Repeal Act press conference.
Oct 2016 - Jun 2022
Director, Cpg Brand Partnerships
Mar 2018 - Dec 2020
Head Of Reengagement, Crm & Retention
Built and led the retention team at Boxed. On-boarded the CRM platform and managed all lifecycle marketing channels, including Email, SMS, and Push. Developed KPI’s for all retention channels and owned strategy and execution for retention offers, including site-wide promotions and giveaways, in order to achieve monthly platform retention GMV goals. Developed and tracked key customer segments, A/B tested content and cadence, and created personalized customer journey workflows.
Aug 2015 - Jun 2018
Product Marketing Manager, Galaxy Tablets
Managed pricing and promotions across the entire Galaxy Tablet portfolio. Maintained a 12-week forward looking external roadmap for National promotions across our 50+ accounts, including instant rebates, bundle promotions, gift cards, online promotions, Holiday, etc. Worked closely with the sales teams to create exclusive in-store or online promotions across all accounts, as well as helped accounts move through overstocked or slow-moving inventory. Forecasted sales based on the competitive landscape, promotional calendar, seasonality, and NPD, and performed in-depth weekly sell-thru analysis.
May 2013 - 2015
Content Marketing Manager (Consumer Electronics)
Managed and optimized traffic channels for the Mobile Electronics category, including email, affiliates, social media, search, on-site placements, display advertising, etc. Created and maintained site content for the GPS & Navigation, Car Electronics, and MP3 Players & Accessories storefronts, as well as site-wide and relevant cross-category promotions. Created, managed, and optimized 250 weekly manual and automated emails, and identified gaps for additional distinct emails and targeting. Managed brand-specific promotions and product launches for Mobile Electronics vendors, including Apple, Nike, SiriusXM, and more. Maintained a yearly promotional calendar for category specific and site-wide corporate events, and managed marketing responsibilities among six brand specialists on the team.
Oct 2010 - Mar 2013
Digital Media Sales Mba Intern
Jun 2009 - Aug 2009
Senior Digital Media Planner/Buyer
Managed multi-million dollar accounts in day-to-day digital planning, buying, negotiating, and optimizations for Bausch & Lomb, America Online, and Newman’s Own clients.
Nov 2006 - Jan 2008
Account Coordinator
Jun 2005 - Nov 2006
4 education records
Nitasha Mehta education
Bs, Communications
New York University
Mba, Marketing, Strategy
University Of California, Irvine - The Paul Merage School Of Business
Education record
New York University In Florence
Marketing
The Chinese University Of Hong Kong
FAQ
Frequently asked questions about Nitasha Mehta
Quick answers generated from the profile data available on this page.
What company does Nitasha Mehta work for?
Nitasha Mehta works for Institute for Integrative Nutrition.
What is Nitasha Mehta's role at Institute for Integrative Nutrition?
Nitasha Mehta is listed as Senior Director, Referral and Partnership Marketing at Institute for Integrative Nutrition.
Where is Nitasha Mehta based?
Nitasha Mehta is based in New York, United States while working with Institute for Integrative Nutrition.
What companies has Nitasha Mehta worked for?
Nitasha Mehta has worked for Institute For Integrative Nutrition, Self Employed, Cayaba Care, Boxed, and Samsung Electronics.
How can I contact Nitasha Mehta?
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What schools did Nitasha Mehta attend?
Nitasha Mehta holds Bs, Communications from New York University.
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