- Developed GTM strategy and successfully executed new product launch for general trade, modern trade and e-commerce achieving distribution in 15k+ stores in 3 states & sales value of 2+ crores.- Monitored and analyzed brand performance and market trends, providing regular reports and recommendations to senior management.- Identified approx. 250 Cr. addressable market opportunities while closely working with Nielsen & Ernst & Young and developed an accompanying pursuit strategy.-… Show more - Developed GTM strategy and successfully executed new product launch for general trade, modern trade and e-commerce achieving distribution in 15k+ stores in 3 states & sales value of 2+ crores.- Monitored and analyzed brand performance and market trends, providing regular reports and recommendations to senior management.- Identified approx. 250 Cr. addressable market opportunities while closely working with Nielsen & Ernst & Young and developed an accompanying pursuit strategy.- Prepared research-based communication briefs by leading the consumer insights team on the basis of consumer behaviour and market dynamics.- Developed and executed social media campaigns, resulting in a 30% increase in social media engagement.- Increased brand exposure by developing new packaging, collateral, creatives and sales material while closely working with a graphic designer.- Coordinated with the multi-functional team including R&D, consumer insights, supply chain and operations to devise and deliver new product developments with a focus on consumer needs and valuepropositions meeting pricing models. Show less

- Organized 8 customer-facing marketing events in the Australia-New Zealand region in the field of Blockchain, AI, IoT, etc.- Developed and implemented marketing strategies to increase brand awareness and generate leads for IT products and services.- Managed the creation of marketing materials, such as presentations, datasheets, and case studies, that effectively communicated the value proposition of IT solutions.- Oversaw the development of marketing collateral, including website… Show more - Organized 8 customer-facing marketing events in the Australia-New Zealand region in the field of Blockchain, AI, IoT, etc.- Developed and implemented marketing strategies to increase brand awareness and generate leads for IT products and services.- Managed the creation of marketing materials, such as presentations, datasheets, and case studies, that effectively communicated the value proposition of IT solutions.- Oversaw the development of marketing collateral, including website content, sales materials, and joint flyers.- Supported leadership team with reporting, analysis and business presentations to inform divisional strategies- Published weekly revenue forecast and P&L analysis with 100% adherence to schedule and correct data- Identified automation opportunities to improve turnaround time by 30% of providing data to stakeholders Show less

- Conducted Strategic analysis to break into ABB large deal projects having TSV of 90M $, Switzerland- Conducted market research with the help of the inside sales team to identify trends, and competitive landscape, which informed the development of targeted messaging and positioning.- Evaluated trends to understand competitive environments and assess current strategies- Executed analysis of risks and identified risk mitigation strategies

• Designed an end-to-end brand campaign including 30+ hrs of market research and concept testing.• Performed keyword research across 6000 keywords to ensure high organic traffic &customer experience.• Created an SEO, CRO & content strategy to get amplified reach on social media & rank high on search.• Designed the pillars for the brand’s personality &purpose for ensuring consistency in tonality & execution.

- Entrepreneurial Venture | 1.5 Million+ Revenues | Winning B-Plan, IIM L | Break-even in 5 months | 25+ vendors | 350+ SKUs- Increased customer base to 3k through gamification & personalization with 5 novel offers- Recruited 25+ across 6 roles; Digital transformation of Ops with the introduction of POS; 25% higher efficiency- Distributed over 1200 servings of food over a period of 6 months to underprivileged families

Project Lead, Strategy & Marketing Intern | Geographic Information System (GIS) | Awarded LOR from Marketing Head for excellent performance▪ Gained expertise in MapInfo Pro v17 (ArcGIS) for optimization & planning of India North-1 market▪ Maximized return on investment through optimization by reducing 44 demand generation activities to 7▪ Identified opportunities in demand generation by gap analysis through primary and secondary research▪ Activated geographic information… Show more Project Lead, Strategy & Marketing Intern | Geographic Information System (GIS) | Awarded LOR from Marketing Head for excellent performance▪ Gained expertise in MapInfo Pro v17 (ArcGIS) for optimization & planning of India North-1 market▪ Maximized return on investment through optimization by reducing 44 demand generation activities to 7▪ Identified opportunities in demand generation by gap analysis through primary and secondary research▪ Activated geographic information system-GIS for client sales analytics, compliance and risk management▪ Configured GIS database files to efficiently link and capture data used for department-specific analysis Show less

Certificate of Excellence | Received LOR-Area Sales Manager | 3 Monetary Rewards▪ Achieved customer conversion rate of 100% in Samsung outlet by excellent customer handling experience▪ Led a team of 4 to streamline showroom operation and hence drive sales of consumer electronics▪ Improved & created in-store execution of product placements based on consumer behaviour learning’s▪ Amplified profits by more than 20% by guiding clients through consultation in the selection of… Show more Certificate of Excellence | Received LOR-Area Sales Manager | 3 Monetary Rewards▪ Achieved customer conversion rate of 100% in Samsung outlet by excellent customer handling experience▪ Led a team of 4 to streamline showroom operation and hence drive sales of consumer electronics▪ Improved & created in-store execution of product placements based on consumer behaviour learning’s▪ Amplified profits by more than 20% by guiding clients through consultation in the selection of upgrades▪ Trained & mentored young freshly joined candidates with no prior experience as sales representatives Show less

▪ Analysed SIEMEN Steam Turbine (SST-300) model in detail to comprehend the uses & compatibility ▪ Assessed the efficiency of the SIEMEN Steam Turbine (SST-300) model for the generation of electricity ▪ Critiqued & speculated sensors such as temperature sensing, flow meters, boiler tube leak detection etc. ▪ Tested calibration & efficiency of SITRAN & FORTRAN series of instrument sensors of SIEMENS