Key Accountable Areas:✓ Content Development & Management✓ Content Marketing✓ Go to Market Strategizing✓ Media Management✓ Customer Acquisition & Retention✓ Branding

Worked with an international company (established over 40 years ago) in expanding & devising their digital reach in the U.S market. Strategies:✓ Omnichannel Mediums✓ Website Management✓ Mobile App Development✓ Social Media Marketing✓ Content Creation and more...With a strong focus to align the client's digital activities to business objectives, I helped the client to spot emerging opportunities and develop ideas into business plans.

✓ Worked closely with the marketing team to develop a new social media strategy, replacing overt sales pitches with a focus on engagement and customer care. ✓ Launched and wrote an internal newsletter designed to improve employee morale and product knowledge. ✓ Led transition of company blog from proprietary software to HubSpot in order to enable a number of employees to create and post content at will. ✓ Developed engaging, viral content to build social media audiences, including contests, original videos, and crowd-sourced voting applications. ✓ Oversaw multiple successful searches, display, and mobile advertising campaigns, including writing and testing ad copy. ✓ Conducted A/B testing on landing pages, driving subscriber increases of up to 80% across multiple newsletters. ✓ Revamped email marketing content plans and schedule for the top sites, delivering an unprecedented average 57% open rate (formerly 12%) by dramatically improving content and headlines.✓ Resources developed: Ebooks, Blogs, Marketing Collaterals, Website Content, eMail Marketing

Worked for an internal IBM project to manage all the accounts for IBM.✓ WebSphere Transformation Extender (WTX) was used as a tool to integrate industry based customer, supplier and business partner transactions across the enterprise and map the different data forms into a single unified data to process queries. ✓ While on IBM Accounts Project, the task consisted of resolving the issues related to application performance and functionality in addition to working on incidents, change requests and problems related to the application. ✓ I have worked with the development team in working under PR Hub team wherein change requests were handled by new codes in java. The role involved taking care of all application upgrades and changes in Dev and Production environments and enabling SQL trace to check the issues. ✓ While working on WTX, the role involved handling Hublizer and abort issues and comparing and mapping the source and destination files.Technologies explored:• Java• Websphere Transformation Extender (WTX)

The mission of the Women’s Entrepreneurship Day Organization is to “alleviate poverty by empowering, celebrating and supporting women in business worldwide!” WEDO has a fascinating group of inventive and dedicated Student Ambassadors from around the globe. I was privileged to get elected to be a part of the group.

✓ Computer Science Engineering with specialization in Oil and Gas Informatics. ✓ Skills like application development, database, networks, security, business intelligence, and data warehousing and open standards.✓ Study of the entire value chain of Oil and Gas including exploration, refining, petrochemicals, production engineering, reservoir engineering, supply chain, etc.

IAM Testing Assignment involved learning testing process and the various phases involved in the Software Testing Life-Cycle, Agile Methodology and Agile Testing. The aim was to perform System Testing to test the asset cataloging solution (IAM) used by the client for managing various Field models, Reservoir simulation models, network models and Earth Simulation Models. The test plan was imported into JIRA to show it to be better than the test matrix in use. In addition to that, the test cases present in the test plan were executed and the glitches were reported to the client about the test steps or test data.Technologies Explored:• JIRA• SDLC• Black and White box Testing

The committee seeks to develop the skills and capabilities of the student community in particular. Mission of the Organization: To collect, disseminate, and exchange technical knowledge concerning the exploration, development and production of oil and gas resources, and related technologies for the public benefit; and to provide opportunities for professionals to enhance their technical and professional competence.