General Manager - Sales
Current• Maximized the NSV by optimum utilization of TI spends and increasing the brand contribution of Premium & Super Premium brands.• Increased the Brand Contribution by focusing on range selling, gradually controlling S&D, increasing the market share, opening profitable markets, launching new brands as per market requirement. • Implemented Net Revenue Model.• Analyzed key competitor brands and developed sales and marketing strategy to counter them which led to increase in our market share.• Identified brand and WOD gaps and worked with the team to correct the same.• Doing strong Visibility and Consumer Activation Drive in all the iconic outlets across India to increase the brand acceptance.• Developed private/customized labels for big hotel chains.• Maintaining relationships with the channel partners including Distributors, Retailers and Hoteliers.• Planning and reviewing weekly and monthly cash flow with the CFO.• Worked with Data Analytics team regularly to monitor the stock coverage ratio and lower the inventory levels in depots/go downs. • Improved the Debtor turnover ratio by 30 days.• Coordinating with the winery team for demand forecasting and to ensure there are no gaps in the supply chain .
