Clients: Kidshelphone, Manulife, Horizon ETF, YMCA, The Princess Margaret Cancer Foundation, CMA, ACASS+ Digital product development strategies from conception to launch, including market research, defining value proposition, team management, and ongoing maintenance.+ Create and execute comprehensive digital marketing strategies for national and international clients, including research, planning, execution, and measurement of success while leading an international and Canadian team of 6-8+ Search Visibility and Reach: Tech SEO, Index hints, Index and crawl improvements for JS websites.+ Integrated marketing & cross-channel marketing Initiatives: B2B, B2C, Omnichannel FMCG, Ecom, Not for Profit, SaaS, health & hospitals+ Develop clear, concise, creative & strategic briefs for all digital initiatives + Action integrated marketing and explain using Marketing Mix Modelling (MMM) & GeoLift: optimize efforts and spend considering incrementality, Ad stock & channel optimization ( OOH & digital)+ OLA, OLV experience, + Ecommerce: RFM analysis, CLV using BG|NBD to determine optimal Customer Acquisition cost from Paid channels, Market Basket analysis (Apyori and colloborative filtering) to enhance cross sell and email marketing strategy. + Develop and execute on overall marketing strategy for both SMBs and Enterprise across the entire customer lifecycle—CRM strategy, marketing automation, social media, content marketing, partnerships, SEO, SEM, etc+ Analytics: Server Side GTM, GA360, Adobe Analytics+ Python: Pandas, Numpy, scikit-learn & PySpark

+ Led and managed a remote digital strategy team, overseeing 6-8 direct reports at any given time. Responsibilities included hiring, training, business development, strategic guidance, and client relationship management.+ Manage digital marketing projects for a portfolio of clients (B2B, Saas, News, Aviation, Not for Profit, Insurance, Finance), in collaboration with Creative Director, Business Strategist & Digital Marketing Managers+ Assess and optimize the customer journey to ensure best-in-class UX across channels and devices.+ Communicate elements of the brief to internal teams, and ensure comprehension of the objectives and underlying strategy+ Plan projects and supervise the execution of the various stages of production (manage scope, support teams in preparing and delivering assets)+ Balance the dual expectations of both the client and agency to ensure seamless project delivery and quality+Develop an advanced segmentation strategy alongside a CRO program to uncover the most impactful ways to engage prospects and customers across multiple channels and touch points. Improved conversion rates from awareness to opportunity 3X.+ Iterate and refine product roadmap, define product vision, conduct market research, set SMART goals, prioritize product features, created a timeline, communicate with stakeholders, and continuously evaluate and adjust based on market conditions and feedback.

I taught essential Python skills for data wrangling, cleaning, and analysis using Jupyter notebook, including data types and structures, data cleaning and visualization, exploratory data analysis, classic machine learning models like K-means, Random Forest & Logistic Reegression, and advanced Jupyter notebook features

Clients: Hermes, Samsonite, VetStrategy, tiff., Intel, Starbucks+ Own client relationships at the highest level and provide strategic oversight on all clients including strategic planning, developing campaign roadmap, assisting with business development, presenting clients with new opportunities, advancements in search such as AMP Pages etc, Progressive Web Apps, Technical SEO challenges of Server side rendering, Single page application etc+ Responsible for driving strategy, planning and execution of SEO consulting for enterprise level clients with complex and sophisticated SEO needs both On-page technical SEO and Off-page+ Developed cohesive, compelling SEO audits and strategies that guided the development & content processes. Served as a trusted consultant, practitioner, and advocate for the SEO discipline. Established and promoted SEO guidelines, best practices, and standards. Collaborated closely with the business units and teams to ensure SEO requirements are deeply integrated into website built at A&S. + Responsible for delivering on-going timely thought-capital and POVs in collaboration with Vice President and President of the Company+ Providing long-term strategy for Enterprise SEO engagements through prioritization of recommendations based on ease, benefit and readiness+ Creation of client framework for SEO and Agile development integration+ Responsible for driving integrated paid search and SEO strategy to increase client’s share of voice online while focusing on ROI results.

Clients: Porter Airlines, BlueCat network, The Crane Resorts+ Increased agency client base by 40% within 3 years while overseeing a team of 1-3 search managers and managing their performance and workload.

Highlight: Actively helped Techwyse become 2nd Google Premier Partner in Canada achieved after rigorous 3 stage testing and evaluation from Google + Planned & strategized monthly internet marketing tasks with team in Canada and offshore team+ Composed comprehensive onsite and offsite SEO tactics that indicated technical and strategic opportunities for improvement.+ Performed SEO on e-commerce and traditional websites including site structure, keyword research and link building.+ Trained new SEO and Social Media team employees+ Manage multiple high visibility clients including those in the finance, technology and FMCG + Actively worked web development task on custom PHP websites