Created and optimized personalized content for email campaigns using AMPscript, enhancing customer engagement.Developed custom landing pages and forms, improving user experience and lead generation.Led integration efforts between SFMC and Visual Studio via REST API, ensuring smooth data flow and functionality.Built complex automations for campaign execution, data processing, and performance tracking.Experienced in setting up Data Extensions, managing users, roles, and administration settings in SFMC.Implemented advanced tracking for email clicks and automation setup for streamlined campaign delivery.Designed and editing images using Adobe Photoshop for optimal web integration.

Designed and implemented highly responsive, user-centric email templates and bespoke landing pages utilizing AMPscript for dynamic personalization.Developed comprehensive automation frameworks to ensure seamless campaign execution and deliver actionable insights for strategic optimization.Leveraged intricate SQL queries and refined data filters to create highly targeted audience groups, maximizing campaign ROI.Directed sophisticated tracking protocols to monitor KPIs, generating detailed performance reports to inform strategic decisions.Spearheaded the creation and management of intricate Data Extensions, enhancing campaign precision and operational efficiency through automation.Streamlined data management operations in Automation Studio, including file imports and data extracts to ensure campaign readiness.Designed automated workflows through File Drop and Schedule Automation, ensuring timely campaign execution and seamless data integration.

Built emails using HTML and CSS to create visually appealing and responsive designs.Modified templates and implemented changes in live emails to enhance user experience and effectiveness.Set up and refreshed user interfaces for campaigns to ensure optimal engagement and performance.Created Data Extensions and applied filters to manage and segment subscriber data effectively.Performed file load activities using FTP and FileZilla, and executed segmentation using SQL for targeted campaigns.Monitored and tracked automation processes while analyzing click rates to gauge campaign performance.Modified, added, and deleted data in Data Extensions using Contact Builder to maintain data integrity and relevance.

Oversaw the purchase-to-pay cycle to ensure efficient procurement.Managed job, purchase, and sales orders to support operational workflows.Directed routing sheets, work centers, tasks, and machine codes for production planning.Administered production batches, bills of materials, and routing processes.Collaborated on warehouse, project, and gate entry modules to enhance efficiency.Adjusted purchase and job orders in accordance with user specifications.Facilitated training sessions for users on Baan ERP updates to improve proficiency.Generated purchase and job orders as needed to meet operational requirements.Executed inventory transactions, including interplant sales and acquisitions.

Monitored the North India GAIL gas pipeline using SCADA software.Conducted fire and gas leakage mock drills via phone and communicated updates through the UNICEL portal.Provided efficient support to business clients by responding to phone calls, emails, and in-person requests.Demonstrated expertise in installing Windows, configuring systems, and troubleshooting operating systems and Microsoft applications across Windows 2008, Windows XP, and Windows 7.Executed installation of antivirus software, patches, and updates from both back-end and front-end systems.