As the VP of Marketing & Network at MediBuddy vHealth, I lead the brand marketing and network strategy to build a robust healthcare provider ecosystem for India's largest digital health platform. With over two decades experience in marketing, strategy, P&L and BD partnerships, I have a proven track record of delivering high-impact campaigns, driving digital transformation, and fostering customer loyalty across diverse sectors and segments.My core competencies include B2B & B2B2C marketing, business strategy, digitization, and building a phygital healthcare supply chain. I am passionate about leveraging technology and data to create innovative and accessible healthcare solutions for millions of users. In my previous role as the SVP of Marketing & Corporate Communications at YES BANK, I was recognized for demonstrating exceptional domain expertise in formulating high ROI marketing campaigns around the MSME segment. I have also published a comprehensive survey on the impact of digitization on Indian MSMEs in 2019. I hold an MBA in Marketing from Infinity Business School and multiple certifications in B2B Marketing, Digital Marketing, and English.