As Bisleri's Digital & and eCommerce Manager, I lead D2C platform development, ensuring seamless online shopping experiences. I drive innovation, conduct nationwide training, and seek tech enhancements. Collaborating with our digital agency, I align strategies with sales goals, monitor KPIs, and ensure smooth operations. As a liaison for technical and marketing needs, I resolve issues promptly, ensuring optimal ROI and budget management.Roles and Responsibilities:Spearhead Bisleri's D2C e-commerce platform development to dominate the mineral water market.Lead introduction of innovative features, conducting nationwide training for seamless operations.Proactively identify tech enhancements through research and team feedback.Oversee Bisleri's digital presence across channels like PPC, SEO, email, SMS, and more.Collaborate with the digital agency to align strategies with sales goals.Monitor KPIs and advise senior management on an e-commerce growth path.Act as liaison for technical and marketing needs, ensuring smooth coordination.Resolve e-commerce operational issues promptly or escalate for solutions.Develop and execute performance marketing strategies for maximum ROI.Manage paid advertising campaigns, including budget allocation and analysis.

As the Digital Marketing Manager at MyGlamm, I led and supported the implementation of all paid marketing activities to drive brand awareness, customer acquisition, and revenue growth. I was responsible for analyzing and sharing reports on new customer acquisitions, spent, revenue, and customer acquisition cost (CAC).Key Responsibilities:• Led and supported the implementation of all paid marketing activities across various channels.• Analyzed and reported on new customer acquisitions, spent, revenue, and CAC using vendor-specific dashboards such as Facebook Ads, Google Ads, Google Analytics, Amazon Ads, etc.• Measured and optimized paid marketing campaigns to maximize ROI using insights from various analytics platforms.• Drove content marketing campaigns on publisher's websites using native advertising platforms like Taboola, Algebra Dailyhunt, etc.• Implemented UTM tracking URLs to track and measure all content marketing efforts, and shared performance insights with partners.• Ran ads on platforms such as Snapchat, TikTok, Apple Ads, etc., to entice new app installs and evaluated campaign effectiveness using Branch.io - Mobile Analytics.• Researched and tested partnerships with new advertising vendors to expand reach and/or lower cost-per-acquisition.• Collaborated with creative and content designers to maintain a consistent brand voice and message across all paid programs.• Monitored market intelligence and tracked competitor movement and market situations to inform marketing strategies.Skills Utilized:• Paid Marketing (Facebook Ads, Google Ads, Amazon Ads)• Analytics (Google Analytics, Branch.io - Mobile Analytics)• Content Marketing• Native Advertising Platforms (Taboola, Algebra Dailyhunt)• UTM Tracking• Market Research and Competitive Analysis

Research and analyze automotive market trends, consumer demographics, new car launches, and other relevant information to form effective marketing strategies.Establish monthly marketing goals and new offers based on past performance and market forecasts.Approve and oversee promotional creative materials, website content, banner, and display ads, including other marketing-related campaigns. Closely working with the marketing team to develop detailed marketing plans for all media channels.Working within the decided budget to develop cost-effective marketing plans for each product or services.Communicates with various partners and businesses to find out joint marketing and branding opportunity.Adjusting marketing campaigns and strategies as needed in response to collected data and other feedback.Interview, hire, and train marketing team members.

Development of an e-commerce marketing plan for the company. Responsible for overall brand management and corporate identity. Managed all online activity in relation to traffic, sales, conversion, and brand awareness. Social media management, developing and overseeing the content creation for the blog and other relevant marketing channels. Management of marketing campaigns (Facebook ads, Amazon ads, Flipkart ads) to deliver positive ROI. Coordinating with Amazon and Flipkart's support team to find out new marketing opportunities on their platforms. Monitored market trends, consumer interest, and competitor's activities to identify opportunities and the key issue. Coordinating with a marketing agency to improve web traffic, website performance, and online presence.

Developed and implemented Omved’s eCommerce strategy to maximize their web traffic, customer acquisition, and revenue. Management of customer experience, website structure, design, and content. Responsible to provide SEO, SEM, and Social media thought leadership to improve the efficiency of the marketing team. To create, present and identify new areas of E-commerce & Online marketing opportunities to bridge the gaps between objective and success. Responsible for identifying, prospecting, recruiting, and onboarding new online resellers. Development & execution of marketing activity with each of the resellers to improve the company's overall sales. Serve as the single point of contact to drive sales/revenue by building a strong.

Responsible for the creation and execution of internet marketing strategies that include pay-per-click advertising and the use of multiple 3rd party lead generation websites. Defining a target audience based on newly launched projects to generate leads through 3rd party Email and SMS campaigns. Implemented social media activities to promote the brand and its services to drive web traffic and customer acquisition. To ensure all web properties should be technically optimized to attract and engage the target audience. Getting creatives and texts done from the web designing and content team for an email marketing campaign and keeping an eye on the performance of each campaign. Coordinating between the various team, including Sales and CRM to ensure seamless execution of marketing and promotion of existing and new (real estate) projects.

Responsible to manage an in-house website’s promotions and marketing which includes on-page, off-page SEO, technical SEO, keyword research, social media optimization, etc. Developed and implemented effective white-hat SEO strategies for the company's various in-house portals with the goal of improving their overall visibility on the internet. Interactions with copywriters to get SEO copywriting done for all in-house blogs and websites. Ensuring all websites and online properties under my influence have been technically optimized to attract and engage the target audience. Worked on google trends and google analytics to study user behaviour on websites. Tracking organic search placement and keyword ranking via SEO tool. Generating weekly web traffic and keyword ranking reports.

About company:KIPL Provide complete solutions for your online presence. KIPL operating from Mumbai offers superior quality, competitively priced and totally result-oriented web and e-commerce services.At KIPL professionalism and expertise rule and they believe in taking your business to new heights of success in the shortest possible time.KIPL's unique web designing and development, e-commerce and web solutions and other services like content writing, SEO, and designing logo have always satisfied their customers.Responsibilities include:Responsible to manage multiple clients' websites, as I was a part of a larger team that's all dedicated to SEO. Took the lead on assigned campaigns and helped the team in all aspects of off-page SEO and building quality links for websites. Researched, identified, and evaluated relevant and reputed websites for obtaining link-building opportunities. Assisted team with the link-building process and developing creative outreach strategies for client's SEO projects. Performed keyword research to prepare SEO-friendly titles and descriptions for the client’s link-building campaigns. Sourced and contacted various online bloggers for guest blog posts and maintain positive communications with them through email. Utilized various SEO-related tools for link research and submissions.