• Drive Revenue and YOY growth from Large advertisers across Verse Innovation platforms (Dailyhunt & Josh)• Educate and lead strategic conversations and navigate complex relationships.• Develop and implement GTM strategy for brands to build long term revenue stream for the platform.• Manage end-to-end Influencer/Celeb/production partnerships for Samsung India and other brands.• Consult and coach brands to grow and achieve improved results through Display, programmatic and content partnerships.• Mentor and collaborate with functional & cross functional teams to scale up & achieve regions revenue objective

Saavn is changing the way how people consume music and content across the length and breadth of the country. It has also emerged as an effective marketing tool for brands to target a very engaged audience. I handle the brand solutions partnerships for the medium and Serve as a key member of advertising business development vertical, helping to drive overall Saavn Advertising strategy and business growth. •Responsible for creating a market for digital audio advertising in a highly volatile digital media space and aggressively pitching solutions to generate and maximize revenue for the medium.•Assisting Brands/Agencies to inculcate a new media approach to target tech savvy Millennials.•Created direct relationship and strategic alliance to effectively market the product to drive conversions.•Managing a talented bunch of Brand solutions experts who can optimally sell creative solutions to brands.•In addition to India, managing sales and partnerships for Pakistan and Australia.

•Responsibility encompassed maximizing revenue for a music and entertainment platform.•Customizing solution driven pitches for clients; that would involve vanilla advertising plus branded content opportunities on the channel.•Tracking the marketing strategies & campaigns for north based clients.•Growing the top line YOY basis.•Appropriate team retention, motivation and mentoring.

•Handled Global Sales for CNBC- Responsible for all inbound and outbound business for CNBC, online & print.•Managed Key outbound advertisers in North & West (facilitated a series of events in Dubai & Frankfurt for SBI)•Liaised with International clients directly as well as through CNBC’s international offices worldwide for new business opportunities for India.•Developed and garnered substantial revenue from the Middle East market through new alliances and tie-ups.•Conceptualized and orchestrated big ticket properties that involved a 360degree marketing communication plan, on ground, on air, online & print exposure for clients both for India as well as International market.•Pursued Public sector undertakings for regular business on the network through innovative pitches like half hour episodes on CNBC TV 18/special print initiatives on Forbes India.•Inculcated bonded team work and developed cohesive environment for all round development of the team. •Part of the core team of Forbes India magazine - pre and post its Launch (2009-2011).•Developed the concept of financial advertising on CNBC TV 18, CNBC Awaaz and moneycontrol.com•Rigorously handled SME clients in North for generating revenue on the channel & online medium.