Niveditha Prakash Email & Phone Number

- Lead the Marketing Support team, focusing on automating lead operations and CRM processes.- Oversee the design and implementation of data-driven strategies to enhance campaign effectiveness and streamline workflows.- Manage the integration of scoring models into CRM, ensuring accurate lead qualification and optimized sales processes.- Collaborate with cross-functional teams to drive CRM transformation and ensure seamless adoption of new systems and workflows.

Chennai, Tamil Nadu, India

- Liaised between marketing, operations, and sales to ensure strategic alignment and smooth execution.- Analyzed funnel and campaign performance to drive data-informed decisions and enhance marketing processes.- Developed and managed CRM workflows, ensuring data accuracy and efficient lead management.- Conducted lead quality checks and maintained CRM hygiene to ensure high-quality lead flow.- Managed audience segmentation to improve targeting and campaign effectiveness.-… Show more - Liaised between marketing, operations, and sales to ensure strategic alignment and smooth execution.- Analyzed funnel and campaign performance to drive data-informed decisions and enhance marketing processes.- Developed and managed CRM workflows, ensuring data accuracy and efficient lead management.- Conducted lead quality checks and maintained CRM hygiene to ensure high-quality lead flow.- Managed audience segmentation to improve targeting and campaign effectiveness.- Utilized PowerBI, CRM systems, and Snowflake for data analysis and reporting.- Oversaw third-party vendors and tools, and evaluated new technologies to boost marketing performance. Show less

Chennai Area, India

- Early team member of the Marketing Operations department, contributing to the initial setup and development of the team- Handled manual lead enrichment and assignment, contributing to lead and account management.- Acted as liaison between marketing and sales teams.- Supported execution of global marketing and customer acquisition campaigns.- Conducted analyses and reporting for marketing leadership.- Enhanced lead input, nurturing, and tracking processes.- Managed… Show more - Early team member of the Marketing Operations department, contributing to the initial setup and development of the team- Handled manual lead enrichment and assignment, contributing to lead and account management.- Acted as liaison between marketing and sales teams.- Supported execution of global marketing and customer acquisition campaigns.- Conducted analyses and reporting for marketing leadership.- Enhanced lead input, nurturing, and tracking processes.- Managed large data sets, prepared reports, and adapted to various systems.- Used data analytics to optimize performance and suggest improvements. Show less

Chennai Area, India

- Analyzed pricing strategies and market trends to set sales goals and increase revenue.- Generated reports and automated data processes to enhance efficiency.- Developed strategies based on industry intelligence to drive future sales.- Worked on various projects, ad hoc activities, and sales opportunity generation.- Monitored business expenditures and controlled costs while preparing regular business reports and marketing materials.

Bachelor Of Engineering - Be, Computer Science, 1St Class

Education record

Education record

Education record

Education record

Education record