Niveditha Dasyam Email & Phone Number

Toronto, On, Ca

Canada

• Led comprehensive digital advertising campaigns across Meta, Google Ads, and TikTok achieving targeted MER. • Directed performance analyses and optimizations for ad sets, creatives, audiences, placements, and demographics using Hyros, improving overall campaign ROI. • Developed and implemented creative strategies for seasonal and contextual campaigns, enhancing brand engagement and sales. • Executed A/B testing for new creatives and audience signals, optimizing PMax campaigns for better performance. • Conducted competitive analysis and audits, improving creative strategies against competitors. • Crafted compelling content for Responsive Search Ads, driving targeted traffic and Sales. • Researched and analyzed market trends, predicting future trends and aligning product positioning. • Collaborated cross-functionally with teams to integrate feedback, optimize strategies, and enhance campaign outcomes.

Remote

At Jaaws Polymers, I am leading the resurgence of a business that has been dormant for two years. Working remotely from Canada, part-time, my role is crucial in redirecting the company towards growth and relevance in the Manufacturing sector. I'm deeply involved in every facet of the business, from market analysis to strategic product planning, brand development, and operational execution.Business Strategy & Development: I conduct in-depth market analysis to identify target consumers and customers, strategize potential product lines in the plastics domain, and undertake SWOT analyses to guide strategic decisions.Brand Management & Marketing: I am responsible for crafting the company's brand identity, including color schemes, brand name, tagline, and marketing strategies, all aimed at establishing a strong market presence.Product Development & Safety Compliance: My role extends to selecting product lines, ensuring compliance with safety standards, and achieving necessary certifications, focusing on environmental health and safety.Financial Planning & Analysis: I oversee financial aspects, and manage cost analysis, and revenue modeling to ensure the company's financial stability.Operations Management: I manage the planning and execution of business development stages, ensuring efficient operational strategies from a remote setting.Project Management: My responsibilities include aligning projects with company goals, managing resources, and maintaining timelines, all remotely.This part-time, remote role is instrumental in transforming Jaaws Polymers from a dormant state to a competitive player in the industry. My approach combines innovative thinking, detailed planning, and market trend analysis, aiming to establish Jaaws Polymers as a leading name in its field.

Toronto, Ontario, Canada

Calgary, Alberta, Canada

United States

- Delivered PPC Campaigns to the most relevant and effective networks based on analysis, monitoring, best practices, and active decision-making.- Developed advertising campaigns on different channels- Analyze consumer trends & behaviour to enhance and optimize current strategy- Build digital marketing strategies- Monthly KPI review with team members and clients- Monthly reporting using Data Studio- Review budget utilization using supermetrics- Create competitor and market research/analysis to improve the current strategy.- Use the updated industry trends and changes to ensure spend optimization is maximized.- Attend executive meetings

Ontario, Canada

- Plan, develop and deliver product training programs (needs analysis, new product launches & features.- Employ progressive training for ever-changing product and development needs- Implement internal and external best practices into the product training, which lead to improved sales performance and profit- Be an AdWords product expert providing training (75%) and support (25%) to all roles in the project.- Ensure Product & Program training are clearly defined, documented and delivered within the organization quarterly- Track and measure training results and help to ramp up with the role- Complete training needs analysis quarterly.- Handle escalations if required.- Perform Compliance Audits

Toronto, Ontario, Canada

- Worked with 650+ companies from different verticals.- Map out marketing campaigns and execute them from start to finish (tech, copy, ads, Analytics, Reporting)- Manage search, video, native, display, dynamic, and shopping Google ads.- Worked with Conversion tags, Google Tag Manager- Overlook and guide with Analytics Funnels and Goal Metrics- Worked with different vertical clients like E-commerce, Lead Generation, Manufacturing, Real Estate, Fashion & Beauty and Entertainment.- Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future A/B tests.- Conduct organization-wide training needs assessment and identify skills or knowledge gaps that need to be addressed

Work From Home

Toronto, Ontario, Canada

Diploma, Marketing Management And Digital Media, 3.1

Master Of Business Administration (Mba), Hr And Marketing, 1St Class

Education record

Post Graduate, Digital Marketing