In my ongoing role as Director of Consumer Products at EduKits International, I have significantly expanded our digital offerings, adapting dynamically to market needs. A key achievement was the development and delivery of online technology workshops for children, especially crucial during the pandemic.I spearheaded the creation of Code Kit, a visual programming tool that has since garnered tens of thousands of users across over 100 countries. Under my leadership, Code Kit evolved from a free add-on for existing EduKits hardware into a multi-tiered SaaS product, now generating consistent revenue from both hobbyists and educational clients.This period also saw a customer service transformation to manage the increased product usage effectively, ensuring customer satisfaction and loyalty. My efforts have been central to EduKits' continued growth and adaptation in the evolving tech-education landscape.

As CEO of EduKits International, I led the company's expansion into consumer products, starting with the creation of The Amazing Annoyatron, an innovative coding and electronics kit. Designed to teach children technical skills through engaging pranks, The Amazing Annoyatron was received as an unashamedly original educational product. I managed the entire product lifecycle, from concept to mass production, working closely with foreign manufacturers to produce and import thousands of units, complete with custom packaging and circuit boards.My efforts in securing FCC approval and product IP protection were instrumental in the product's success. I actively promoted The Amazing Annoyatron at trade events, successfully placing it in over 70 Australian retail locations and selling thousands of units. Additionally, I established a robust online e-commerce platform, expanding our customer base to over 15 countries.Under my leadership, EduKits International gained significant recognition, with The Amazing Annoyatron winning a National iAward for innovation and being named one of the top-10 products of 2018 by NewsCorp Australia. During my tenure as CEO, EduKits International challenged the status quo in consumer educational technology and highlighted regional innovation on a global stage.

I founded EduKits Australia at age 13, winning both Judge's and People's Choice awards at the inaugural Beyond Bank Regional Pitchfest. Spearheading tech education in regional NSW, I led the integration of 3D printing in libraries, partnered with local councils for Science Week workshops, and inspired young minds through innovative tech holiday programs. EduKits emerged as a beacon of educational innovation, crafting vital resources and lesson plans for a tech-empowered future.