Nancy White Email & Phone Number

Washington D.C. Metro Area

Lead communications for the Healthcare Businesswomen’s Association (HBA), a global membership organization committed to advancing equality and influence for all women in the life sciences and healthcare industries. During my tenure, I have significantly increased brand awareness through media outreach, thought leadership editorial content, and innovative campaigns. I launched the award-winning “United Force for Change” rebrand and led a team of staff and volunteers in executing initiatives that have dramatically boosted HBA’s social media presence, website traffic, and engagement.I've collaborated with allies, including Fortune 500 pharma industry communications teams and influential leaders, to underscore the critical business imperatives for workplace equity. By establishing partnerships with industry media and aligned organizations focused on gender parity and equity, I secured visibility for HBA leadership on global stages like SXSW and Davos.Leveraging my crisis communications skills, I averted threats to the brand on three separate occasions. My expertise in crafting compelling storytelling narratives and implementing content marketing strategies has delivered measurable outcomes and high-profile placements. My tenure is marked by successful project and team management, development of award-winning outreach campaigns, and recognition through numerous PR and association industry awards.

Washington D.C. Metro Area

Championed visibility strategy for AIA leadership and brand, and ultimately the architecture profession. Spearheaded efforts to reach broader public and media audiences to increase awareness about the architects' valuable contributions to the design and construction process. Drafted executive communications (scripts, speeches), editorial content, and conducted media training for subject matter experts, secured speaking opportunities, and fostered relationships with industry and mainstream media and social influencers to amplify outreach and build brand awareness.

Washington D.C.

Directed public and media relations for AAA on national automotive, traffic safety, travel, energy (gas prices) and advocacy issues, specifically teen and senior driver safety, distracted driving and federal transportation policy. Developed communication strategies and implemented tactics to raise visibility of AAA's role as an expert on automotive issues and a leader in traffic safety issues. Oversaw public outreach and promotion on traffic safety research conducted by the AAA Foundation for Traffic Safety. Served as media spokesperson for AAA's frequent holiday travel forecasts. Provided PR support to AAA clubs nationwide. Directed 2014 media relations campaigns that were recognized by a PRSA Silver Anvil award, a PRSA Thoth award, a Telly and a PR News' Platinum PR Award.

The national trade organization representing the wholesale tier of the wine and spirits industry.Director, Communications and Public AffairsCreate communications strategies and direct association's media outreach efforts at national and state levels to raise industry profile with trade press and mainstream media outlets.Develop and foster alliances with business, community, federal and local agency partners to advance WSWA's mission and social responsibility initiatives. Write scripts, talking points, press releases, brochure copy, event collateral and web content.Oversee service providers of media management and tracking tools and assist with managing PR and branding agencies.

The world's largest professional association devoted to human resource management.Developed marketing strategies and oversaw implementation of tactics to promote association's seven conferences, 30 plus seminars and suite of educational products. Wrote and edited copy and managed development of marketing collateral including direct mail, print and banner ads, and web site.Fostered relationships with regional councils, chapter leadership, and trade associations to drive growth and measurable participation in educational programs.Managed staff of four and more than 30 program budgets totaling more than $2 million.Public Affairs Manager:Wrote scripts for CEO, board members and principals speaking at SHRM's national conferences, Town Halls and various high profile events. Managed on site rehearsals and session logistics.Served as project manager for SHRM's Annual Report. Developed concepts, edited copy and facilitated production schedule with principal contributors.Developed and implemented PR initiatives and event logistics for Society's sponsored PBS business television series CEO Exchange.Facilitated alliances with key CEO Exchange audiences including business school contacts, national public television affiliate, company PR teams, and members to advance SHRM's key messages, promote show and track measurable results.

•Developed and managed creative and print production of all association publications including marketing collateral, annual reports and member service materials. •Facilitated implementation of strategic marketing initiatives for departmental teams including Communications, Government Affairs, Education and Membership.•Developed promotional materials for trade show, seminars and special legislative programs.•Prepared chairman of the board’s state-of-the-association speeches and scripts.•Executed initiatives to enhance member services including recent launch of online store.•Produced reports and coordinate meetings for the association’s Finance and Awards Committees.•Oversaw departmental budget, administrative staff and summer interns.

Implemented marketing initiatives to promote image of association and industry and secure media exposure for national Go RVing advertising campaign.Managed relationships with vendors and marketing agency working on research projects and key message development. Developed partnerships with key industry contacts and trade press to advance awareness and build financial support of advertising campaign.Drafted media briefing materials for Vice President and Board members.

Drafted pitch letters, news releases, press kit materials, web site and quarterly newsletter copy.Coordinated promotion and events for press room at national annual trade show.Collaborated with PR agency to pitch national spokesperson tours and media events.Assisted Director with reports to members, PR committee, and presentations for Board meetings and national trade show.