Founder
CurrentSupervised marketing department's monthly analysis of customer acquisition data and campaign performance.Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.Partnered with CFO to create and revise annual budget for Program services.Mapped process activities to desired outcomes to rectify operational inefficiencies.Mapped current processes and offered recommendations for… Show more Supervised marketing department's monthly analysis of customer acquisition data and campaign performance.Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.Partnered with CFO to create and revise annual budget for Program services.Mapped process activities to desired outcomes to rectify operational inefficiencies.Mapped current processes and offered recommendations for improvement.Matched purchase orders with invoices and recorded the necessary information.Researched and resolved issues regarding the integrity of data flow into databases.Developed start-up and scaling cost estimates for business plans proposed to venture capital firms.Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.Planned and executed events and marketing programs, producing five times target Number of qualified leads.Assigned tasks to associates, staffed projects, tracked progress and updated managers, partners and clients as necessary.Assessed the impact of current business processes on users and stakeholders.Reviewed files, records and other documents to obtain information and respond to requests.Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.Documented business processes and analyzed procedures to see that they would meet changing business needs.Developed a set of metrics derived from raw company data to track improvements in organizational efficiency.Managed testing cycles, including test plan creation, development of scripts and co-ordination of user acceptance testing.Conducted interviews with key business users to collect information on business processes and user requirements. Show less