Nita Laad Email & Phone Number

United States

Palo Alto, Ca, Us

• Led market research/surveys, Industry structure analysis, product market fit, Business case development, Build/Buy/Partner strategy development, use case mapping, customer segmentation, POC and MVP plan development for Gen AI based incubations at HP (wearables, LLMs, AI Orchestration platform, 3rd party marketplace, API/SDK, ecosystem)• Developed new Company wide strategy for a Milestone based funding approach for Corporate sponsored Incubations.• Led M&A target identification, analysis and due diligence, product synergy assessment to accelerate portfolio transformation and product roadmap.• Built Partnership strategy and design to forge multiple GTM partnerships, strategic alliances and co-development with other big tech players in the industry

San Jose, Ca, Us

• Global Product leader responsible for Cisco’s Smart Portfolio(Cisco Smart Manager, Software Trials, CX cloud. Smart Agent). Platform features include asset management, network and security policy automation and serves as a single pane of glass across Cisco’s products.• Led market research and developed segmentation strategy and feature design that accelerated Cisco's growth in core and emerging businesses (including acquisitions)• Led Customer engagement of Cisco’s largest strategic accounts (top 20%) to ensure product success. • Business case development and presentation to C-suite for sponsorship and agile delivery gates.• Design and development of technical architecture and roadmap needed for product (API libraries, Telemetry ingest, customer insights, notifications triggers, AI/ML, UI revamp)• Led large cross functional teams (1000+ org size) across Business Entity leadership, Operations, IT, Engineering, Finance, Legal, Sales, Partner and customer success organizations from product concept to execution, GTM to general availability along with Product Lifecycle Management.• Championed Multiple Strategic GTM initiatives and onboarded Business units from strategy to execution of transformation initiatives. Strategic initiatives include new MSP and MSSP programs, Enterprise Agreement, as-a-service offers, CLTV growth via portfolio access on customer platform using telemetry, Universal subscription, new RTM model for Channel Partners, MSP and MSSP.• Introduced multiple new business models at Cisco (Freemium, Portfolio Access, Try and Buy, Commit, Commit + variable, Consumption based)Results• Increased product penetration to 200K+ active customers through freemium model, try before buy, UI and architecture simplification, improved user experience and feature innovation. • Platform deployed on $22B+ of Cisco’s deal base.• Design and roll out of Cisco Enterprise Agreement with revenues of ~$7B ARR and growing at ~30% YoY in SW bookings.

Milpitas, California, Us

• Global Pricing Strategy leader for FireEye. Led, designed, and executed new subscription business model for FireEye to achieve strategic market penetration goals. • Built pricing competitive data function within the company and provided analysis to key stakeholders in sales, Product management, Product marketing, channel leadership.• Designed and rolled out SP, MSP and MSSP program to FireEye’s strategic partners in Q1’19.• Designed new Enterprise Licensing Agreement for FireEye with predictable seat based pricing and True Up.• Led pricing committee reviews of all packaging/pricing proposals within FireEye to ensure alignment with corporate strategy and KPIs.• Rolled out new Reward for value certification discount structure for channel partners to transact FireEye portfolio with high velocity and no touch.Results• Pricing model rolled out in November 2018 and transacted $500M in 1.5 years.• Rolled out industry best practice promotions on FireEye products to channel RTM ($100M ARR).• FireEye ELA contributed $200M ARR.• Rolled out forty-two business model standards across the company.• Competitive data dashboard, Discount guidance and banding resulted in 4% reduction in total discount while maintaining deal velocity and volume.

San Jose, Ca, Us

• Drove key pricing/discounting strategies and actions across Cisco’s largest upfront competitive program (FastTrack) with yearly revenues of $1B ARR to impact $15M per quarter incremental revenue. Recognized with Cisco CFO award for the impact.• Implemented Quarterly Incentive Reviews with Business Entity Finance, Product Management and GTM teams. (Enterprise Networking, Collaboration Security) to communicate Channel Program and Promotion performance by SKU and provided pricing recommendations and guidelines to drive volume, value, and margin.• Analyze and model potential incremental revenue, margin impact and ROI quarterly on all Fast Track and Fast Track Accelerator proposals.

San Jose, Ca, Us

Santa Clara, Ca, Us

Houston, Texas, Us

Product Engineering of Webpage developer for Wireless pages. Successful product incubation exit through M&A