Nicola Gilbert Email & Phone Number

London, England, United Kingdom

London, Greater London, United Kingdom

• Manage and deliver a portfolio of products with a yearly income stream of £10m+
• Work with external agencies to secure optimal media strategies that deliver ROI
• Lead on multi-channel acquisition campaigns across TV, VOD, radio, print, social, outdoor, PPC, PR, email and display
• Budget management, yearly forecasting and setting KPIs across the portfolio
• Develop creative and content that inspires audiences to take action
• Continuous testing of user journeys, working closely with UX on A/B tests and making digital optimisations to drive conversion

London, United Kingdom

London, United Kingdom

• Plan, develop and execute seasonal brochures and customer journeys both offline and online
• Cross-departmental communication working with Design, Photography and Buying teams to deliver engaging content that inspires our customers and adheres with the brand
• Conduct market research and competitor analysis to help form the yearly strategy for publications
• Liaise with external media agencies to secure optimal distribution of publications within national press titles that target our core customer
• Set critical paths for all projects and conduct weekly meetings with key stakeholders to ensure project is running on time and aligned with original proposition

• Responsible for on-site user journeys supporting key trends and marketing promotions
• Analyse and interpret data in order to optimise product-landing pages and increase trading onsite
• Proactively monitored the website for changes in customer behaviour and communicated these insights clearly to the wider team to drive necessary change
• Performing site audits to ensure a logical and positive user experience is being consistently presented to the customer
• Compile weekly trading reports to measure the success of category pages and identifying opportunities to enhance the customer journey

London, United Kingdom

• Delivered multi-channel acquisition and retention campaigns to increase brand awareness and encourage charitable giving
• Coordinated the production of marketing collateral for the front-line sales team, which was used at high-profile events and generated strong leads for the business
• Writing, developing and proofreading content for newsletters, emails and social media channels
• Organised several events for our high-net-worth audience, sourcing venues, speakers, caterers and arranging any printed materials needed on the day
• Continuously monitored the effectiveness of campaigns through Google Analytics, recommending and implementing changes where necessary to ensure objectives were met

Visual Communications, Ba (Hons) 2:1

Btec Foundation Diploma, Art And Design

A Level Studies, Fine Art, Philosophy And Ethics And Psychology, A, A, A

Gcse'S, A* (X2), A (X6), B (X2)