Nikki led CREDO's social impact work, including the management of the CREDO Donations Program which donates $150,000 each month, nearly $2,000,000 every year, to impactful nonprofit organizations. Nikki engaged and vetted nonprofit partners, maintained all partner relationships, managed all logistics of the Donations Program including setup of monthly consumer voting campaigns on www.credodonations.com, and executed philanthropic focused marketing tactics and content development. Nikki also designed and implemented special philanthropic activations, including the CREDO Climate Project, CREDO's COVID-19 response work, CREDO Votes Campaign and more.

Created and led the execution of the Chicago Ideas community engagement strategy. Ideated, booked and produced 100 Chicago Ideas Week Labs (intimate, interactive events that provide an innovative, behind-the-scenes view into a corporation or non-profit) and 12+ year-round Labs. Planned and executed ancillary events, including panel discussions, roundtables, community service opportunities, and executive engagements, for groups ranging between 10-500 attendees (aggregating 29,000 total event attendees in 2018). Researched, led outreach of, and maintained relationships with non-profit, cultural, corporate, food, beverage, venue, and entertainment partners. Developed strategies to build and maintain loyalty and attract new community members in partnership with Membership and Comms Teams.

Managed relationships with 90 Corporate Partners. Executed and tracked fulfillment of each Partner’s contractual benefits, including social media activations, custom Lab and executive engagement planning, brand amplification and ticket packages. Continually assessed, developed and implemented more efficient processes for tracking and organizing Partner status updates, signed agreements, logos, and related event execution information. Managed invoice, payment, and tax processes for all Partners and the corresponding ~$3 million in monetary donations as well as all in-kind gifts.

Managed client and internal team relationships for digital and TV initiatives for Maytag account. Led and supported elements of the video production process, from participating in creative brainstorms, editing scripts, assisting on production shoots, leading the legal clearance process via partnership with network and legal teams, managed all talent payment process alongside SAG expert and evaluated ideal media placements alongside Media and Strategy teams. Maintained brand fee and pass-through budgets and led client financial conversations. Team Whirlpool Social Chair and Captain within Digiteers volunteer group.

Moderated the Facebook wall, wrote posts and developed the content calendar for multipleMillerCoors brands, including Miller Lite, Miller Genuine Draft, Miller64, and associated promotions, leveraging geotargeting and video content; ensured all content complied with MillerCoors guidelines and various brand voices. Compiled, organized, and computed Facebook metrics for Miller High Life and Keystone Light pages in order to gauge the success of posts and provide recommendations to the client regarding future posting. Researched and produced a weekly newsletter to keep MillerCoors clients up-to-date on current technology and marketing trends. Assisted in the creation of a new Miller Lite Latino Facebook application, Miller Time a la Parilla. Served as the Marketing lead for the winning intern team tasked with the construction of an integrated marketing campaign for the Chicago Park District, including making recommendations for developing a successful social media presence, calling upon the Chicago environment in guerilla marketing tactics, leveraging relevant media opportunities, and determining metrics to measure future success.

Designed and produced marketing materials, including posters and flyers for Washington University’s Center for the Humanities. Maintained social media campaigns, assisted with website updating and maintenance, and reformatted layout of online version of monthly newsletter. Attended and assisted at events hosted by the Center, including author readings, book clubs, professor lectures, and a yearly Children’s Film Festival. Researched and presented recommendations and strategic goals for the Center to attract student participation.

Assisted with the production of a new advertising campaign by organizing past photography from LuxeHome showroom collections, creating a database of pieces and contacting showroom managers to discuss specifics and updating advertising priorities. Drafted storyboards of potential print and online advertisements using updated photography and acted as liaison between showroom managers and Senior Manager of Marketing. Attended and assisted at product photo shoots and online marketing meetings to discuss SEO and SEM. Updated and maintained list of top architects, designers and real estate brokers for future marketing campaigns. Helped recruit restaurants to a culinary and wine event by calling, emailing, and meeting with restaurant owners and chefs.

Compose e-mails, make and return calls and assemble media kits in order to sell advertisement space in the campus newspaper. Inform current, past and potential customers of upcoming specials, mail and fax insertion orders to reserve space and continually research events, restaurants and opportunities for possible clients. Attend sales meetings, maintain an organized client list and run weekly sales reports.