Content Marketing Specialist
CurrentCrafting an ear-to-ground experience to humanize healthcare.Writes articles, manages SEO and demand pages, maintains web posts for PR bylines and media opportunities, works with marketing vendors (PR and SEO), interviews SMEs and leadership, liaises between HR/Corporate Communications and Marketing, builds and sends monthly newsletters, records video and photographs for company media, leads video strategy from pre to post-production, helps enable internal teams with resources and best practices, leverages cross-team relations to meet KPIs and complete key projects, and executes marketing campaigns that aid in increasing web traffic by over 150% and demand page traffic by over 500% in one year. Authenticx helps organizations humanize customer experience in healthcare. Our platform analyzes existing conversational data to highlight opportunities for meaningful actions on which industry leaders can rely. Authenticx listens to actual words, visualizes insights, and crafts strategies that resolve and celebrate impact that closes the gap between the healthcare business and the healthcare customer.