Chief Marketing Officer

Business, Web, and digital marketing development for the Dental Office Network and all of it's DBA's. Manage and maintain all affiliate programs and business assets along side marketing funnels and strategies. The Dental Office Network is a start up company.

From SEO, SEM, Online Stores, and Lead Generation, To Webflow Integrations.

Media ProducerProduction, Recordings, and Remastering

Exit Strategy Digital Marketing Expert

In The last six months of my contract I Increased Referring Domains +2275.12%. Increased Organic SERPs by +422.72%, Increased Organic Keywords by +343.25%, Increased Organic Traffic Value By +36.05%, Increased Traffic +46.44%, Increased URL ranking by +1300% (UR 3 top UR 42), Increased Domain Ranking By +900% (DA 7 to DA 70). As the Chief Marketing Officer (CMO) at SpeedTalk Mobile, I am responsible for leading the development and implementation of the company's overall marketing strategy. My main goal is to increase brand awareness, attract new customers, and retain existing ones. I work closely with the executive team and other departments to develop marketing campaigns, analyze market trends, and identify opportunities to grow the business. My role also involves managing a team of marketing professionals and overseeing the execution of various marketing initiatives, including advertising, public relations, social media, and events. Ultimately, my success in this role is measured by my ability to drive revenue growth and achieve the company's overall marketing goals.

Medical marketing position with Sovereign Urgent Care. Medical services and product driven, with the focus of local branding and out-reach using SEO, SEM, SMM, and PPC campaigns. Sovereign Urgent Care’s digital assets were owned by a 3rd party company. I grabbed full control of all the digital assets so the business will never be impacted by a 3rd party influence. Integrated an EMR system Healow into their website and inhouse, in-room medical network. Setup the patient flow an autoresponder to send out emails to patients after they are signed out and sign the release forms. Managed the local PPC campaigns and social media. Working on basic SEO strategies to help rankings and local SERPs. Unfortunately Sovereign Urgent Care will need a new website as it was originally built on the CMS Wix and is not ranking well. The current website is also missing key products and services that they offer, but more importantly does not mirror what is needed for local rankings within Google. Their website also needs literature on medical carel. So that is in the pipeline. I have created all content and executed their marketing campaigns since February 2021. I am currently working on a few marketing campaigns now, D.O.T Medical Certificates, Workers Medical Compensation, DEM Programs, Corporate Drug Testing Site.Environments:EMR ~ HealowGoogle AdwordsSocial MediaAdobeAhrefsGoogle Suite

VP of Digital Marketing Increased Referring Domains +287.87%. Increased Organic SERPs by +32.859%, Increased Organic Keywords by +64.90%, Increased Organic Traffic Value By +509.70%, Increased Traffic +48.06%, Increased URL ranking by +1400% (UR 1 to UR 15), Increased Domain Ranking By +1700% (DA 1 to DA 18)Constructed a In-House Marketing TeamDirected and launched a marketing campaign, resulting in 180,000 site visits and $1.4 million in revenue.Planning and execution of all SEO, SEM, Paid Advertising, and all marketing campaign strategiesCreated, built and maintaining all digital assetsMeasuring and reporting on performance of all campaigns in relation to ROI, ROAS and KPIIdentifying trends, industry benchmarks to allocate and optimize Ad SetsCurated and implemented editorial calendars for blogs,newsletter, email ads,and social media platforms. 4 months in advance.Used analytics to evaluate end-to-end customer experience from multiple online channels, User experience and customer touch points, and first to last click mappingOptimizing Lead Generation funnels across different domains Captured new web visitors, increased retention rate, and decreased bounce rate by an average of 29%Manage all digital assets accounts and ensure that content is standardized across all platformsResponsible for copywriting and creative content was consistent and cohesive with the Brand.Worked closely with the sales department on content to facilitate the sales process and ongoing initiatives.

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Think Tanks

Digital Marketing Management Company Search Engine Marketing (SEM), Advertisement Management (PPC), Application Development with Application SearchOptimization (ASO). Digital auditing, marketing strategy development and Consulting.We also specialize in start-up companies with a marketing plans with foresight Analytics to get you on the right path to success.

Product Specialist.

Public Relations and Product Specialist for multiple companies, including Microsoft. Traveling across the Northeastern States.

Increased Referring Domains +11200%. Increased Organic SERPs by +10700%, Increased Organic Keywords by +10700%, Increased Organic Traffic Value By +157400%, Increased Traffic +52900%, Increased URL ranking by +1200% (UR 1 to UR 13), Increased Domain Ranking By +3300% (DA 1 to DA 34)Administrator and designer to both websites: Optimized for SEO and speed for the Video in the header to play without cutting brandwidth. Ensured it represents and showcases the Dental Implant Brand and the Branding of By Design Dental Implant Center Translate marketing and sales objectives into actionable and measurable digital marketing initiatives, including email campaigns,Scheduling within the EMR system, website strategy, SEO, SEM, PPC and other digital activities Standardize the basics reporting of digital marketing campaigns using Google Analytics, GTM and UTM to track revenue and KPIs. Created and maintained monthly reports and dashboards from numerous digital analytics platforms including Google Analytics, Google Ads, and native social media platforms along with other search and display exchanges. Made sure that we stayed within hipaa compliance with all of your online scheduling and marketing efforts. Handled Press and New Releases. Correspond with local news and advertising broadcasting companies to release press releases about our product and location. Track our competitor Clear Choice’s’ digital marketing activities and provide recommendations to differentiate The By Design Dental Implant center brand's positioning, presence and ratings, link intersects, keyword overlaps, and monitoring content gaps. IT maintenance and configurations. CDN, SSl, and optimizing the databases.

Senior Digital Marketing Specialist. Mostly SEO and SEM management. (12) twelve GMB locations and all the ad campaigns for each locations territory. Website audit and set agendas tasks to IT department for corrections to website. Senior Digital Marketing Director for Sunspire Health a National Company with 13 locations. Increased URL ranking by +34.48% (UR 29 to UR 39), Increased Domain Ranking By +161.53% (DA 13 to DA 34)Monitored all the marketing campaigns including landing pages, email, Ad-words, Double Click, Genius, Adroll, as well as all social platforms. Monitored all backlinks and competitors links to maintain the first page and answer boxes.Moved the subdomain ranking from a DA13 to DA34 and the Root domain from DA29 to DA39 in under 6 months. Conducted marketing campaigns (PPC, Direct mail, Mobile, Constant Contact, Social Media. Coordinated and managed the day-to-day website maintenance and content management executing all updates through custom Content Management System (CMS). Created content, pages and new sections for the organization’s website to include testing website functionality and troubleshooting across various browsers, as needed. Worked with the marketing team members to develop digital strategies and editorial calendars for individual projects such as Restaurant Week, Sips, retail attractions, park events, etc. Worked with Director of Communications and other appropriate team members to establish and implement a digital marketing strategy for reports, advocacy and other CCD initiatives. Worked with the Communications team on setting and tracking benchmarks and project management. Posted articles, reports and publications, news and RFP opportunities, as needed. Implemented and managed web related third party software. Managed the organization's email newsletter schedule, editorial calendar, and research and created content. Helped manage communications editorial calendar in cooperation with the Communications Team.

E- Commerence

I was teaching Search Engine Optimization and Search Engine Marketing to interns from colleges and universities from around the Philadelphia area. We had 3 DBAs to work within for marketing agendas to be completed by the interns. Everyone had to to complete and pass their Google certifications for ads and Analytics to complete their internship. I helped manage all intern schedules, 6 month marketing agendas including events for each new group. I managed off page and on page SE0. I managed, monitored, and mentored all the ads and exchanges. I taught basic marketers UX and UI alone with basic graphic design to the graphic design interns.

Smile Giveaway ProgramsHelping Dentists and Oral surgeons with a giveaway marketing Funnel.

Specialize in Gluten Free Products.

Freelance Product Relations Specialist/Merchandiser, and Model.

Freelance Project ManagerFreelance Product Relations Specialist/Merchandiser

Consultant for Tasty Tables.

I started out in sales and marketing with a little graphic design development, then started traveling to install systems to clients location. worked out of their Bala Cynwood office. Left the company due to far unpaid travel requirements.

Account ManagerProduction ManagerSales and Customer Service RepresentativeProduced AR Reports, Charts and ProposalsScheduled subcontractors and suppliers

Greener Convenience LLC., started out in 2006. When I left Jaslow Dental Lab in 2009, I took the business and put it into full swing. From littlest mundane tasks to running the entire company. There was no position that I did not jump in and out of. I am not into micro management, but there is something to be said or making sure that every task was executed properly or delegated the the appropriate source, for a seamless interaction between my customers and Greener Convenience.

Medical and Dental Devices.

Product Specialist and Brand Ambassador for a dog and cat food company called Blue Buffalo

Brand Ambassador for Mars Snickers