Art Director / Partner
Denver, Co
Primary responsibilities included account management, brand management, and creative campaign strategy. Served as creative lead for design team; developed marketing systems and solutions; served as liaison for clients and internal teams.• Managed Denver’s Colfax Marathon account for 5+ years. Oversaw a revamp of all branding, marketing, and digital solutions; helped facilitate 400% growth in event participation through targeted email campaigns, printed collateral, digital advertising, and personalized participant outreach initiatives. Designed and managed custom email tools and database applications. • Managed brand and identity implementation for Whoopi & Maya Medicinal Cannabis in Colorado market. Adapted existing brand collateral for compliance with State regulations. Developed brand guide for Colorado branding and marketing initiatives. Designed Colorado product line packaging and labeling. Oversaw development of marketing and sales collateral. • Produced short documentary videos to promote the Denver Energy Challenge and the Denver Public Schools Energy Challenge, programs developed to encourage energy efficiency for small businesses and schools (in coordination with The City and County of Denver, the Department of Energy, and the Environmental Protection Agency). Responsible for writing, storyboarding, directing, videography, video editing, sound editing, motion graphics, and digital post-production.