Ark Consulting is a business strategy and growth consultancy specializing in advising Creator Economy companies and the brands and agencies wanting to leverage them. As a one-man team, I work with Founders and Executives to position themselves and their businesses for success in a highly competitive market.Recent Projects: - Increased Agency ARR YoY by 300% for leading creator payments SaaS solution by leveraging my network to quickly reach KDM at agency holding co's and designing low-risk programs for moving creator payments away from their legacy finance processes. - Grew revenue +$600k in new ARR in 6 months for a Performance Marketing Agency by launching their influencer service offering from scratch. Project entailed: identifying and onboarding an influencer platform to manage workflow, creating the GTM strategy, selling in influencer SOWs to new and existing clients, hiring a team to run campaigns, and managing P&L. Project expanded to include helping the agency drive net new revenue across all service offerings. - Increased Agency-related ARR by 8x MoM and decreased agency churn by 60% MoM for a leading influencer SaaS platform by revamping their agency pricing model. Project included: exposing friction points in previous pricing model, gaining leadership buy-in on new pricing model, working with team to implement model effectively.- Increased win rate by 15% for a leading influencer SaaS platform by auditing their market positioning, pricing strategy, and product positioning. Presented findings to leadership team, which resulted in the company deciding to pivot and narrow their 2022 GTM sales and product strategy.- Increased pipeline by 100% and win rate by 50% by serving as an interim Head of Sales for an Educational media startup based in Chicago. Coached their Jr. sales team members on how to create sustainable sales processes, while also working with the CFO to ensure revenue goals were met.

- Repositioned the Creator Marketing offering from an Awareness-based tactic, to a Full-Funnel Strategy in 6 months- Delivered a comprehensive Creator GTM strategy based on new positioning in 3 months- Renegotiated all Creator vendor contracts, increasing team usage by 66% while reducing vendor costs by 33%. - Increased renewal SOWs by 55%- Improved Creator Marketing team's time efficiency by 50% via optimizing payments, contracting, and reporting capabiliites

ThisThat is a data company empowering advertisers to answer three simple questions; what happened, why did it happen, and what to do next to grow ROI. Born in social, made for influencer, ThisThat is setting the new gold standard for influencer marketing measurement, making it easy and enjoyable to prove the true impact of campaigns, unlocking rich insights from audiences who see your ads in real time, all powered by tech that is rewriting best in class.By revolutionising brand lift, ThisThat is changing the way advertisers and consumers interact, empowering brands to thrive through the elevation of consumer voices.

MyLikeness AI enables content celebrities, influencers, and creators to commercially license, monetize and control the usage of their likeness in AI-generated audio, video, and images.

Lumanu enables enterprise brands and agencies to pay creators, influencers, and freelancers seamlessly at scale.Hired as Interim Head of Partnerships to lead change in sales strategy from focusing on SMB & Mid-Market to Enterprise companies resulting in:- 300% increase in average client ACV in 2023- New partnerships with 60% of agency holding companies- 400% increase in total Agency Partnerships- 2 channel partnerships which led to$150k revenue in 6 mo

Sold Tagger's Influencer Marketing and Social Listening SaaS platform to enterprise brands and agencies. Consulted marketing executives on how to create scalable influencer marketing and branded content processes that drive revenue.- Opened Tagger’s Chicago office in 2019- Exceeded 2020 revenue goal by 30% by focusing on agencies as core clients - Maintained 100% client retention rate while at Tagger by regularly scheduling client reviews and maintaining close relationships with decision makers- Clients accounted for 20% of Tagger's total revenue- Client portfolio spanned 30+ enterprise brands and agencies including Anheuser-Busch, FCB, BBDO, ICF Next, Finn Partners, Cramer-Krasselt, and CAVU Ventures- Guest lecturer at DePaul University on emerging trends in Influencer Marketing

- Designed, sold, and executed custom campaigns with brands and agencies looking to repurpose micro-influencer's content to scale branded content production across owned social and digital platforms (Snap, IG, FB, Twitter)- Clients included: Anheuser-Busch, Colgate Palmolive, DanoneSocial Native empowers brands to retain relevance with consumers via a 1:1 personalized content solution. Our content engine enables brands to generate high volumes of content on demand, while our creative optimization platform utilizes cutting edge technologies to help companies predict content relevancy and performance.

Fullscreen is a WPP invested next-generation media company, owned by AT&T and WarnerMedia. Fullscreen provides a full suite of end-to-end digital marketing tools and services to the world's leading brands, agencies and media companies including YouTube advertising, custom content, branded entertainment, social and mobile-first marketing, influencer marketing, paid social media, innovation and O&O distribution.

- Led new business response to brand & agency partnership initiatives by creating and pitching Tongal's unique branded content production model- Owned full process of the inbound/outbound sales pipeline- Delivered +$1.5mm revenue from over 10 brands including: Anheuser-Busch, Colgate Palmolive, Hills Pet Nutrition, Mattel, Bayer, LEGO, etc.)- Produced +40 pieces of branded content from TVC to original series to custom pre-roll- Produced 2 videos for Hill's Pet Nutrition that earned over 20mm total organic views with no paid support- Handled P&L of relationships, managed performance and tracked results to established KPI's- Oversaw handoff and SOW implementation to production, strategy and account teams- Led coordination between internal teams, partner agencies and social platforms to execute SOW

Responsible for developing, leading and managing key account relationships developing innovative, digital-first content and creative strategies and overseeing the execution of campaigns for clients such as Colgate Palmolive, Anheuser Busch, General Electric, Johnson & Johnson, Dannon, etc. Responsibilities for those accounts were revenue generation, digital content marketing strategy and VP/C-Level Relationship management.Tongal, an AdAge "A-List" Top 10 Agency, connects brands to a global creative talent pool specifically focused on solving creative & content challenges. The company was founded on the understanding that creative ideas can come from anyone, anywhere. Featured in publications such as Inc., AdWeek, Fortune, Business Week, McKinsey, The Huffington Post, Rolling Stone and CNBC Tongal was also named one of the 10 most innovative startups in the country by PepsiCo in their inaugural PepsiCo 10 challenge.

- Managed Xerox's international advertising and creative & brand strategy.- Produced 5 TV spots, 12 print ads, 50 digital assets across two international campaigns.- Developed Xerox's communication strategy for their 2016 company separation.- Oversaw and managed intern development.