Director Of Membership Services
Current- South Texas Youth Soccer Association is an affiliate of United States Youth Soccer (USYS), the United States Soccer Federation (USSF) and Federation International de Futbol Association (FIFA).
- Promoted to serve as the primary contact for membership of approximately 100,000 players, coaches, administrators.
- Prioritized the impact, engagement and execution of the South Texas Youth Soccer brand.
- Directed a re-branding process incorporating a new website and overhauling consistent brand messaging.
- Track engagement metrics of composed email marketing, social media campaigns and website traffic.
- Manage sponsor initiatives with creative promotions to specific South Texas territory markets.