Excited to lead marketing initiatives at Data Canopy, a nationwide hybrid infrastructure provider revolutionizing the way businesses manage their hybrid and multi-cloud environments. Our mission is to simplify the complexities of infrastructure by seamlessly connecting, storing, and securing both physical and virtual resources under one unified roof (canopy 😉.)Data Canopy tailors custom-fit data center solutions to meet your unique infrastructure needs, providing the perfect blend of network, redundancy, and security. Our goal is to empower businesses to scale and optimize their data operations efficiently, ensuring they have the support they need to thrive in today's dynamic market landscape.Join me on this journey as we redefine the future of hybrid infrastructure and elevate your data and business capabilities to new heights. Let's connect and explore how Data Canopy can transform your digital infrastructure for success.

As the President of the United States Powered Paragliding Association (USPPA), I have led a transformative journey, implementing strategic branding and marketing initiatives to revitalize the organization's image and brand. Under my leadership, I orchestrated the successful launch of a new magazine catering to USPPA members, providing valuable insights and engaging content to our community. Additionally, I spearheaded the redesign of the organization's website, ensuring a seamless and user-friendly digital experience for our members and enthusiasts. Notably, our membership has surged by an impressive 150% since I assumed leadership, a testament to the effectiveness of our initiatives and the resonance of our redefined brand.My tenure at USPPA has provided me with invaluable experience in executive strategy and management, allowing me to leverage my multifaceted skill set to drive impactful change and sustainable growth. Drawing from my diverse background, where I've consistently worn multiple hats, I've been able to effectively navigate the complexities of this role, ensuring that I am capable of addressing any challenge and driving the organization forward.

Founded Epic Paramotor, establishing it as a pioneering flight school within the powered paragliding industry through strategic leadership and innovative marketing.Developed and executed a multifaceted marketing strategy, combining traditional and guerrilla tactics with advanced digital and social media campaigns, to significantly enhance brand visibility and market position.Achieved remarkable enrollment rates, with courses booked a year in advance, reflecting the high demand and strong market presence cultivated through targeted marketing efforts.Oversaw the comprehensive management of branding, website design, and training curricula development, ensuring consistent and compelling communication across all marketing channels.Fostered a culture of excellence and innovation, leading to Epic Paramotor's recognition as one of the most reputable and sought-after flight schools in the country.

Innovated in the consumer electronics sector by designing and launching one of the first smartphone photography accessory lines, including a groundbreaking spring-loaded tripod adapter, pioneering the market segment and contributing to the global "selfie stick" trend.Achieved widespread distribution, with products featured in over 2,000 Walmart stores and every AT&T and Verizon outlet nationwide, establishing iStabilizer as a leading brand in smartphone accessories.Garnered significant media attention, including features in the New York Times and an appearance on "The Henry Ford's Innovation Nation" on CBS, elevating brand recognition and fueling rapid market expansion.Navigated the challenges of rapid market saturation and competition, leading to the strategic absorption of iStabilizer by Fotopro, where I continued to drive marketing strategy, demonstrating resilience and adaptability in a fast-evolving industry.Launched a pioneering brand ambassador program at Fotopro, partnering with renowned National Geographic adventure photographers to elevate the brand as the premier choice for outdoor and adventure photography equipment, significantly boosting brand visibility and consumer engagement.Led cross-functional teams in the seamless execution of product development, launch processes, and impactful trade show presentations at CES and Outdoor Retailer, showcasing leadership in collaborative environments and excellence in marketing execution.

Founded Rasheta Media, scaling the agency from a solo venture to a robust team of professionals, demonstrating entrepreneurial spirit and strategic vision in digital and bilingual marketing.Led the development and execution of comprehensive marketing strategies, covering a wide range of disciplines including graphic design, web development, social media campaigns, SEO, SEM, print, and logo design, showcasing a hands-on approach and versatility in marketing.Transitioned from individual contributor to leadership role, mentoring a team of 7 and instilling a culture of collaboration and innovation within the agency, underscoring my capabilities in team management and development.Cultivated and maintained strong relationships with large corporate clients, effectively managing large-scale projects and leading them to success, highlighting my skills in client relations and project management.Continued to drive the agency’s legacy of marketing excellence as a platform for select freelance projects, emphasizing a lasting commitment to quality and innovation in the marketing field.

Spearheaded diverse marketing campaigns and developed tailored advertising strategies for a wide array of events, significantly increasing awareness and ticket sales for performances by globally renowned shows such as LoCash, Ziggy Marley, Wynonna Judd, American Idol, and Dancing with the Stars, among others.Crafted compelling press releases and leveraged various media channels to maximize event visibility and engagement, showcasing flexibility and creativity in targeting distinct audiences from rock bands and country music stars to comedians and pop artists.Orchestrated unique artist experiences, from fan meet-and-greets to personalized tours of Utah's scenic landscapes, enhancing the Dejoria Center's reputation as a premier venue for artists and performers. This role involved significant coordination and public relations skills, ensuring memorable experiences for both artists and fans.Demonstrated exceptional versatility in roles, seamlessly transitioning between marketing strategist, public relations manager, and artist liaison, underscoring my ability to manage comprehensive marketing strategies and foster positive relationships with high-profile talents and their management teams.

As the VP of Marketing and founder of iStabilizer, I spearheaded the development and successful launch of a product that achieved nationwide distribution, being sold in all Walmart and Verizon Wireless stores. My role involved overseeing all aspects of product design, development, and distribution, ensuring that each stage of the process aligned with our strategic vision and market objectives. I leveraged my expertise to craft compelling press releases and secure coverage in prestigious publications such as the New York Times. Additionally, I achieved remarkable success in online sales, particularly through platforms like Amazon, where I honed my skills in reaching niche markets and driving substantial revenue growth. From a humble beginning, iStabilizer flourished, achieving millions in annual sales, a testament to our ability to identify and capitalize on market opportunities while delivering exceptional products to our customers.

As the Webmaster at All West Communications, I held a pivotal role in managing all website-related activities and online marketing initiatives. My responsibilities encompassed overseeing web development, search engine optimization (SEO), keyword advertising, and the overall digital presence of the company. I leveraged my expertise to optimize the company's online visibility and drive targeted traffic through strategic SEO practices and keyword advertising campaigns. Additionally, I played a key role in enhancing the user experience and functionality of the company's websites, ensuring they effectively communicated the brand's message and offerings. My tenure at All West Communications equipped me with a deep understanding of web development and online marketing, enabling me to drive impactful results and contribute to the company's digital success.

As the VP of Online Marketing at CrankTech, I played a pivotal role in driving the company's remarkable success in the nutritional supplement industry, overseeing and managing all online advertising and marketing campaigns. From developing comprehensive marketing strategies to crafting compelling content and copywriting for ads, I led the end-to-end execution of our online initiatives. My efforts contributed to the company achieving millions of dollars in online sales, a testament to our ability to connect with and engage our target audience effectively. I leveraged my expertise to optimize our online advertising efforts, ensuring that each campaign resonated with our customers and delivered impactful results. My time at CrankTech provided me with invaluable experience in navigating the competitive landscape of online marketing and driving substantial revenue growth through innovative and effective digital strategies.

Managed large-scale marketing and branding campaigns, for large clients: Cox Communications, Blue Cross Blue Shield, Intermountain Healthcare, Utah Transit Authority, and others. I also produced various marketing campaigns in Spanish by transliterating the content from the English campaigns and creating new versions that were more applicable to Spanish speaking audiences.

As the Film Finance and Development Manager at Excel Entertainment, I spearheaded the development of strategic partnerships between filmmakers, producers, and distribution companies. My role involved crafting and implementing marketing strategies, film distribution strategies, and creative campaigns to market niche films to niche audiences. I acquired valuable skills in negotiating and structuring film finance deals, identifying potential partners, and fostering collaborative relationships within the industry. My experience at Excel Entertainment equipped me with a deep understanding of the film industry, from financing to distribution, and honed my ability to navigate the complex landscape of film development. I am passionate about connecting creative visionaries with the resources they need to bring compelling stories to the big screen.